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In 1997, he returned to Italy, where he created his first couture accessories and shoes line, gaining immediate interest from both press and celebrities such as Sophia Loren and Madonna. In 1999 the launch of his own brand followed spotting the 'extreme white' collection in the Camera Nazionale della Moda Italiana fashion week: he was praised for the launch of the 'new-chic' style.
Among the many national and international magazines to celebrate his creativity, in 2001 Milano Finanza fashion dedicated its cover to the young designer. On the same year, he is mentioned in fashion press worldwide after Béatrice Dalle destroys a black dress worth thousands of euros while closing the runway at the Rome's fashion week.
In 2004 he became creative director at Sorelle Fontana, one of the oldest Italian fashion houses; on the following year he was chosen by the Municipality of Rome and AltaRoma as art director of The Ages of Fashion, a project meant for the recovery of Italian haute couture. His passion for haute couture and the arts in general has led him to collaborations with renowned artists such as Carla Accardi, Luigi Ontani, Paola Gandolfi and famous photographers as Gian Paolo Barbieri, Michel Comte, Alberta Tiburzi and many others. In 2010 he created the costumes for the Mvula Sungani's show for celebrating the 50th anniversary of the dancer Raffaele Paganini. Famous models such as Nadège, Debra Shaw, Maria Carla Boscono, Mădălina Diana Ghenea have run the catwalk with his dresses and topmodels such as Linda Evangelista and Carol Alt have modelled for his campaigns.
In 2013, he became the first fashion designer ever to create a new packaging of a pasta (Maffei) tying two Italian excellences in the world: fashion and food.
- Florenzi, Anna (2006). Le Arti Della Moda, Vol. III. Italy: Ediz. Ce.di.s. p. 246. ISBN 8887491178.
- Merlo, Guido (1999). Dizionario Della Moda. Italy: Baldini&Castoldi. p. 168. ISBN 8880895850.
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- Baudo, Gianpietro (26 January 1999). Milano Finanza: 1. Missing or empty
- Herald Tribune: 2. January 30, 2001. Missing or empty
- Gargia, Massimo (2000). Extravagances. France: Michel Lafon. p. 26. ISBN 9782840986706.
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- Corgnati, Martina (2007). Gian Paolo Barbieri. Italy: Federico Motta Editore. ISBN 8871795466.