Misleading vividness (also known as anecdotal fallacy)[1] is anecdotal evidence describing an occurrence with sufficient detail to permit hasty generalizations about the occurrence.[2] It may be used, for example, to convince someone that the occurrence is a widespread problem. Although misleading vividness does little to support an argument logically, it can have a very strong psychological effect because of a cognitive heuristic called the availability heuristic.
Example:
Anne: "I am giving up extreme sports now that I have children. I think I will take up golf."
Bill: "I wouldn't do that. Do you remember Charles? He was playing golf when he got hit by a golf-cart. It broke his leg, and he fell over, giving himself a concussion. He was in hospital for a week and still walks with a limp. I would stick to paragliding!"
