Not invented here (NIH) is the tendency to avoid using or buying products, research, standards, or knowledge from external origins. It is usually adopted by social, corporate, or institutional cultures. Research illustrates a strong bias against ideas from the outside.
The reasons for not wanting to use the work of others are varied, but can include a desire to support a local economy instead of paying royalties to a foreign license-holder, fear of patent infringement, lack of understanding of the foreign work, an unwillingness to acknowledge or value the work of others, jealousy, belief perseverance, or forming part of a wider turf war. As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of tribalism and/or an inadequate effort in choosing the right approach for the business.
- Appeal to spite
- Association fallacy
- De facto standard
- Editor wars
- Endowment effect – ascribing higher value to what is one's own
- Galápagos syndrome
- Genetic fallacy
- IKEA effect
- In-group favoritism
- Invented here – opposite. Not invented there (NIT)
- List of cognitive biases
- Reinventing the wheel
- Wishful thinking
- You aren't gonna need it (YAGNI)
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- Floud, Roderick; Johnson, Paul, eds. (2003). The Cambridge Economic History of Modern Britain. Vol. 3. Cambridge University Press. p. 100. ISBN 9780521527385.
- Hagler, Bo (2020-03-04). "Build Vs. Buy: Why Most Businesses Should Buy Their Next Software Solution". Forbes. Retrieved 2021-10-29.
- Huston, Larry; Sakkab, Nabil (2006-03-20). "P&G's New Innovation Model". hbswk.hbs.edu. Retrieved 2020-04-18.