The 1987 Mississippi gubernatorial election took place on November 3, 1987, in order to elect the Governor of Mississippi. Incumbent Democrat William Allain was term-limited, and could not run for reelection to a second term.
Democratic primary
No candidate received a majority in the Democratic primary, which featured 7 contenders, so a runoff was held between the top two candidates. The runoff election was won by State Auditor Ray Mabus, who defeated cotton farmer and businessman Mike Sturdivant.
At 39 years of age, Ray Mabus defeated Tupelo businessman Jack Reed in the 1987 gubernatorial election by 53% to 47%, becoming the youngest governor in the United States. He won "on a wave of black votes" (black voters made up about 30 percent of the state's registered voters)[4] and lost the white vote "by about 3 to 2" despite support from what a coalition one Democratic state chairman described as "poor whites" and yuppies.[5] Mabus, who ran on the slogan "Mississippi Will Never Be Last Again",[4] was billed as "the face of the New South", much like his counterpart in Arkansas at the time, Bill Clinton. Mabus was featured in a 1988 New York Times Magazine cover story titled "The Yuppies of Mississippi; How They Took Over the Statehouse".[6]
