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Mojo (soft drink)

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Mojo
TypeCola
ManufacturerAkij Group
DistributorAkij Food & Beverage Limited (AFBL)
OriginBangladesh, Kawran Bazar, Dhaka
Introduced2006; 20 years ago (2006)
ColorCaramel E-150d
VariantsNaga Mojo
Related productsPepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Est Cola
Websiteakijfood.com

Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1][2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[3][4]

History

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The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[5] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world.[6][7]

After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately US$0.0081) would go to the Palestine donation fund.[8][9] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[10][11]

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or US$41,821 to the Palestinian ambassador.[12] Through the World Food Programme (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or US$516,493 to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[13]

Other flavors

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References

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  1. ↑ "Mojo's 17th Birthday Celebration". Daily Sun. Retrieved 7 January 2026.
  2. ↑ "Mojo's Gaza aid also rockets its sales". The Business Standard. 2024-03-12. Retrieved 2024-06-25.
  3. ↑ মোজো এখন বাংলাদেশের '১ নম্বর' বেভারেজ ব্র্যান্ড. The Daily Ittefaq (in Bengali). 1 January 2025. Retrieved 7 January 2026.
  4. ↑ "Bangladesh Brand Forum awards most loved brands of Bangladesh". Dhaka Tribune. 21 December 2025. Retrieved 7 January 2026.
  5. ↑ মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
  6. ↑ "AKij Food & Beverage". akijfood.com. Retrieved 2024-06-25.
  7. ↑ "Akij Venture Ltd". akijventure.com. Retrieved 2024-06-25.
  8. ↑ Halder, Sukanta (12 April 2025). "Mojo raised Tk 4.14cr aid for the Palestinians". The Daily Star. Retrieved 7 January 2026.
  9. ↑ Mahmud, Faisal. "Coca-Cola ad in Bangladesh sparks backlash for 'denying ties with Israel'". Al Jazeera. Retrieved 7 January 2026.
  10. ↑ গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে. BBC Bangla (in Bengali). 2024-06-12. Retrieved 2024-07-11.
  11. ↑ "10 Mojo volunteers 'killed' in Israeli strike while delivering aid in Gaza". bdnews24.com. Retrieved 7 January 2026.
  12. ↑ ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'. bdnews24.com (in Bengali). Retrieved 2024-06-25.
  13. ↑ "How Coke boycott helped Mojo donate 1.5C to Palestine". Dhaka Tribune. 1 February 2024. Retrieved 7 January 2026.
  14. ↑ "Mojo brings 'Naga Mojo'". The Business Standard. 16 May 2021. Retrieved 7 January 2026.
  15. ↑ "Naga Mojo hits the stores". Dhaka Tribune. 2 June 2021. Retrieved 7 January 2026.
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