Monoprice

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Monoprice, Inc.
Industry Consumer Electronics
Founded 2002
Headquarters Rancho Cucamonga, California, United States
Products Cables, Adapters, HDMI Cable, Professional Audio, Computer Accessories, Home Theater
Number of employees
150
Parent YFC-Boneagle Electric Co., Ltd.
Website www.monoprice.com

Monoprice is an American online retailer that sells generic branded consumer electronics under its namesake private label. The company is based in Rancho Cucamonga, California.

Monoprice initially was known for its inexpensive HDMI cables.[1] The office and shipping operations are run out of a 173,000 square-foot warehouse. Monoprice has grown to a $120 Million a year business.[2]

History[edit]

Monoprice was founded in 2002 by both Jong Lee and Seok Hong.[3]

On February 5, 2013, Monoprice released new products at the Consumer Electronics Show in Las Vegas, including an IPS panel monitor and a small portable video camera called the MHD Action Camera.[4]

In March 2013, Monoprice was sued by Klipsch, an American loudspeaker company, for patent infringement for the latter's Energy Take Classic 5.1 system. Monoprice had to withdraw its 5.1 Hi-Fi Home Theater Satellite Speakers & Subwoofer system.[5]

In July 7, 2013, Monoprice started selling its own brand of proprietary guitars.[6]

On August 22, 2013, Blucora acquired Monoprice for $180 million in an all-cash deal.[7]

In August 27, 2013, Monoprice joins the Electronic Entertainment Expo (E3), with PC gaming products including gaming mice, mechanical keyboards, PC speakers, and 7.1 surround sound headsets.[8]

January 23, 2014, Monoprice returns to the NAMM show with new professional audio products, including guitars, bass guitars, DJ products, speakers, and stage lighting products.[9]

June 25, 2014, Monoprice parent company, Blucora, Inc. announced the appointment of Bernard W. Luthi as President of its Monoprice subsidiary. As President, Mr. Luthi will oversee the operations of the Monoprice e-commerce business, which sells self-branded consumer electronics and accessories. Luthi previously served as COO and CMO of Rakuten.com and Buy.com and SVP of Marketing, Merchandising and Web Management for Newegg.com [10]

Nov. 18, 2016, Monoprice, a leading online retailer offering high-quality and affordably priced consumer electronics and tech accessories, and YFC-BonEagle Electric Co., Ltd. (YFC), a Taiwan-based leading provider of power cord sets and networking peripherals, announced today that YFC has acquired Monoprice in a cash transaction valued at $40 million. [11]

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