Mouawad

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Mouawad
Private
IndustryRetail
Founded1890; 130 years ago (1890)
HeadquartersDubai and Geneva
Key people
Robert Mouawad, Fred Mouawad, Alain Mouawad, Pascal Mouawad and Jimmy Mouawad
ProductsJewelry, watches
Number of employees
500+ (2013)
WebsiteMouawad

Mouawad is a privately held Swiss and Emirati company that makes and sells jewelry, objects of art, and luxury watches.[1] The firm has headquarters in Geneva, Switzerland, with a Middle East headquarters at Jumeirah Lakes Towers in Dubai, as well as locations in Thailand, Malaysia, Singapore, and the United States.[2] Founded in 1891 in Beirut, Lebanon by David Mouawad,[3] the firm is now led by 4th generation co-guardians Fred Mouawad,[4][5] Alain Mouawad and Pascal Mouawad.[6][7]

History[edit]

First generation[edit]

The Mouawad Company and brand began with David Mouawad (1865–1951) who spent more than two decades in New York City and Mexico learning the craft of watchmaker, goldsmith, and jeweler before returning to Beirut in 1891. He opened a small shop in Beirut in 1908 where he combined the trade of watch and jewelry repairs, with his passion for creating intricate clocks and fashioning one-of-a-kind pieces commissioned by wealthy clients.[7][8]

Second generation[edit]

His son Fayez Mouawad (1917–1990) expanded the business in the 1950s when he moved to Saudi Arabia.[9] He was able to capitalize on the Middle East's increased oil wealth by making personalized jewelry for people in the area.[10]

Third generation[edit]

The firm moved into the European and worldwide market under Fayez's son Robert Mouawad. He had initially studied in Europe to become a doctor but returned after being convinced by his father to join the family business. He started as a salesman with Mouawad in order to learn the business from the ground up, later entering into an agreement with his father to take over the business as the sole president. In the early 1970s, Robert moved the headquarters to Geneva, Switzerland.

He took many risks with the firm by purchasing some of the world's largest diamonds. He expanded the brand into Europe, Asia, and North America and began producing watches in the early 1990s. He’s also contributed to the jewelry education and research through support of the Gemological Institute of America whose campus in Carlsbad, California is named in his honor.[11]

Robert Mouawad acquired a historical residence in Beirut, Lebanon to host his collections of fine arts and antique pieces, and in 2006 established the Robert Mouawad Private Museum for his collections of books, ceramics, architectural elements, pottery, ancient weapons, carpets, jewelry, objets d'art and rare precious stones.[12]

Fourth generation[edit]

In 2010, Robert Mouawad left the firm to focus on his real estate group, the Robert Mouawad Foundation, and his museum. He officially retired on January 1, 2010, and the company was then led by his sons Fred Mouawad and Pascal Mouawad.[13][14] Alain Mouawad joined to head up the watch division in January 2013.

Diamond collection[edit]

The Ahmedabad diamond
Indore Pears diamonds
The Mouawad Liliac diamond

Diamonds owned by the Mouawad family include the Ahmedabad which is a pear shaped diamond that weighs 78.86 carats with a D-VS1 Grade.[citation needed]


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