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Mystique was a company that produced a number of unlicensed pornographic video games for the Atari 2600, such as Beat 'Em & Eat 'Em, Bachelor Party and Custer's Revenge. It was one of several video game companies that tried to use sex to sell its games. Mystique was an offshoot of Caballero Control Corporation, which produced pornographic films, and American Multiple Industries. The company's games were sold under the "Swedish Erotica" banner, although they were programmed in the United States, and manufactured in Hong Kong.
"I just don't believe adults want to shoot down rocket ships", American Multiple Industries' president said. According to industry watchers and critics, Mystique's game designs were generally simple, with crude graphics and unexceptional gameplay.
Mystique's game Custer's Revenge gained particular notoriety for its plot. In the game, the player controls the character of "Custer," a naked man sporting a cowboy hat and a visible erection, obviously inspired by George Armstrong Custer. Custer has to overcome various obstacles in order to have sex with a crudely depicted, large-breasted Native American woman who is tied to a cactus. The game prompted complaints from a number of groups - women's rights, anti-pornography, Native American, and video game critics all made complaints.
- List of video games notable for negative reception
- Video game controversies
- Sexism in video gaming
- Gender representation in video games
- "Stream of video games is endless". Milwaukee Journal. 1982-12-26. pp. Business 1. Retrieved 10 January 2015.