The Fidelipac, commonly known as a "NAB cartridge" or simply "cart", is a magnetic tape sound recording format, used for radio broadcasting for playback of material over the air such as radio commercials, jingles, station identifications, and music. Fidelipac is the official name of this industry standard audio tape cartridge. It was developed in 1954 by inventor George Eash (although the invention of the Fidelipac cartridge has also been credited to Vern Nolte of the Automatic Tape Company), and commercially introduced in 1959 by Collins Radio at the 1959 NAB Convention. The cartridge was often used at radio stations until the late 1990s, when such formats as MiniDisc and computerized broadcast automation predominated.
The Fidelipac cartridge was the first audio tape cartridge available commercially, based on the endless-loop tape cartridge design developed by Bernard Cousino in 1952, while Eash shared space in Cousino's electronics shop in the early 1950s. Instead of manufacturing the Fidelipac format himself after developing it, Eash decided to license it for manufacture to Telepro Industries, in Cherry Hill, New Jersey. Telepro then manufactured and marketed the format under the Fidelipac brand name.
Fidelipac was originally a 1⁄4-inch-wide (6.4 mm) analog recording tape, two-track format. One of the tracks was used for monaural program audio, and the other being used for a cue track to control the player, where either a primary cue tone was recorded to automatically stop the cart, a secondary tone was recorded to automatically re-cue the cart to the beginning of the cart's program material (in some models, two secondary tones, one after the program material, and one before it, were recorded to have the cart machine automatically fast-forward through any leftover blank tape at the end of a cart's program), or a tertiary tone, which was used by some players to trigger another cart player or another form of external equipment. Later versions used three tracks, two for stereo audio, and the third for the cue track.
The standard tape speed for Fidelipac carts used in the radio broadcasting industry is 7.5 ips, although some cart players and recorders can be set to record at other speeds, such as 3.75 or 15 ips.
Unlike the later consumer-marketed 8-track cartridge developed later in 1964 by Bill Lear which had the pinch roller integrated in the cartridge, the Fidelipac cartridge had a hole in the right-hand bottom front corner of the cartridge, where the pinch roller, built into the player instead, would swing up into place to support the tape up against the capstan. While later machines from ATC, ITC, Harris, and others had machines where the pinch roller would automatically engage into the cartridge when the play button was pressed (the capstan motor was already running when the cart was inserted), early machines such as Sparta, Spot-matic, and others made the operator physically push or pull a lever to get the pinch roller in place before playback could begin. However, the 8 track was slower in speed ( 3 3⁄4 ips compared to Fidelipac's 7 1⁄2 ips) and did not have adequate tape support pads, and thus were not "broadcast quality". The lower speed in 8 tracks led to higher noise and lower frequency response.
There were three sizes of Fidelipac carts available — the 4-inch-wide A size (Fidelipac Model 300, 350 and MasterCart), which was a standard 8-track size cart with maximum 10 1⁄2 minute playing time at 7.5 ips (this was the most common and widely used size of Fidelipac cart); the 6-inch-wide B size (Fidelipac Model 600), a larger cartridge designed for holding longer programs; and the even larger 8-inch-wide C size (Fidelipac Model 1200), often used for background music applications.
The A size Fidelipac cartridge was later adapted by Earl "Madman" Muntz in partnership with George Eash in 1963 for his Stereo-Pak cartridge system (also known as a 4-track cartridge), which differed in two ways — the number of tracks used (four in this case, with two played back at a time to provide a total of two programs of stereo audio), and the tape speed ( 3 3⁄4 ips--the same speed as 8-track cartridges, as opposed to Fidelipac's standard 7 1⁄2 ips). Unlike the Fidelipac players which used a stationary head, the Stereo-Pak system used a moving head to go between the two programs (much like the 8-track format, which also used a moving head to access its four stereo programs).
- "Earl Muntz Meets George Eash". The Billboard. Vol. 84 no. 47. November 18, 1972. p. 62."Eash hand-made his own plastic cartidge for his first working unit and in 1954 began showing his unit to record people" ... "What Eash did in the Fidelipac cartidge - a term invented in 1956 by a Toledo advertising agency - was splice tape together."
- "SAC Debuts Tape Cartridge Players". The Billboard. Vol. 71 no. 7. February 16, 1959. p. 24. ISSN 0006-2510."The almost-square plastic-cased Fidelipac magazines, which come in three different sizes, are produced by the Fidelipac division of SAC [Stereophonic Automatic Corporation], located in Toledo, under the direction of George Eash, inventor of Fidelipac."
- James Wong. "A History". The Audio Circuit.
- The History of Recording Technology
- "New Fidelipac Tape Magazine Used in Radio". The Billboard. Vol. 71 no. 37. September 14, 1959. p. 41. ISSN 0006-2510. "Conley Electronics Corporation, Skokie, Ill., granted a non-exclusive franchise for its Fidelipac continuous tape magazine to Collins Radio Company, Cedar Rapids, Ia. The Collins broadcasting division has incorporated the Fidelipac cartridge into its Automatic Tape Control record and playback units."
- Sound Recording: The Life Story of a Technology by David Morton @ Google Books
- Audio Engineer's Reference Book By Michael Talbot-Smith @ Googlebooks