||It has been suggested that this article be merged with Info Edge (India). (Discuss) Proposed since October 2016.|
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|Type of business||Public|
Type of site
|Job search engine|
|Products||Resume Database, Job Postings, Branding Solutions, e-Apps, Career Site Manager, Cloud Products|
|Slogan(s)||"India's No.1 Job Portal"|
|Alexa rank||640 (Feb 2017[update])|
Naukri.com was founded by Indian businessman Sanjeev Bikhchandani, who started Info Edge (India) in 1995. As of Dec 2016 Naukri.com had a database of about 49.5 million registered job seekers and an average of about 11,000 resumes were added daily while about 130,000 resumes were modified daily during the Fiscal year 2013-14. During the Fiscal year 2013-14, 51,000 corporate customers (including hiring consultants/firms) paid Naukri.com for services like database access, advertising / listing on the site amongst others.
Naukri.com is one of the core businesses of Info Edge India. According to comscore, it leads the online job market with 70% traffic share. The website has 40 million resumes registered.
History and milestones
Naukri.com was launched in March 1997. The company was started as a floorless employment exchange. It was a database of resume, jobs and recruitment consultants. Conceived as a platform of jobseekers and hiring managers meet, the services went commercial in October 1997.
It all started when Sanjeev Bikhchandani quit his corporate job at Hindustan Milkfood Manufacturers (now Glaxo Smithkline) and founded two companies- Info Edge and Indmark. Info Edge offered salary reports to various categories of college graduates such as engineering and MBAs. Salary reports were sold to companies, somewhere between 5000 to 10,000 INR. Sanjeev and his business partners at Info Edge operated from servants’ quarter located in Sanjeev’s home.
In 1991, The Department of Telecom (DoT) advertised for videotext services. Info Edge submitted the business plan to DoT and it was shortlisted. Reasons undisclosed, the department cancelled the pilot project. This was a setback and Sanjeev and his business partner parted ways. His partner took Indmark and he was left in charge of Info Edge.
During a visit to an IT fair at Delhi’s fair ground (Pragati Maidan), he was drawn to a stall written WWW Curious, Sanjeev found more about how the Internet worked. Internet was new in India in the 90s. He took help from his brother Sushil who was residing in the US to hire a server. The server was hired at a monthly rent of $25 and Sanjeev gave 5 per cent share in his company to his brother.
This is how Info Edge India, which was then a holding company of Naukri.com was started. In May 1, 1995, it became Info Edge (India) Private Limited.
In 1996, recession hit and the company suffered loss. It was then Sanjeev took help from his friend Anil Lall and shared the thought of creating the website. Anil Lall was offered 7 percent share in the company. Another friend, VN Saroja took care of the operations. She was made 9 percent shareholder in the company.
In 1996, the company lanunched a series of television commercials featuring a fictional character called Hari Sadu who is the cause of his employees looking for new jobs.
Naukri.com was launched on April 2, 1997 and the first version of the website had 1000 jobs collected from 29 newspapers. Reviews of business magazines, newspaper and word-of-mouth followed. Jobseekers learnt job search on Naukri was free, and soon more people started logging in. Traffic on Naukri.com slowly and steadily increased.
The website has faced problems with competitors registering websites with names similar to naukri.com. The World Intellectual Property Organization (WIPO) ordered Abs IT Solutions to transfer the domain naukarie.com to Info Edge India.
Subscription fees and advertising are two ways the website generates revenue. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services.
It publishes a monthly report called Naukri JobSpeak. The report includes hiring activities across different industry sectors, cities and functional areas. The monthly index presents the current picture of the Indian Job market.
Awards and Recognitions
- In 2006 - Received the Consumer Connect 'Campaign of the Year' award for the Hari Sadu Commercial at the Advertising Club, Kolkata.
- In 2006 - Received the “Red Herring Asia 100" 2006 award for the INSTA HIRE Solution.
- In 2007 - Won the ‘Best TVC India and South Asia’ at the CASBAA TV Advertising Awards 2007 for the Hari Sadu “Name Calling” commercial.
- In 2012 - Naukri.com has been recognized as the best classified website at the 2nd edition of the India Digital Awards organized by the IAMAI
- In 2014 - Bagged the Best Website of the Year (WOTY) award in the career and education segment by Metrixlab.
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