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Naukri Logo.png
Type of business Public
Type of site
Job search engine
Available in English
Founded March 1997
Headquarters Noida, India
Founder(s) Sanjeev Bikhchandani
Industry Internet
Products Resume Database, Job Postings, Branding Solutions, e-Apps, Career Site Manager, Cloud Products
Services Online Recruitment
Employees 1001-5000
Slogan(s) "India's No.1 Job Portal"
Alexa rank Decrease 640 (Feb 2017)[1]
Registration Required
Current status Active is an Indian job portal operating in India founded in March 1997.[2][3] was founded by Indian businessman Sanjeev Bikhchandani,[4] who started Info Edge (India) in 1995. As of Dec 2016 had a database of about 49.5 million registered job seekers and an average of about 11,000 resumes were added daily while about 130,000 resumes were modified daily during the Fiscal year 2013-14. During the Fiscal year 2013-14, 51,000 corporate customers (including hiring consultants/firms) paid for services like database access, advertising / listing on the site amongst others.[5] is one of the core businesses of Info Edge India. According to comscore, it leads the online job market with 70% traffic share.[citation needed] The website has 40 million resumes registered.[citation needed]

History and milestones[edit] was launched in March 1997. The company was started as a floorless employment exchange. It was a database of resume, jobs and recruitment consultants. Conceived as a platform of jobseekers and hiring managers meet, the services went commercial in October 1997.

It all started when Sanjeev Bikhchandani quit his corporate job at Hindustan Milkfood Manufacturers (now Glaxo Smithkline) and founded two companies- Info Edge and Indmark.[6] Info Edge offered salary reports to various categories of college graduates such as engineering and MBAs. Salary reports were sold to companies, somewhere between 5000 to 10,000 INR. Sanjeev and his business partners at Info Edge operated from servants’ quarter located in Sanjeev’s home.

In 1991, The Department of Telecom (DoT) advertised for videotext services.[7] Info Edge submitted the business plan to DoT and it was shortlisted. Reasons undisclosed, the department cancelled the pilot project. This was a setback and Sanjeev and his business partner parted ways. His partner took Indmark and he was left in charge of Info Edge.[8]

During a visit to an IT fair at Delhi’s fair ground (Pragati Maidan), he was drawn to a stall written WWW Curious, Sanjeev found more about how the Internet worked. Internet was new in India in the 90s. He took help from his brother Sushil who was residing in the US to hire a server. The server was hired at a monthly rent of $25 and Sanjeev gave 5 per cent share in his company to his brother.[9]

This is how Info Edge India, which was then a holding company of was started. In May 1, 1995, it became Info Edge (India) Private Limited.[10]

In 1996, recession hit and the company suffered loss.[11] It was then Sanjeev took help from his friend Anil Lall and shared the thought of creating the website. Anil Lall was offered 7 percent share in the company. Another friend, VN Saroja took care of the operations. She was made 9 percent shareholder in the company.[12]

In 1996, the company lanunched a series of television commercials featuring a fictional character called Hari Sadu who is the cause of his employees looking for new jobs.[13] was launched on April 2, 1997[14] and the first version of the website had 1000 jobs collected from 29 newspapers. Reviews of business magazines, newspaper and word-of-mouth followed. Jobseekers learnt job search on Naukri was free, and soon more people started logging in. Traffic on slowly and steadily increased.

Naming issues[edit]

The website has faced problems with competitors registering websites with names similar to The World Intellectual Property Organization (WIPO) ordered Abs IT Solutions to transfer the domain to Info Edge India.[15]

Business Model[edit]

The website follows Business-to-Business and Business-to-consumer models.[16]

Revenue Sources[edit]

Subscription fees and advertising are two ways the website generates revenue. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services.[17]

Naukri JobSpeak[edit]

It publishes a monthly report called Naukri JobSpeak.[18][19] The report includes hiring activities across different industry sectors, cities and functional areas. The monthly index presents the current picture of the Indian Job market.[20]

Mobile Apps[edit]

In 2012, the website launched Mobile App for Smartphone users. The job search app was designed for Blackberry, Android and iPhone devices.[21]

With the launch of mobile Apps and HTML site, more than half of traffic inflow happened through Apps and Mobile sites.[22][23]

Awards and Recognitions[edit]

  • In 2006 - Received the Consumer Connect 'Campaign of the Year' award for the Hari Sadu Commercial at the Advertising Club, Kolkata.[24]
  • In 2006 - Received the “Red Herring Asia 100" 2006 award for the INSTA HIRE Solution.[25]
  • In 2007 - Won the ‘Best TVC India and South Asia’ at the CASBAA TV Advertising Awards 2007 for the Hari Sadu “Name Calling” commercial.[26]
  • In 2012 - has been recognized as the best classified website at the 2nd edition of the India Digital Awards organized by the IAMAI[27]
  • In 2014 - Bagged the Best Website of the Year (WOTY) award[28] in the career and education segment by Metrixlab.[29]

See also[edit]


  1. ^ " - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 2015-05-25. 
  2. ^ Katerina Nicolopoulou; Mine Karata--Ozkan; Ahu Tatli (2011). Global Knowledge Work: Diversity and Relational Perspectives. Edward Elgar Publishing. pp. 122–. ISBN 978-0-85793-635-6. Retrieved 29 July 2016. 
  3. ^ "The amazing story of the making of". Retrieved Jan 8, 2007. 
  4. ^ "Don't live someone else's dream: chairman Sanjeev Bikchandani at Mind Rocks Summit". India Today. Retrieved September 7, 2012. 
  5. ^ " had a database of about 37 million registered job seekers". Info Edge (India). March 31, 2014. 
  6. ^ " was just 'one more small idea'". Business Line. October 21, 2012. 
  7. ^ "Response to a Department of Telecom's (DoT) advertisement to launch a videotex service". July 23, 2005. 
  8. ^ "Sanjeev's Business partner took Indmark and he was left in charge of Info Edge". Google Books. 
  9. ^ "The server was hired at a monthly rent of 25$". Google Books. 
  10. ^ "In May 1, 1995, it became Info Edge (India) Private Limited.". Times Internet. 
  11. ^ "In 1996, recession hit and the company suffered loss". Google Books. 
  12. ^ "Two friends along with Sanjeev & his brother, became the founding partners of". Google Books. 
  13. ^ "'Naukri will always be associated with the idea of boss bashing'". Business Standard. Retrieved November 19, 2012. 
  14. ^ " was launched on April 2, 1997". Retrieved Jan 8, 2007. 
  15. ^ "WIPO recognises Info Edge's right on domain". Business Standard. Retrieved January 13, 2015. 
  16. ^ "B2B or B2C Site?". Google Books. 
  17. ^ "Business Model of". Google Books. 
  18. ^ " publishes a monthly report called Naukri JobSpeak". Info Edge (India). 
  19. ^ "For Subscribing to Naukri JobSpeak". 
  20. ^ "Naukri JobSpeak Index Reports". 
  21. ^ "Naukri Launches Mobile Apps For iOS, Blackberry & Android". VCCircle. Retrieved February 2, 2012. 
  22. ^ "New Naukri App is a hit with job seekers". India Today. Retrieved December 5, 2013. 
  23. ^ "Naukri Android mobile App records 2.9 Lakh downloads in one month". Retrieved December 6, 2013. 
  24. ^ "Consumer Connect 'Campaign of the Year' award". Business Standard. Retrieved September 11, 2006. 
  25. ^ "Red Herring Asia 100" 2006 award". Business Wire. Retrieved August 28, 2006. 
  26. ^ "CASBAA TV Advertising Awards 2007". CASBAA. Retrieved November 1, 2007. 
  27. ^ "Awarded the 'Best Classified Site' at the India Digital Awards 2012". MediaNama. Retrieved January 19, 2012. 
  28. ^ "Best Website of the Year (WOTY) 2014". 
  29. ^ " Bags Award for the Best Website of the Year (WOTY) 2014". Retrieved March 31, 2015. 

External links[edit]