Nauvari Pahije
"Nauvari Pahije" | ||||
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Single by Sanju Rathod | ||||
Language | Marathi | |||
Released | May 2, 2023 | |||
Studio | Apostrophe Studios | |||
Genre | ||||
Length | 3:42 (audio track) 3:45 (music video) | |||
Label | Believe Artist Services | |||
Songwriter(s) | Sanju Rathod | |||
Composer(s) | Sanju Rathod | |||
Lyricist(s) | Sanju Rathod | |||
Producer(s) | G-Spark | |||
Sanju Rathod singles chronology | ||||
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Music video | ||||
Nauvari Pahije on YouTube |
"Nauvari Pahije" (transl. Want a Nauvari) is a 2023 Indian Marathi-language song, created, written, and performed by Sanju Rathod, who also appears in the music video alongside Prajakta Ghag. The song was released on 2 May 2023, and secured the "Favorite Song (Non-film)" award at the 14th MFK Awards.[1]
The song become popular, crossed 147 million views on YouTube as well as 165 million streams on YouTube Music.[2][3]
Composition
[edit]The song is composed, sung and written by Sanju Rathod and produced and mixed by his brother G-Spark (Gaurav Rathod).
Credits
[edit]Credits adapted from YouTube.[2]
- Sanju Rathod – composer, lyricist and singer
- Manish Mahajan – director, screenplay writer, choreographer
- G-Spark (Gaurav Rathod) – producer, mix
- Jackie Vanjari – master
- Naresh More – choreographer
- Jagdish Bhandge – recording
- Abhinav Nair – additional rhythm
- Suraj Rajput – cinematography, editor
Release
[edit]The official music video and audio track was released on 2 May 2023 on all audio platforms.[4][5][2]
Music video
[edit]The music video is a production of Bramhastra Records and directed by Manish Mahajan, who also handles the screenplay. Choreography are executed by Naresh More and Manish Mahajan. The song was picturised on Sanju Rathod and Prajakta Ghag.[2]
Reception
[edit]In June 2023, the song surpassed 20 million views on YouTube and garnered over 1 million streams on Spotify. It gained traction on Instagram, inspiring over four lakh individuals to create reels. Prior hits like "Bappa Wala Gaana", "Dimple", and "Style Martay" also resonated well with audiences.[6][7][8] Rathod's next month release "Gulabi Sadi" was a bigger hit, garnered massive attention on social media platforms, trending in top 55 music videos on YouTube.[9] Bollywood actress Madhuri Dixit recreated the dance steps of the song.[10][11]
Awards
[edit]Awards | Date of ceremony | Category | Nominee | Result | Ref. |
---|---|---|---|---|---|
Maharashtracha Favourite Kon? | 18 January 2024 | Favourite song (non-film) | "Nauvari Pahije" | Won | [1] |
References
[edit]- ^ a b "'महाराष्ट्राचा फेवरेट कोण?' मध्ये कोणी मारली बाजी? कोणाला मिळाले सर्वाधिक पुरस्कार? वाचा". Loksatta (in Marathi). 2024-02-19. Archived from the original on 2024-02-24. Retrieved 2024-03-26.
- ^ a b c d #Nauvari (नऊवारी पाहिजे) | Official #video | Sanju Rathod | Prajakta | G-Spark | #marathisong #2023, retrieved 2024-03-26
- ^ "Nauvari Pahije". YouTube Music. Archived from the original on 2024-03-26. Retrieved 2024-03-27.
- ^ "Nauvari MP3 Marathi Song Online Free on Gaana.com". Gaana. Archived from the original on 2024-03-26. Retrieved 2024-03-27.
- ^ "Nauvari". Apple Music. Archived from the original on 2024-03-29. Retrieved 2024-03-27.
- ^ Bhirvandekar, Harshada. "Nauvari Song: 'नऊवारी साडी' ठरतेय युट्युबवर सुपरहिट! संजू राठोडच्या व्हायरल गाण्याला २० मिलियन व्हूज". Hindustan Times (in Marathi). Archived from the original on 2024-03-26. Retrieved 2024-03-26.
- ^ "Nauvari Song : 'मला नऊवारी साडी पाहिजे' गाण्याने धुमाकूळ, २० मिलियन हिट (Video)". Pudhari (in Marathi). 2023-07-03. Archived from the original on 2024-03-26. Retrieved 2024-03-26.
- ^ "संजू राठोडची 'नऊवारी साडी' ट्रेंडिंगवर". Saamana. 2023-06-30. Archived from the original on 2024-03-26. Retrieved 2024-03-26.
- ^ Kulkarni, Priyanka (2024-03-13). "Madhuri Dixit: "दिसते मी भारी राजा फोटो माझा काढ..."; मराठी गाण्यवर धकधक गर्लचा जबरदस्त डान्स, पाहा व्हिडीओ". Sakal (in Marathi). Archived from the original on 2024-03-26. Retrieved 2024-03-26.
- ^ More, Priya (2024-03-03). "Madhuri Dixit: 'गुलाबी साडी आणि…' गाण्यावर माधुरी दीक्षितचा जबरदस्त डान्स पाहिला का?; VIDEO व्हायरल". Saam TV (in Marathi). Archived from the original on 2024-03-26. Retrieved 2024-03-26.
- ^ "Video : "राजा फोटो माझा काढ...", मराठी गाण्यावर माधुरी दीक्षितचा जबरदस्त डान्स, दिलखेचक अदांनी चाहते घायाळ". Loksatta (in Marathi). 2024-03-13. Archived from the original on 2024-04-05. Retrieved 2024-03-26.