Oak (flavoured milk)

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OAK
Type Flavoured milk
Manufacturer Parmalat
Country of origin Australia
Introduced 1967
Flavour Choccy
Strawbee
Vanilla Malt
Iced Coffee
Banana
Chocolate Mint
Coffee Caramel
Strong Iced Coffee
Molten Caramel
Choc Peanut Butter
Cookies and Cream
Chilly Choc Chilli
Variants Full cream, light and strong flavours

The OAK brand first emerged in 1903 in Newcastle, NSW. It was known as the Hunter Valley milk brand and made its name as a flavoured milk brand in 1967. The brand was launched into Queensland, South Australia and Victoria in 1998 - discontinued in Victoria in 2007 and relaunched in 2010. Oak now uses skim milk instead of full cream in products.

Products[edit]

Chocolate OAK in the newly released 750ml size

OAK flavoured milk comes in the following flavours:[1]

  • Choccy
  • Iced Coffee
  • Strawberry
  • Vanilla Malt
  • Banana
  • Cookies & Cream
  • Egg Nog
  • The MAX
  • Strong Iced Coffee
  • Light Chocolate
  • Light Iced Coffee

The OAK brand has also stretched across a range of dairy foods in its time, such as ice cream, cottage cheese, butter, custard, cream and frozen yoghurt.

Nutrition[edit]

The nutritional values vary by flavour, however Chocolate, Strawberry, Banana, Vanilla Malt, Iced Coffee are similar. The Oak MAX and Light Chocolate contain approximately 25% fewer calories and approximately half the fat of Chocolate milk. In contrast, Egg Nog has approximately 25% more energy and 50% more fat than Chocolate milk. The values for Chocolate milk are:[1]

Chocolate Milk Per 300mL Serve Per 100mL
Energy 1128kJ 376kJ
Protein 9.9g 3.5g
Fat 10.8g 3.4g
- Saturated 6.6g 2.2g
Carbohydrate 33.0g 11.0g
- Sugars 31.8g 10.6g
Sodium 150 mg 50 mg
Calcium (%RDI*) 345 mg (43%RDI*) 115 mg

Ownership[edit]

The OAK brand is now owned by Parmalat - a multinational Italian dairy and food corporation. Parmalat acquired the OAK brand from Dairy Farmers in July 2009 – six months after Dairy Farmers was bought by National Foods.[2]

Sponsorship[edit]

OAK Milk are partnered with the National Rugby League's Newcastle Knights as a minor sponsor and Penrith Panthers as a major sponsor. The Port Adelaide Football Club announced on the 02/12/2014 that Oak were to be their premier partners after signing a multi-year deal.

Oak Milk Bars[edit]

Several OAK Milk bars have operated in the Hunter region for many years. These include bars in Newcastle, Hexham, Peats Ridge[3] and Freemans Waterhole. Many of the milk bars were mapped out down the main route north from Sydney.

See also[edit]

References[edit]

  1. ^ a b "OAK". Parmalat.com.au. Retrieved 2012-03-11. 
  2. ^ "Parmalat completes purchase of Nat Foods assets | Australian Food News". Ausfoodnews.com.au. 2009-07-30. Retrieved 2012-03-11. 
  3. ^ "Peats Ridge". Mangrove Mountain. Retrieved 2012-03-11.