PJ's Coffee of New Orleans is a chain of retail coffeehouses. PJ's was founded with a single shop in the Carrollton neighborhood of New Orleans in September 1978 by Phyllis Jordan (thus the initials "PJ").  It was formerly billed as "PJ's Coffee & Tea Co.". PJ's spread throughout the Greater New Orleans Area with company-owned outlets. Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi. PJ's then expanded across the Southeast and to other parts of the United States including California.
Jordan sold the company in 2002 to Raving Brands, an Atlanta-based firm. However, in 2008, ownership of PJ's returned to New Orleans when it was acquired from Raving Brands by New Orleans Brew, LLC. In its aggressive courting of potential franchisees, the closely held company offers a training program for potential and current restaurateurs. PJ's brand of coffee is also available in selected supermarkets.
PJ's has been cited for its customer loyalty and mentioned as a challenger to Starbucks, with which PJ's has a comparable menu. In 2004 PJ's announced an ambition to compete head-to-head with Starbucks on a national basis.
- PJ's Coffee: Simply the best coffee, Franchise Genius site (accessed 2009 November 21). For a summary of PJ's corporate statistics see Franchise Advantage PJ's site.
- Manta.com Hammond PJ's site., PJ's Picayune site.
- PJ's in Suwanee, Georgia; in Tampa, Florida; in San Diego, California.
- Restaurant News
- Ronette King, PJ's Coffee sold to local owners, Times-Picayune (New Orleans), 2008 March 24 (accessed 2009 November 21).
- Franchoice PJ's site.
- Debra Tone, New Orleans roast now available at Rouses - proudly roasted by PJ's Coffee of New Orleans, Send2Press Newswire, 2009 September 02 (accessed 2009 November 21).
- Michael Barrier, Bucking Starbucks: PJ's USA Inc. will be competing with Starbucks Corp. in New Orleans, Louisiana, Nation's Business, 1998 October (accessed 2009 November 21).
- PJ's Coffee Company looking good behind Starbucks; New Orleans coffee leader going national, Business Wire, 2004 February 19 (accessed 2009 November 21).
- Debra Tone, PJ's Coffee named 'preferred coffee of the New Orleans Saints' - Sponsorship includes world's largest coffee cups at the Dome, Send2Press Newswire, 2009 September 9 (accessed 2009 November 21).
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