PJ's Coffee

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PJ's Coffee of New Orleans is a chain of retail coffeehouses. PJ's was founded with a single shop in the Carrollton neighborhood of New Orleans in September 1978 by Phyllis Jordan (thus the initials "PJ"). [1] It was formerly billed as "PJ's Coffee & Tea Co.". PJ's spread throughout the Greater New Orleans Area with company-owned outlets. Its first franchise, in Mandeville, Louisiana, in 1989, was successively followed by franchises in Hammond, Louisiana, and Picayune, Mississippi.[2] PJ's then expanded across the Southeast and to other parts of the United States including California.[3]

Jordan sold the company in 2002 to Raving Brands, an Atlanta-based firm.[4] However, in 2008, ownership of PJ's returned to New Orleans when it was acquired from Raving Brands by New Orleans Brew, LLC.[5] In its aggressive courting of potential franchisees, the closely held company offers a training program for potential and current restaurateurs.[6] PJ's brand of coffee is also available in selected supermarkets.[7]

PJ's has been cited for its customer loyalty and mentioned as a challenger to Starbucks, with which PJ's has a comparable menu.[8] In 2004 PJ's announced an ambition to compete head-to-head with Starbucks on a national basis.[9]

In 2009, PJ's was named the "preferred coffee" of the New Orleans Saints.[10]

See also[edit]


  1. ^ PJ's Coffee: Simply the best coffee, Franchise Genius site (accessed 2009 November 21). For a summary of PJ's corporate statistics see Franchise Advantage PJ's site.
  2. ^ Manta.com Hammond PJ's site., PJ's Picayune site.
  3. ^ PJ's in Suwanee, Georgia; in Tampa, Florida; in San Diego, California.
  4. ^ Restaurant News
  5. ^ Ronette King, PJ's Coffee sold to local owners, Times-Picayune (New Orleans), 2008 March 24 (accessed 2009 November 21).
  6. ^ Franchoice PJ's site.
  7. ^ Debra Tone, New Orleans roast now available at Rouses - proudly roasted by PJ's Coffee of New Orleans, Send2Press Newswire, 2009 September 02 (accessed 2009 November 21).
  8. ^ Michael Barrier, Bucking Starbucks: PJ's USA Inc. will be competing with Starbucks Corp. in New Orleans, Louisiana, Nation's Business, 1998 October (accessed 2009 November 21).
  9. ^ PJ's Coffee Company looking good behind Starbucks; New Orleans coffee leader going national, Business Wire, 2004 February 19 (accessed 2009 November 21).
  10. ^ Debra Tone, PJ's Coffee named 'preferred coffee of the New Orleans Saints' - Sponsorship includes world's largest coffee cups at the Dome, Send2Press Newswire, 2009 September 9 (accessed 2009 November 21).

External links[edit]