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PROS (company)

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PROS Holdings Inc. (NYSE: PRO) is a company that provides price optimization, sales effectiveness, and revenue management SaaS software. PROS is headquartered in Houston, Texas with offices in San Francisco, California, Skokie, Illinois, London, UK, Toulouse and Paris, France, and Sydney, Australia.[1]

History

PROS was founded in 1985 by Ronald F. and Mariette Woestemeyer to help airlines maximize revenue in the aftermath of airline deregulation.[citation needed]

After helping pioneer revenue management in the airline and hospitality industries,[2] PROS moved into price management and price optimization by combining pricing science with software automation designed to help businesses increase revenue and profitability through improved pricing practices. In 2007, PROS debuted as a public company on the New York Stock Exchange under the ticker PRO.[3]

In late 2013, PROS acquired SignalDemand, which offers supply aware price and optimization software.[4] In early 2014, PROS acquired Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools.[5]

References

  1. ^ "Google Finance".
  2. ^ Pricing and Revenue Optimization.
  3. ^ "Reuters".
  4. ^ "Financial News".
  5. ^ "Houston Business Journal".
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