At the time of the release they were performing under the name Pacifier due to the similarity of the word Shihad to jihad. Released in 2002, tracks such as "Run" and "Bullitproof" went on to become hit singles. "Bullitproof" peaked at #27 on the BillboardMainstream Rock Tracks, and #37 on the BillboardModern Rock Tracks. However, it still failed to break the band into the United States.
The band, and lead singer Jon Toogood especially, have since expressed displeasure with the album, calling it "overproduced", and "bullshit --- that would've been the wrong album to be big on."