Parachute (brand)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Parachute logo.gif
Product typeHair products
Produced byMarico
Previous ownersBombay Oil Industries

Parachute is a brand name for a range of coconut-based hair products manufactured by Marico.


Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India the government classified vegetable oils as an essential commodity and .[1]

In the late 1990s Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.[1]


Marico makes two kinds of coconut oil, Parachute edible grade cum hair oil, and Parachute Advansed Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains 50% mineral oil along with coconut oil. Mineral oil is known to cause cancer.


  1. ^ a b Kumar, Nirmalya (2009). India's Global Powerhouses. Harvard Business Press. pp. 136–8. ISBN 978-1-4221-4762-7.

External links[edit]