|Product type||Hair products|
|Previous owners||Bombay Oil Industries|
In the late 1990s Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.
Marico makes two kinds of coconut oil, Parachute edible grade cum hair oil, and Parachute Advansed Hair oil.
Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains 50% mineral oil along with coconut oil. Mineral oil is known to cause cancer.
- Official Parachute website
- Official Parachute Gold website
- Sonu Bhasin (2017-11-01). "How did Parachute become one of India's favourite hair oil brands? Ask the rats". Quartz.