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IndustryBig Data Analytics
FounderBen Werther (Executive Chairman)
HeadquartersSan Mateo, California,
Key people
  • Jason Zintak (CEO)
  • Ben Werther (Executive Chairman and former CEO [1])
Number of employees
ParentWorkday, Inc.

Platfora, Inc. is a big data analytics company based in San Mateo, California. The firm’s software works with the open-source software framework Apache Hadoop to assist with data analysis, data visualization, and sharing.[2][3][4]


Platfora was founded in 2011 by Ben Werther. Werther studied Computer Science at Stanford University.[2] Prior to founding Platfora, he worked at There Inc., Siebel Systems, Microsoft, and Greenplum.[2][5] In 2011, Werther met with former coworkers John Eshleman and SriSatish Ambati in a café in downtown San Mateo, California.[3] At one of these meetings, while discussing the technical process of big data analysis, Werther realized that he could develop software that paired with Hadoop to greatly speed up data analysis and visualization. Werther sought financing to start Platfora; Eshleman was initially an adviser, and later joined Platfora as founding vice president of technology. Ambati formed his own company, Oxdata (renamed[3] In 2012, Platfora acquired startup for its browser-based data visualization technology.

Platfora received funding from Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures, Tenaya Capital, Citi Ventures, Cisco, Allegis Capital and In-Q-Tel, the venture fund of the Central Intelligence Agency. Series C funding was $38 million. As of April 2014, total funding stood at $65 million.[2][3][4]

Platfora is one of several big data analytics companies that industry analysts expect to compete with established firms including SAP, IBM, SAS, and Oracle, whose older methods of data analysis and visualization are currently more time consuming.[4][6][7]

On August 6, 2015, Platfora announced Jason Zintak as chief executive and Ben Werther executive chairman.[1]

On December 8, 2015, Platfora announced $30 million of investment led by HSBC and Harmony Partners, alongside existing backers including Alleges Capital, Andreessen Horowitz, Battery Ventures, Citi Ventures, Cisco Systems, Sutter Hill Ventures and Tenaya Capital.[8]

In July 2016 it was announced that Platfora was being acquired by Workday, Inc. Workday expected the transaction to close in the third fiscal quarter of 2016.[9]


Platfora’s software works with the open-source software framework Apache Hadoop; when a user queries a database, the product delivers answers in real time via a graphical user interface. Bloomberg Businessweek called it “Big Data for Dummies.”[4] A corporate or government data analyst can use the interface to filter results, or drag and drop fields to create graphs, overlays, and other visualizations of the data. The analyst can then share those data visualizations and answers with others.[3][4]


CRN Magazine named Platfora’s in 2013.[10] Platfora’s software was used at a festival in Kansas City to analyze the city’s crime data.[11] Marketing firm Gartner named Platfora in 2015. [12] A magazine mentioned Platfora in 2014.[13]


  1. ^ a b "Platfora Names Jason Zintak as Chief Executive Officer". Platfora. Retrieved January 11, 2016.
  2. ^ a b c d Bort, Julie. "Larry Page's College Friend Has Launched a Cool New Startup". Business Insider. Retrieved 22 January 2014.
  3. ^ a b c d e Gage, Deborah. "Platfora Founder Goes in Search of Big-Data Answers". Wall Street Journal. Retrieved 22 January 2014.
  4. ^ a b c d e Vance, Ashlee. "Big Data for Dummies or at Least Product Managers". Bloomberg Businessweek. Retrieved 22 January 2014.
  5. ^ Henschen, Doug. "Big Data's Big Picture: An Insider's View". Information Week. Retrieved 22 January 2014.
  6. ^ Bort, Julie. "How Big Data Startups Could Kill a $30 Billion Industry". Business Insider. Retrieved 22 January 2014.
  7. ^ Harris, Derrick. "Visualization is the future: 6 startups re-imagining how we consume data". Gigaom. Retrieved 22 January 2014.
  8. ^ "Big Data platform Platfora raises $30M to boost sales efforts - Silicon Valley Business Journal". Silicon Valley Business Journal. Retrieved 2015-12-09.
  9. ^
  10. ^ Whiting, Rick. "The 10 Coolest Big Data Products Of 2013". CRN Magazine. Retrieved 22 January 2014.
  11. ^ "Platfora and DST Win Big at Big Data Kansas City Festival". Yahoo Finance. Retrieved 22 January 2014.
  12. ^
  13. ^ Vance, Jeff. "10 Hot Hadoop Startups to Watch". CIO Magazine. Retrieved 16 April 2014.

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