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Post Office Squirrel savings account

From Wikipedia, the free encyclopedia

The Post Office Squirrel savings account was a New Zealand savings programme set up through the New Zealand Post Office to encourage younger citizens to save money. It is no longer active.[1]

The School Savings Bank scheme was established in 1934 to encourage children to save money regularly, with the hope that when they left school they would continue to make regular deposits from their wages.[2] The squirrel mascot and phrase "be squirrel wise" were in use by the mid-1950s.[3] Initially children bought stamps in small denominations from their teacher, which were then swapped for a deposit in the child's bank account.[4] Later children were able to bring cash to school and deposit it in their account. One day a week was 'banking day' at school, with parent helpers administering the scheme.[5]

References

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  1. ^ Kerry Burridge (2012). "Children's savings accounts". Kiwi Families.
  2. ^ "Chapter 32: Banking and Currency". New Zealand Official Yearbook. Wellington. 1958.{{cite book}}: CS1 maint: location missing publisher (link)
  3. ^ "[Advertisement]". Press. 14 November 1956. Retrieved 1 February 2022.
  4. ^ "Thrift stamps". Evening Post. 5 July 1934. Retrieved 1 February 2022.
  5. ^ Cochrane, Bob (June 2009). "Why haven't we all been "Squirrel Wise"?". New Zealand Investor (174): 33 – via Google Books.