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|Headquarters||Tsim Sha Tsui, Kowloon, Hong Kong|
|Hong Kong, New Zealand, Belgium, Switzerland, U.A.E, Qatar|
|R.Daswani (Owner), Vishal Daswani (Director)|
|Products||Clothing, Fashion, Leather Jacket, Suit|
|Owner||Mr. R Daswani|
Number of employees
Founded in 1957, Raja Fashions started making bespoke garments for men and women from their store in Hong Kong. In response to the 1997 transfer of sovereignty over Hong Kong, during which many of Raja's British expatriate customers returned to Britain, the firm began setting up shop in hotel rooms in different cities across the world. They are rated 9th Best International tailors in the world according to askmen.com.
During the 40-year period between the establishment of Raja Fashions and the handover of Hong Kong back to China, the Raja Fashions store in Kowloon continued to grow in reputation. When Raja Daswani assumed operations, he started promoting the brand "Raja Fashions".
After the handover of Hong Kong, instead of waiting for customers to come to their store in Kowloon, Mr. Daswani decided to visit his customers in United Kingdom, and began setting stores in 5-star hotels in London and letting his previous customers know by mail that he would be coming to measure people for suits.
These international tours proved profitable, so Raja Fashions quickly adapted this strategy for others cities in the United Kingdom and the United States. In 2009, Raja Fashions embarked on a second round of expansion, establishing hotel shops in Australia, Canada, Germany, New Zealand, Belgium, and Switzerland. In 2012, Raja Fashions offered service in the United Arab Emirate of Doha for the first time.
In March 2012, Raja Fashions opened a high-end showroom, branded as Raja Luxe. The showroom, featuring a 6 meter long wine bar, is targeted at high-end customers. In addition to luxury garments, Raja Luxe offers bags, shoes, and ties, as well as its own line of designer Indian clothing.
Raja Fashions offer customers over 20,000 different fabric swatches for their bespoke clothing. They also carry clothes from Ermenegildo Zegna, Lanificio Tessilstrona, Guabello, Holland & Sherry, Porter & Harding, Harrisons, Loro Piana, Charles Clayton, Soktas, Angelico, Tessitura De Quaregna and other fabric makers.
An advertorial commissioned by the company - an advert written in the style of a features article - has become well known in Britain and other English-speaking countries for running unchanged for many years. Jonathan Margolis, the Financial Times journalist who wrote it while freelancing in 2004, has said that he believes the article may be the most printed text in the English language apart from the Bible and the works of Shakespeare, although this has been disputed.
- "Celebrity tailor Daswani to set shop in India". The Economic Times. Retrieved 2007-11-25.
- "Fine Living Top 10: International Tailors". www.askmen.com. Retrieved 2009-11-25.
- "Company Profile". Raja Fashions.
- "Company Profile". Raja Fashions.
- "Make an Appointment". Raja Fashions.
- Marozzi, Justin. "Bespoke becomes affordable". The Spectator. Retrieved 19 October 2015.
- Porter, Charlie. "Shirt tales". The Guardian. Retrieved 19 October 2015.
- Margolis, Jonathan. "The world's worst ad? It was all my own work". The Guardian. Retrieved 19 October 2015.
- Bernstein, Lawrence. "Strange Ads That Sell". Info Marketing. Retrieved 19 October 2015.
Media related to Raja Fashions at Wikimedia Commons