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Red Brick Road

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This article is about the London LLC. For Pullman, WA, USA, see Red Brick Roads of Pullman, Washington (NE Palouse St./NE Maple St.). For other uses, see Red Road.
The Red Brick Road Company
Company typeLimited Liability Company
IndustryBusiness Services
Founded2006
HeadquartersLondon, United-Kingdom
ProductsAdvertising & Marketing
Websitewww.theredbrickroad.com

The Red Brick Road is a Soho, London based advertising agency.[2] It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".

History

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe[3][4][5] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz[6] Lowe retired in 2009, while remaining a shareholder in the company,[7] which continued to be managed by former colleagues.[8]

In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.[9] The company suffered a financial setback in 2012 when they lost the advertising contract to Tesco, which resulted in Weinberger's departure from the company.[10][11][12] The agency's new management team claims to have a positive outlook about its future.[13]

Notable campaigns

The agency's best known client was the supermarket chain Tesco,[8] and Weinberger created their slogan "Every little helps".[14] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.[15]

The Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers[citation needed] and Heineken.[16]

Awards

The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.[citation needed]

See also

References

  1. ^ "Facts". www.haystackonline.com. Haystack. Retrieved 29 November 2013.
  2. ^ "Introducing TRBR". www.theredbrickroad.com. London, United Kingdom: The Red Brick Road. Retrieved 29 November 2013.
  3. ^ Brook, Stephen (30 January 2006). "Lowe follows Red Brick Road". www.theguardian.com. The Guardian. Retrieved 6 November 2013.
  4. ^ Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. www.theguardian.com. Retrieved 24 November 2013.
  5. ^ mediaGuardian (17 July 2006). "82. Sir Frank Lowe". The Guardian. London, United Kingdom: The Guardian. Retrieved 24 November 2013.
  6. ^ Brook, Stephen (2006-01-30). "Guardian: Lowe follows Red Brick Road". The Guardian. London. Retrieved 2013-11-06.
  7. ^ Hall, Emma (2010-01-04). "Ad Age: Original Mad Man Frank Lowe Leaves Red Brick Road". Ad age. United States of America. Retrieved 2013-11-06.
  8. ^ a b Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. United kingdom: theguardian.com. Retrieved 6 November 2013.
  9. ^ Campaignlive.co.uk. "School Reports 2013: The Red Brick Road". Campaign. campaignlive.co.uk. Retrieved 6 November 2013.
  10. ^ Smiths, Stuart (19 April 2012). "Time's up for Weinberger, but what about the Tesco account at The Red Brick Road?". Retrieved 29 November 2013.
  11. ^ Hall, Emma (1 December 2005). "FRANK LOWE, PAUL WEINBERGER LAUNCH AD AGENCY". Advertising Age. Retrieved 29 November 2013.
  12. ^ campaignlive.co.uk (8 April 2013). "School Reports 2013: The Red Brick Road". Campaign. London, United Kingdom: campaignlive.co.uk. Retrieved 6 November 2013.
  13. ^ Walford, Tony (5 April 2013). "Following The Red Brick Road buyout: From Tesco to MBO for the agency Sir Frank Lowe started". The Drum. Retrieved 22 November 2013.
  14. ^ Humby, Clive; Hunt, Terry; Phillips, Tim (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page Publishers. p. 281. ISBN 978-0-74946-012-9.
  15. ^ "Locals help make Tesco Christmas ad special". Tesco. 17 November 2011. Retrieved 29 December 2013.
  16. ^ "Sir Frank Lowe". Forbes. 180: 70. 2007.
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