Reinhard Schneider

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Reinhard Schneider
Born1968 (age 54–55)
OccupationManaging director Werner & Mertz

Reinhard Schneider (born 1 May 1968 in Mainz[1]) is a German business administrator and managing director of the Mainz-based family company Werner & Mertz, which is best known for its Frosch brand. In this position, he focused the company’s sustainability strategy and advocates greater commitment from the business community to climate and environmental protection. Schneider is holder of the German Environmental Prize 2019.

Life and work[edit]

Schneider studied business administration with a focus on sales and commerce at the University of St. Gallen in Switzerland.[2][3] After graduating, Schneider worked in marketing at various companies for six years.[2] As a descendant of the founders of Werner & Mertz, he had served on the company’s supervisory board since 1992. In 2000, he became Chairman of the Board of Management and also took charge of the Consumer Division. He is owner of the company.[2]

As managing director, Schneider had a defining influence on the sustainability strategy adopted by Werner & Mertz. Among other things, he commissioned the design of new company buildings in accordance with ecological aspects (such as the company headquarters) and, as part of the “Local Surfactants” initiative, increasingly replaced the share of palm kernel oil in the company’s cleaning agents with vegetable oils from European cultivation.[1]

He also rose to prominence thanks to his measures to reduce plastic waste and CO2 emissions by increasing the use of recycled plastic in packaging production. To achieve this goal, he founded the Recyclat Initiative with partners from the industrial sector, waste management and environmental associations in 2012. He is also politically active in this field and advocates, among other things, the introduction of a tax on new plastics.[4] Schneider also campaigns publicly, encouraging the business community to show greater commitment to environmental protection.[5][6]


Award Ceremony German Environmental Prize 2019

Schneider has received multiple awards in recognition of the sustainability strategy he introduced at Werner & Mertz and for the recycling initiative in particular. The most prestigious award is the German Environmental Prize 2019. He received the award from Federal President Frank-Walter Steinmeier, who justified the distinction with Schneider’s pioneering role in the business community. Schneider had “behaved as a responsible entrepreneur [...] before many others had taken action” and had shown “that environmentally conscious and entrepreneurial actions are not mutually contradictory”.[7] The German Federal Environmental Foundation honoured him for having made “environmentally friendly products viable for the mass market” in a “testing ecological environment”.[5]

Further reading[edit]

  • Schneider, Reinhard (8 May 2019). "Plastikmüll verseucht die Weltmeere". The European (in German). Retrieved 11 October 2021.
  • Schneider, Reinhard (28 May 2020). "Die Werte danach – was die Krise an positiven Perspektiven eröffnet". The European (in German). Retrieved 11 October 2021.
  • Schneider, Reinhard (1 February 2020). "Plastik ist ein ökologischer Rohstoff!". The European (in German). Retrieved 11 October 2021.
  • Schneider, Reinhard (8 May 2019). "Information und Depression". The European (in German). Retrieved 11 October 2021.
  • Pekel, Charlotte (19 June 2021). "Hersteller von "Frosch"-Reinigern: Keine Angst vor großen Konkurrenten". Die Welt (in German). Retrieved 11 October 2021.
  • Kretzl, Helmut (24 September 2021). "Grün, grüner, Frosch". Salzburger Nachrichten (in German). Retrieved 11 October 2021. (subscription required)
  • Janović, Inga (24 April 2019). "Rechtsstreit um Umweltschutz: Der Frosch gegen Procter & Gamble". FAZ.NET (in German). Retrieved 11 October 2021.


  1. ^ a b Deutsche Bundesstiftung Umwelt: Deutscher Umweltpreis (German Environmental Prize): Die Preisträger 2019, published on, p. 25, Retrieved 1 September 2020.
  2. ^ a b c "Reinhard Schneider – Werner & Mertz". B.A.U.M. ist Partner des Sustainable Finance Gipfels (in German). Retrieved 11 October 2021.
  3. ^ "Reinhard Schneider". Munzinger Biographie (in German). Retrieved 11 October 2021.
  4. ^ Michael Kläsgen: Mehr Plastikabfälle wegen Corona. In: Süddeutsche Zeitung, 21 July 2020.
  5. ^ a b "Deutscher Umweltpreis: "Frosch"-Unternehmer: Glaubwürdigkeit ist der Schlüssel". (in German). Retrieved 12 July 2021.
  6. ^ Schneider, Reinhard. "Plastik: Der schlechteste Ratgeber? Mutlosigkeit!". (in German). Retrieved 12 July 2021.
  7. ^ " Der Bundespräsident / Reden / Verleihung des Deutschen Umweltpreises 2019". Retrieved 12 July 2021.

External links[edit]