Ribbon (company)

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FounderHany Rashwan
HeadquartersSan Francisco, California

Ribbon is a San Francisco payments startup that lets users sell online using a shortened URL that can be shared across email, social media and a seller's own website.[1] The service focuses on bring integrated checkouts directly to platforms like Facebook, YouTube, and Twitter letting buyers purchase without leaving those services.

The company graduated from a startup accelerator called AngelPad as "Kout" in October 2011[2] and subsequently raised $1.6 million from Tim Draper through Draper Associates, Naguib Sawiris, Emil Michael, Gokul Rajaram, and others bringing its total raised amount to $1.75 million.[3][4]

Twitter shutdown[edit]

On April 10, 2013 the company announced support for "in-stream" payments on Twitter, allowing buyers to purchase items without leaving the Twitter.com stream. Twitter shut down Ribbon's API access after approximately an hour and a half, according to Head of Business Development, Daniel Brusilovsky.[5] Ribbon requested permission to show video cards, but after receiving permission then switched the url to show the hacked checkout system.[6] The company wrote a statement announcing they will revert to showcasing only a summary of their product without the ability to do in-stream payments.[7] As of April 11, 2013 Ribbon links inside Twitter no longer work in-stream and buyers are redirected to purchase on the Ribbon website.


External links[edit]