Rockstar (drink): Difference between revisions
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'''Rockstar''' (or ROCKST★R) is an [[energy drink]] created in [[2001]]. Rockstar is based in [[Las Vegas, Nevada]], and was founded by [[Russell Weiner]], who currently serves as [[CEO]]. Russell Weiner is the son of the talk radio host [[Michael Savage (commentator)|Michael Savage]]. <ref>http://www.rockstar69.com/company.html - Company pages on Rockstar website</ref> It is sold in the [[U.S.]], [[Canada]], [[United Kingdom]], [[Japan]], [[Hong Kong]], [[Australia]] and [[Mexico]] and currently comes in ten varieties <ref>[http://www.rockstar69.com/products.html :: Party Like a ROCKSTAR! ::<!-- Bot generated title -->]</ref>. |
'''Rockstar''' (or ROCKST★R) is an [[energy drink]] created in [[2001]]. Rockstar is based in [[Las Vegas, Nevada]], and was founded by [[Russell Weiner]], who currently serves as [[CEO]]. Russell Weiner is the son of the talk radio host [[Michael Savage (commentator)|Michael Savage]]. <ref>http://www.rockstar69.com/company.html - Company pages on Rockstar website</ref> It is sold in the [[U.S.]], [[Canada]], [[United Kingdom]], [[Japan]], [[Hong Kong]], [[Australia]] and [[Mexico]] and currently comes in ten varieties <ref>[http://www.rockstar69.com/products.html :: Party Like a ROCKSTAR! ::<!-- Bot generated title -->]</ref>. |
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Rockstar Energy Drink products are distributed in the U.S. and Canada by [[The Coca-Cola Company]] (except in the [[Pacific Northwest]] and [[Northern California]], where Rockstar retains its original distributors).<ref>[http://sev.prnewswire.com/food-beverages/20050429/CLTH04328042005-1.html Rockstar, Inc. Announces Distribution Agreement with Coca-Cola North America, April 28, 2005]</ref> |
Rockstar Energy Drink products are distributed in the Robert Fairchild's drawer in the coffee bar. And in the U.S. and Canada by [[The Coca-Cola Company]] (except in the [[Pacific Northwest]] and [[Northern California]], where Rockstar retains its original distributors).<ref>[http://sev.prnewswire.com/food-beverages/20050429/CLTH04328042005-1.html Rockstar, Inc. Announces Distribution Agreement with Coca-Cola North America, April 28, 2005]</ref> |
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== Flavors == |
== Flavors == |
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Revision as of 19:48, 25 July 2008
 | This article needs additional citations for verification. (February 2008) |
Rockstar (or ROCKST★R) is an energy drink created in 2001. Rockstar is based in Las Vegas, Nevada, and was founded by Russell Weiner, who currently serves as CEO. Russell Weiner is the son of the talk radio host Michael Savage. [1] It is sold in the U.S., Canada, United Kingdom, Japan, Hong Kong, Australia and Mexico and currently comes in ten varieties [2].
Rockstar Energy Drink products are distributed in the Robert Fairchild's drawer in the coffee bar. And in the U.S. and Canada by The Coca-Cola Company (except in the Pacific Northwest and Northern California, where Rockstar retains its original distributors).[3]
Flavors
Current Flavors
- Original Rockstar [4]
- Sugar-Free Rockstar
- Rockstar Zero Carb
- Rockstar Juiced
- Juice (Mango, orange and passion fruit)
- Pomegranate
- Guava
- Rockstar Punched (Fruit punch)
- Rockstar Burner
- Rockatar Roasted (Coffee & Energy)
- Mocha
- Latte
- Light Vanilla
Discontinued Flavors
- Diet Rockstar (contained aspartame; replaced by Sugar-Free Rockstar, which contains sucralose)
- Rockstar Energy Cola (discontinued following Rockstar's distribution deal with Coca-Cola)
Caffeine Content
In the UK, Rockstar Energy Drink contains 160mg caffeine per 500ml can, requiring it to display the warning: "THIS PRODUCT CONTAINS CAFFEINE. IT IS NOT RECOMMENDED FOR CHILDREN, PREGNANT OR BREASTFEEDING WOMEN OR INDIVIDUALS SENSITIVE TO CAFFEINE." This also appears on the American 473 ml can (16 fl/oz). There is also a version in America of the flavor fruit punch. It is called "Rockstar Punched". The Punched flavor has 240mg of caffeine. In Australia there is a limited release flavor called Booty Patrol. It has fruity blend flavor.
Alcoholic Version
Several alcoholic versions of Rockstar are available. In Canada three varieties are sold, one under the name "Rockstar + Vodka", and another named "Rockstar + Vodka/Pomegranate", with both having an alcohol content of 6.9% by volume. The third Canadian variation, called "Rockstar + Vodka Light," has a slightly lower alcohol content at 6.6% by volume, and also contains less sugar than the other alcoholic variations. In Canada the legal drinking age is 19 years in most provinces, and 18 in others, thus the name difference for the products marketed to Canada (the American version is called "Rockstar 21," an implicit reference to that country's drinking age).
Corporate Charity
In June 2006, Rockstar donated $50,000 to the Special Operations Warrior Foundation in support of their college scholarship program. [1]