Roger Ferriter

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Roger Ferriter is a graphic designer most renowned as the progenitor of the L'eggs name, logo and packaging design (the L'eggs egg and egg-shaped dispenser). Although the concept was initially considered 'a marketing risk' by the board members at Hanes back in 1969, the risk turned into a multibillion-dollar enterprise. During the 1970s and 80's the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.'[citation needed] [1]

Ferriter developed the L'eggs idea while working for Lubalin, Smith, Carnase in New York. He also designed numerous logos, including Sport, Argosy and Signature magazines, conceived other brand and packaging concepts, such as the Westinghouse Turtle Lite, and was the first to design an animated logo for television, for Metromedia TV back in the mid-1960s. Ferriter was later the Art Director at Burson-Marsteller and taught graphic design at the School of Visual Arts in New York for 30 years. He emphasized lean, elegant design solutions, distilling ideas down to their essence. The work of his student's can be found in his book, 'Typerformance.'


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