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| url= http://www.findarticles.com/p/articles/mi_m0FNP/is_6_42/ai_99289820
| url= http://www.findarticles.com/p/articles/mi_m0FNP/is_6_42/ai_99289820
| accessdate= 2007-02-25
| accessdate= 2007-02-25
}}</ref> The Rollerblade trademark has been in use since March 1983, but was first registered as a federal trademark on July 25, 1984 with the description "Boots equipped with longitudinally aligned rollers used for skating and skiing".<ref>http://www.trademarkia.com/trademark-details.aspx?tid=73491507</ref> While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a [[genericized trademark|brandnomer]] for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as [[Commercial signage|sign]]s, [[building]]s, and [[sidewalk]]s.{{Fact|date=February 2008}}
}}</ref> The Rollerblade trademark has been in use since March 1983, but was first registered as a federal trademark on July 25, 1984 with the description "Boots equipped with longitudinally aligned rollers used for skating and skiing". While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a [[genericized trademark|brandnomer]] for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as [[Commercial signage|sign]]s, [[building]]s, and [[sidewalk]]s.{{Fact|date=February 2008}}


This Company is also responsible for the creation of the TRS ("Team Rollerblade Series") model of [[Aggressive inline skating|aggressive inline skates]].
This Company is also responsible for the creation of the TRS ("Team Rollerblade Series") model of [[Aggressive inline skating|aggressive inline skates]].

Revision as of 17:56, 14 February 2010

This article is about the company and trademark Rollerblade. For the generic skates, see inline skates.
Rollerblade
Company typePrivate, parent company Tecnica[1]
IndustrySporting Goods[2]
FoundedMinnesota, incorporated 1982 as Ole's Innovative Sports[3]
FounderScott Olson[4]
Headquarters
West Lebanon, New Hampshire[5]
Area served
Worldwide
Key people
Jeremy Stonier(Co-President)
Stephen Charrier(Co-President)
Pamela Kidder(CFO)[6]
RevenueIncrease US$ 2.50 million (2008)[7]
Number of employees
27 (2008)[8]
WebsiteRollerblade.com


Rollerblade is a type of inline skate. The name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy.[9] Scott and Brennan Olson sold their Minneapolis company and it became Rollerblade, Inc.[10] which has changed hands over time between Nordica, Benetton Group and Tecnica.[11] The Rollerblade trademark has been in use since March 1983, but was first registered as a federal trademark on July 25, 1984 with the description "Boots equipped with longitudinally aligned rollers used for skating and skiing". While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a brandnomer for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.[citation needed]

This Company is also responsible for the creation of the TRS ("Team Rollerblade Series") model of aggressive inline skates.

Philanthropy

Rollerblade contributed $5000 to Action Against Hunger in 2008. This contribution was related to Jack Sisson, a young college student, spending the 2008 summer skating across the United States, from Yorktown, Virgina to San Diego, California, to spread awareness about and raise funds for world hunger.[12][13]

See also

Notes

  1. ^ http://findarticles.com/p/articles/mi_m0FNP/is_6_42/ai_99289820/
  2. ^ http://biz.yahoo.com/ic/42/42850.html
  3. ^ http://www.fundinguniverse.com/company-histories/Rollerblade-Inc-Company-History.html
  4. ^ http://biz.yahoo.com/ic/42/42850.html
  5. ^ http://biz.yahoo.com/ic/42/42850.html
  6. ^ http://biz.yahoo.com/ic/42/42850.html
  7. ^ http://biz.yahoo.com/ic/42/42850.html
  8. ^ http://biz.yahoo.com/ic/42/42850.html
  9. ^ U.S. Patent and Trademark Office (Filed July 15, 1984). "Trademark Applications and Registrations Retrieval". Retrieved 2007-02-25. {{cite web}}: Check date values in: |date= (help)
  10. ^ Lemelson-MIT (August 1997). "Inventor of the Week Archive: Scott & Brennan Olson (spelling corrected per rowbike.com)". MIT School of Engineering. Retrieved 2007-02-25.
  11. ^ Skate Log (February 5, 2003). "Benetton Confirms Selling Rollerblade". Retrieved 2007-02-25. and DSN Retailing Today via Find Articles (March 24, 2003). "Rollerblade brand skates over to Tecnica". Retrieved 2007-02-25.
  12. ^ http://thedartmouth.com/2008/11/20/news/rollerblade/
  13. ^ http://legacy.signonsandiego.com/uniontrib/20080823/news_1cz23skater.html
Look up rollerblade in Wiktionary, the free dictionary.
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