, Inc.

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Industry Telephone, Mobile, Internet
Founded 2001
Headquarters San Diego, California, United States
Key people

Michael Pousti, Chairman and CEO

Brandi Williams, Founder
Products SMS messaging
Revenue unknown
Number of employees

Founded in 2001,[1] Inc. is a mobile data and Internet communications company based in San Diego, California. With a worldwide connectivity to more than 400 mobile operators, the company offers a platform MMSbox for interpole exchange of MMS and SMS[2] and claims to turn its mobile payment platform into a software solution for its content providers.[1] The company (and its spinoff subsidiary FanBox, now rebranded as empowr[3]) has claimed to serve over 14 billion mobile text messages in 2003, and 25 billion in 2004[4] where they were widely criticized for charging unrequested SMS services from consumers and for failing to respond to the complaints of users[5] and for FanBox's e-mail[6][7] activities. The company provides distribution and billing to people buying and selling digital content (video, music, and applications) through (SMS) mobile services[citation needed] and web-based applications.'s website integrates its mobile billing technology with various social networking services like photos, videos, music, and comments.[8][9] claims over 50 million registered users in more than 180 countries.[10]

The website domain name uses the .ac top-level domain for Ascension Island.

Business model[edit]'s revenue is derived through revenue-sharing arrangements with content providers and mobile operators.[citation needed] Specifically, the company enables content providers to bill subscribers for consumption of video, music, and widgets through SMS-based (text message) mobile billing.[citation needed]


At the time of its public launch in 2002, made history by signing up "nearly 6 million users in its first six months – making it the fastest product launch in Internet history".[11]

In 2005, was recognized as one of "the top emerging companies in the wireless industry" by Fierce Wireless's "Fierce 15".[12] An article by the Chicago Tribune described "a clever text-messaging ploy" whereby users provide their e-mail address and password in response to a message to join.[13]

In 2006 an article in the International Herald Tribune, while praising the service's integrated billing option, stated " is one of those right-place, right-time, right-technology companies that has nearly all the elements for colossal success. But it also has hovering over it a big red flag that could wrong-foot it at any moment as some consumers had complained on the Internet and in the mainstream press that has charged them for services they never asked for, making that billing relationship into potentially its greatest liability."[14]

In 2007, created a DBA called FanBox, a social networking mobile desktop site.[6]

In 2008, was fined £250,000 by the UK premium rate regulator, PhonepayPlus, for operating misleading and unfair mobile-terminating text message services without giving proper pricing information, and barred from operating reverse-billed services in the UK until it became compliant with the PhonepayPlus compliance rules.[15] Following the ruling brought their practices into compliance with UK regulations.

On 18 July 2009 the alleged unfair labor practices of subsidiary, FanBox were reported by San Diego 6 News.[16] In the coverage, former employees claimed they often received partial paychecks if they were paid at all.

See also[edit]


  1. ^ a b "Fierce 15,". Fierce Wireless. Retrieved 18 August 2014. 
  2. ^ "Company, Inc". TechVibes. Archived from the original on 14 June 2014. Retrieved 18 August 2014. 
  3. ^ "The FanBox experiment has concluded". Retrieved 23 September 2016. 
  4. ^ Sinrid, Eric J. (1 December 2005). "Exploding growth in mobile messaging" (USA Today). USA Today. USA Today. Retrieved 25 August 2014. 
  5. ^ "BBB Business Review Reliability Report for SMS.AC Inc". Better Business Bureau. Retrieved 19 October 2010. 
  6. ^ a b Riley, Duncan (4 March 2008). "FanBox Is The New Plaxo". TechCrunch. Retrieved 19 October 2010. 
  7. ^ "FanBox Part 2". Consumer Fraud Reporting. Archived from the original on 21 November 2010. Retrieved 28 October 2010. 
  8. ^ " Mobile Homepage service". Archived from the original on 2002-09-14. 
  9. ^ "FanBox: Products". Archived from the original on 16 July 2012. Retrieved 28 October 2010. 
  10. ^ "FanBox: About Us". Archived from the original on 10 July 2012. Retrieved 28 October 2010. 
  11. ^ "Fast Company: Speedometer". Fast Company. Archived from the original on 27 September 2007. 
  12. ^ "Fierce Wireless". Fierce Wireless. Archived from the original on 27 September 2007. 
  13. ^ Yue, Lorene (4 May 2005). "Reality check: A message to the wise about text trick". Chicago Tribune. Retrieved 19 October 2010.  (contains corrections).
  14. ^ Shannon, Victoria (22 February 2006). "The End User: Noticing a red flag". International Herald Tribune. Retrieved 19 October 2010. 
  15. ^ Cases 702783/GL and 704922/GL at
  16. ^ Myers, Heather (18 July 2009). "Former Employees Frustrated with Downtown based """. XETV (San Diego TV Channel 6). Archived from the original on 22 July 2009. Retrieved 19 October 2010. 

External links[edit]