Scott Bedbury

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Scott Bedbury is an American advertising executive formerly associated with Nike, Inc. and Starbucks. He is now a freelance brand consultant, a former member of the Board of Directors for Jones Soda, and CEO of Brandstream, Inc. Bedbury was the marketing executive behind Nike's "Just Do It" campaign, and the rebranding of Starbucks.[1][2]

Early career and education[edit]

Bedbury is a graduate of the University of Oregon School of Journalism and Communication. The University of Oregon Alumni Association named him Outstanding Young Alumnus in 1997.[3]


In 1987, Bedbury left the agency business to become Nike's worldwide advertising director.[4] During that time Bedbury facilitated the creation of the "Just Do It" Campaign, which, in turn, helped launch Nike into the #1 sporting goods brand worldwide. [5]


Scott Bedbury returned to consulting and writing in 1998, establishing Brandstream,[6] a global brand development company, and the Fricken Company, a parent of Brandstream.


  1. ^ Q&A with Scott Bedbury: PMA 2005 Official Business Session speaker Scott Bedbury shares the secrets of brand development.
  2. ^ Scott Bedbury on branding SA
  3. ^ Tim Gleason (2003). "Scott Bedbury '80". University of Oregon School of Journalism and Communication Hall of Achievement. 
  4. ^ "Scott Bedbury". Fast Company. 1995. 
  5. ^ "Scott Bedbury". Launch: Collective Genius for a Better World. Retrieved 19 July 2015. 
  6. ^ "About Brandstream". Company website. 2002.