Screener (promotional)
A screener (SCR) is an advance screening of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, including producers and distributors.[1] Screeners help critics and awards voters see smaller movies that do not have the marketing advantage or distribution of major studio releases. Positive mentions can result in awards consideration.[2] A screener often has no post-processing.[timeframe?] Nowadays physical DVD copies still appear to be issued, but screeners are also distributed digitally to members of the Academy of Motion Picture Arts and Sciences, and the media/publicity sites of individual television networks for television shows.[3] When screeners leak online, they are often tagged "DVDSCR",[3] and often have an on-screen graphic watermarked with the receiver's email address.[citation needed][4] Another anti-piracy measure includes the encryption of DVD disks so that they will only play in machines given exclusively to voters.[5]
In 2003, the MPAA announced that they would be ceasing distribution of screeners to Academy members, citing fears of copyright infringement.[6] A group of independent film makers sued and won a decision against the MPAA. The MPAA later reinstated the screeners with the implementation of a new policy requiring recipients to sign a binding contract that they would not share the screeners with others.
In January 2004, Academy member Carmine Caridi was announced as a person of interest in an ongoing FBI investigation into video piracy. He was subsequently expelled from the Academy, after he was found to have sent as many as 60 screeners a year for at least three years to a contact called Russell Sprague in Illinois. Caridi was later ordered to pay Warner Bros. for copyright infringement of two of their films, Mystic River and The Last Samurai, a total of $300,000 ($150,000 per title).[7][8]
In March 2016, TorrentFreak reported that original screener DVDs appear in dozens of eBay listings.[9] According to eBay seller NoHo Trader, the sale of Emmy screener DVDs is lawful, although studios occasionally still take down Emmy DVD auctions and other lawful promotional materials.[10] The Television Academy indicates the limited license governing the use of these screeners prohibits further distribution.[4]
See also
References
- ^ Screener definition at Afterdawn.
- ^ Seiler, Andy (2003-10-14). "Screener DVD ban could harm art-house films". USA Today.
- ^ a b enigmax (2013-01-07). "Leaked Oscar Screeners are BitTorrent Smash Hits". TorrentFreak.
- ^ a b "Reminder: FYC online screeners, DVDs, and Privacy". emmys.com. 2015-04-14.
The screener may have embedded technology enabling tracking of illegal activity.
- ^ Jardin, Xeni (2006-01-13). "DVD pirates successfully plunder Academy Award screeners". Slate.
- ^ Seiler, Andy (2003-10-14). "What's the big Oscar DVD 'screener' flap?". USA Today.
- ^ "Carmine Caridi, Motion Picture Academy Member Who Handed Over His Awards Screeners for Illegal Duplication, Ordered to Pay $300,000 to Warner Bros. Entertainment Inc". 2004-11-23.
- ^ Kilday, Gregg; Bond, Paul (2004-01-23). "FBI Arrests Man in Oscar Screener Case".
- ^ andy (2016-03-26). "Original DVD Screeners Widely Available on eBay". TorrentFreak.
- ^ NoHo Trader (2014-05-13). "SHORT HISTORY OF EMMY SCREENER DVDs ON EBAY".
External links
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