Sign of the Times (Harry Styles song)
"Sign of the Times" | |
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Song |
"Sign of the Times" is the debut solo single by English singer and songwriter Harry Styles for his self-titled debut studio album. It is his first single outside of the boy band One Direction. Released on 7 April 2017, by Erskine and Columbia Records, it was written by Styles, Ryan Nasci, Mitch Rowland and its producers Jeff Bhasker, Tyler Johnson, and Alex Salibian.[1] Musically, it was defined by critics as a pop rock and soft rock ballad. Its music video was released on 8 May.
Background and release
Early rumours about Styles going on a solo career sparkled in 2015, when it was reported that Sony Music wanted Styles to release a solo album during One Direction's hiatus.[4] By the end of 2015, four new songs written and performed by Styles were registered on the American Society of Composers, Authors and Publishers (ASCAP) online database, which was believed to be for his potential debut solo album at the time.[5] Shortly after, Styles signed up with American agent Jeffrey Azoff and moved to Columbia Records.[6] In September 2016, Styles was on the cover of Another Man, which led the media to expect a new album in the future.[6]
In February 2017, chairman and CEO of Columbia Records, Rob Stringer, admitted that the album was close to finish and called it "authentic".[7] A month later, it was reported that the album sounded like David Bowie and Queen, while also being revealed that he worked on the album with only one producer, Jeff Bhasker. It was also hinted that the lead single would be released in late April or early May and it sounded "like it would be a smash in any decade".[8] In the same month, US radio host Elvis Duran accidentally revealed during his show that Styles' debut single would be released on 7 April 2017.[9] On 25 March, Styles teased the new single with a television ad during The Voice UK.[10] On 31 March, the singer revealed through social media that his single is titled "Sign of the Times".[11] On 7 April, the song premiered during Nick Grimshaw's breakfast show on BBC Radio 1.[12]
Composition
The song is a pop rock, soft rock, piano ballad,[1][13] with glam rock influences.[14] According to a Billboard writer, it "folds in psychedelic soul, indie rock and spacey pop".[15] The "apocalyptic"[16] power ballad shows influences from 1970s British rock.[17] In an interview with Rolling Stone, Styles stated, "The song is written from a point of view as if a mother was giving birth to a child and there's a complication. The mother is told, 'The child is fine, but you're not going to make it.' The mother has five minutes to tell the child, 'Go forth and conquer.'"[18]
According to the song credits provided by Styles' label, the track was co-written by the song's producer, Jeff Bhasker, as well as his frequent collaborators and track co-producers Alex Salibian and Tyler Johnson. Songwriters also include Mitch Rowland, Ryan Nasci and Styles himself. Rowland played guitar and drums, Nasci the bass and Bhasker the piano, keyboard and lap steel parts. The track was recorded at Village Studios in Los Angeles and Geejam Hotel Recording Studio in Port Antonio, Jamaica. The song was mixed by Mark "Spike" Stent.[19]
Music video
Directed by Woodkid, the song's music video was released on 8 May.[20] It features Styles singing in a meadow, and soaring in the skies, walking on water. A writer from USA Today described Styles to be "auditioning to be Marvel Comics next superhero or in a new biblical epic".[21] It was filmed on the Isle of Skye in Scotland.[22] The video's stunt pilot, Will Banks, stated that Styles flew more than 1,550 feet high during the shoot. Banks also claimed that no green screen or CGI effects were employed during filming.[23] A stunt double was used for some scenes.[24]
Critical reception
Billboard's Gil Kaufman wrote, "Every artist is an accumulation of their influences, and in [this song] they come fast and furious, as Styles appears to be both showing his range and making a clear effort to step boldly away from the manufactured, plastic pop of his past". Kaufman opined it "rakes in influences from Pink Floyd and David Bowie to Queen, Spacehog, Suede, Coldplay, The Beatles, Eric Carmen and Prince".[15] Also for Billboard, Jason Lipshutz wrote it is "resolute, determined, wholly committed to its messaging and sound, radio trends be damned. Although it wears its influences on its sleeve (Bowie) nothing about this single bends toward someone else’s expectations". He concluded saying the song "sounds effortless, but to arrive without any incomplete features is an accomplishment in a music industry where pop artists are expected to produce new music at an unsustainable rate".[25]
Tim Jonze of The Guardian described it as "a ballad, but not so much in the boyband style" and compared the song to the music of American indie rock band The Walkmen.[26] Jonze also addressed early rumors that the song would be influenced by the music of David Bowie, noting "If it is indeed Bowie-esque, then it’s the Bowie of Hunky Dory".[26] Jamieson Cox in Pitchfork felt the "skyscraping Bowie ballad" manages to sound like both fun.'s "We Are Young" and Coldplay's "The Scientist".[27] NPR's Ann Powers argued the song mirrors more closely "Britpop anthems" like Blur's "Tender" or The Verve's "Bittersweet Symphony" "than anything Bowie released in his prime".[28]
Writing for Rolling Stone, Brittany Spanos thought it "aligns much more with the Seventies-inspired pop-rock of One Direction's more recent albums like Made in the A.M.".[29] Anjali Raguraman from The Straits Times considered it the "strongest" track on the album, saying "the conviction of his delivery is beyond his years".[30]
In The Atlantic, Spencer Kornhaber opined that the song "continues with One Direction's po-mo project of recycling classic-rock sounds as bubblegum. But he’s now embracing such sounds with more abandon, less chirpiness, some trend bucking, and the kind of uplifting lyrics that nod to planetary anxiety". Kornhaber described the song opens with ballad piano, "encroaching" violins, and Styles "crooning in pain", "but then there’s the bwang of a guitar and the song rockets into an arena-rock reverie that feels so, so familiar to anyone who remembers the '90s but also so, so foreign to today’s landscape".[31]
In The Telegraph, Alice Vincent described it as a "swooning piano ballad with somewhat overdone production" and opined, "it is also... a little boring. A big, blousy singalong which shows off Styles's vocal prowess – especially with an unexpected, slightly yelping falsetto bridge – but isn't enormously fun".[13] Roising O'Connor of The Independent gave it three out of five stars, and concluded, "it’s going to take something bigger than this one track to assert Styles as a serious artist."[32] Since it was released on the 30th anniversary of Prince's Sign o' the Times, Spin's Andy Cush commented, "it’s clear that this is Styles’s attempt to distinguish himself as an artist with real depth. But the music itself has almost nothing to do with Prince–instead, think Oasis, Elton John at his most bombastic, '70s John Lennon". Cush noted it "has only those three chords, and it goes straight for cruising altitude with an onslaught of cymbals and guitar on the first chorus, expecting you to be moved without pausing to consider why".[33]
Rolling Stone ranked it as the best song released in 2017.[34] Billboard staff considered it the 8th best song of the year.[35] Spin staff ranked it as the 13th best boy-band solo debut single.[36]
Chart performance
"Sign of the Times" reached number one on the UK Singles Chart with a combined sales of 62,900 units.[37] In its first week, it sold 39,000 downloads together with 3.5 million streams that give 23,472 equivalent units, pausing Ed Sheeran's run of 13 weeks at the top of the chart with "Shape of You".[38]
In the United States, the song debuted at number four on the Billboard Hot 100. In its first week, it sold 142,000 copies (topping Digital Songs), earned 16.5 million streams and 23 million airplay impressions.[39]
Live performances
Styles performed the song on 15 April 2017 episode of Saturday Night Live's 42nd season.[40] On 21 April, Styles appeared on the BBC's The Graham Norton Show, for his first solo performance in his native UK.[41] He also performed the song on The Late Late Show with James Corden.[16] Styles performed the song on The Today Show on May 9.[42] He also performed it at The Garage in London, England on 13 May and at the Troubadour in West Hollywood, California on 19 May.[43] He performed it live on a French talk show, Quotidien, on 26 April 2017.[44]
Charts
Weekly charts |
Year-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[101] | 2× Platinum | 140,000‡ |
Austria (IFPI Austria)[102] | Gold | 15,000‡ |
Belgium (BEA)[103] | Platinum | 0‡ |
Canada (Music Canada)[104] | 2× Platinum | 0* |
Denmark (IFPI Danmark)[105] | Gold | 30,000‡ |
France (SNEP)[106] | Gold | 75,000‡ |
Germany (BVMI)[107] | Gold | 200,000‡ |
Italy (FIMI)[108] | 2× Platinum | 100,000‡ |
Mexico (AMPROFON)[109] | Gold | 30,000‡ |
New Zealand (RMNZ)[110] | Gold | 15,000‡ |
Poland (ZPAV)[111] | Platinum | 20,000‡ |
Spain (PROMUSICAE)[112] | Gold | 20,000‡ |
Sweden (GLF)[113] | Platinum | 40,000‡ |
United Kingdom (BPI)[114] | Gold | 400,000‡ |
United States (RIAA)[115] | Platinum | 1,000,000‡ |
* Sales figures based on certification alone. |
References
- ^ a b c "Here Are The Lyrics To Harry Style's 'Sign Of The Times'". Billboard. 7 April 2017.
- ^ Wass, Mike (7 April 2017). "Harry Styles Takes Flight With "Sign Of The Times"". Idolator.
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- ^ Menyes, Carolyn (25 August 2015). "Harry Styles Solo Album: Sony Wants One Direction Star During Band's Hiatus". Music Times. Retrieved 14 April 2017.
- ^ Stutz, Colin (30 December 2015). "Harry Styles' 4 New Solo Song Titles: What to Make of His Copyright Registrations". Billboard. Retrieved 14 April 2017.
- ^ a b Corner, Lewis (28 November 2016). "Harry Styles new album: 2017 release date, new songs, movie career and everything else you need to know". Digital Spy. Retrieved 15 April 2017.
- ^ Halperin, Shirley (9 February 2017). "Incoming Sony Music Head Rob Stringer on Harry Styles' 'Authentic' Solo Debut: 'We're Close'". Billboard. Retrieved 15 April 2017.
- ^ Levine, Nick (22 March 2017). "Harry Styles' solo album 'sounds like David Bowie and Queen', say insiders". NME. Retrieved 15 April 2017.
- ^ Britton, Luke Morgan (24 March 2017). "Harry Styles' debut solo single release date revealed?". NME. Retrieved 15 April 2017.
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- ^ Tom, Lauren (31 March 2017). "Harry Styles Debuts Cover Art for First Solo Single, 'Sign of the Times'". Billboard.
- ^ Savage, Mark (7 April 2017). "Harry Styles' Sign Of The Times: Everything you need to know about Harry's solo debut". BBC Music.
- ^ a b Vincent, Alice (7 April 2017). "Harry Styles's solo single Sign of the Times is mournful, sensitive and a little boring - review". The Telegraph.
- ^ "Harry Styles channels glam rock in post-One Direction debut". CTV News. 7 April 2017. Retrieved 9 April 2017.
- ^ a b Kaufman, Gil (7 April 2017). "Harry Styles' Biggest 'Sign of the Times' Influences: From Bowie to Pink Floyd & Coldplay". Billboard.
- ^ a b "Watch Harry Styles Crush 'Sign Of The Times' on 'The Late Late Show'". Variety. 16 May 2017. Retrieved 27 May 2017.
- ^ "Harry Styles goes '70s glam: Hear his new solo single 'Sign of the Times'". Los Angeles Times. 7 April 2017.
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- ^ McDermott, Maeve (8 May 2017). "Harry Styles drops Jesus-like music video for 'Sign of the Times'". USA Today. Retrieved 17 December 2017.
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- ^ Lipshutz, Jason (7 March 2017). "Harry Styles' 'Sign of the Times' & The Virtue of Patience". Billboard.
- ^ a b Jonze, Tim. "Harry Styles debuts Sign of the Times. Is he really the new Bowie?". The Guardian.
- ^ Cox, Jamieson (16 May 2017). "Harry Styles: Harry Styles Album Review". Pitchfork. Retrieved 18 May 2017.
- ^ Powers, Ann (16 May 2017). "Styles Of The Times". NPR. Retrieved 7 July 2017.
- ^ Spanos, Brittany (7 April 2017). "Hear Harry Styles' Sweeping Debut Solo Song 'Sign of the Times'". Rolling Stone.
- ^ "Soft rock with an edge". The Straits Times. 17 May 2017. Retrieved 25 June 2017.
- ^ Kornhaber, Spencer (7 April 2017). "Even Former Boy-Banders Are Making Music About the End Times". The Atlantic.
- ^ O'Connor, Roisin (7 April 2017). "Harry Styles new song 'Sign of the Times' review: Bowie nods aren't enough to move him out of One Direction territory". The Independent. Retrieved 9 December 2017.
- ^ Cush, Andy (7 April 2017). "Harry Styles' "Sign of the Times" Is Pompous, Overblown, and Too Long, and His Fans Are Gonna Love It". Spin.
- ^ Weingarten, Christopher R.; Spanos, Brittany; Aaron, Charles; Vozick-Levinson, Simon; Sheffield, Rob (29 November 2017). "50 Best Songs of 2017". Rolling Stone. Retrieved 30 November 2017.
- ^ "Billboard's 100 Best Songs of 2017: Critics' Picks". Billboard. 13 December 2017. Retrieved 14 December 2017.
- ^ "Best Boy Band Solo Debut Singles, Ranked". Spin. 20 April 2017. Retrieved 12 July 2017.
- ^ Jones, Alan (14 April 2017). "Official Charts Analysis: Harry Styles ends Ed Sheeran's reign as No.1 single". Music Week.
- ^ Jonze, Tim (14 April 2017). "Harry Styles's solo debut single ends Ed Sheeran's 13 weeks at top of charts". The Guardian. Retrieved 14 April 2017.
- ^ Trust, Gary (17 April 2017). "Ed Sheeran Tops Hot 100 for 12th Week, as Harry Styles Starts at No. 4". Billboard. Retrieved 18 April 2017.
- ^ Lipshutz, Jason (7 April 2017). "Harry Styles Will Perform a Second New Song on 'Saturday Night Live'". Billboard. Retrieved 7 April 2017.
- ^ "Harry Styles is making his solo UK debut on The Graham Norton Show". Digital Spy. 5 April 2017.
- ^ "Harry Styles Performs Hit 'Sign Of The Times' On The Today Plaza - Today". 9 May 2017 – via YouTube.
- ^ "Harry Styles Emulates Folk-Rock Heroes at Intimate Los Angeles Gig".
- ^ "Harry styles - sign of the times (french tv show - quotidien) #Quotidien". especialmusica.tv.
- ^ "Top 20 Argentina – Del 19 al 25 de Junio, 2017" (in Spanish). Monitor Latino. 19 June 2017. Retrieved 26 June 2017.
- ^ "Harry Styles – Sign of the Times". ARIA Top 50 Singles. Retrieved 15 April 2017.
- ^ "Harry Styles – Sign of the Times" (in German). Ö3 Austria Top 40. Retrieved 25 May 2017.
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- ^ "Pop Brasil: Finalmente, "Despacito" assume a liderança do ranking". Billboard Brasil (in Portuguese). 29 May 2017. Retrieved 29 May 2017.
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- ^ "Harry Styles Chart History (Canada AC)". Billboard. Retrieved 6 July 2017.
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- ^ "STRANA - Top do topa (17.6.2017.)". HRT. Retrieved 16 June 2017.
- ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 31. týden 2017 in the date selector. Retrieved 7 August 2017.
- ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2017 in the date selector. Retrieved 19 April 2017.
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- ^ "Harry Styles: Sign of the Times" (in Finnish). Musiikkituottajat. Retrieved 16 April 2017.
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- ^ "Harry Styles Chart History". RÚV. Retrieved 10 June 2017.
- ^ "IRMA - Irish Charts". Irish Recorded Music Association. Retrieved 14 April 2017.
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- ^ "Latvijas Top 40". Latvijas Radio. 29 May 2017. Retrieved 29 May 2017.
{{cite web}}
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(help) - ^ "Harry Styles Lebanese Chart Top 20 History". The Official Lebanese Top 20. 12 June 2017. Retrieved 12 June 2017.
- ^ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved 13 June 2017.
- ^ "Mexico Ingles Airplay". Billboard. 6 May 2017. Retrieved 27 April 2017.
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suggested) (help) - ^ "Nederlandse Top 40 – week 19, 2017" (in Dutch). Dutch Top 40. Retrieved 12 May 2017.
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- ^ "Harry Styles "Sign Of The Times"". IFPI Denmark. 5 September 2017. Retrieved 5 September 2017.
- ^ "French single certifications – Harry Styles – Sign of the Times" (in French). Syndicat National de l'Édition Phonographique. 11 August 2017. Retrieved 30 August 2017.
- ^ "Gold-/Platin-Datenbank (Harry Styles; 'Sign of the Times')" (in German). Bundesverband Musikindustrie. Retrieved 7 September 2017.
- ^ "Italian single certifications – Harry Styles – Sign of the Times" (in Italian). Federazione Industria Musicale Italiana. Retrieved 20 November 2017. Select "2017" in the "Anno" drop-down menu. Type "Sign of the Times" in the "Filtra" field. Select "Singoli" under "Sezione".
- ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 24 May 2017. Type Harry Styles in the box under the ARTISTA column heading and Sign of the Times in the box under the TÍTULO column heading.
- ^ "New Zealand single certifications – Harry Styles – Sign of the Times". Recorded Music NZ. Retrieved 26 May 2017.
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- ^ "Spanish single certifications – Harry Styles – Sign of the Times". El portal de Música. Productores de Música de España. Retrieved 13 July 2017.
- ^ certweek IS REQUIRED FOR SWEDISH CERTIFICATIONS.
- ^ "British single certifications – Harry Styles – Sign of the Times". British Phonographic Industry. Retrieved 23 June 2017. Select singles in the Format field. Select Gold in the Certification field. Type Sign of the Times in the "Search BPI Awards" field and then press Enter.
- ^ "American single certifications – Harry Styles – Sign of the Times". Recording Industry Association of America. 22 August 2017. Retrieved 17 November 2017.
External links
- Single chart usages for Germany2
- 2010s ballads
- 2017 singles
- 2017 songs
- Debut singles
- Songs written by Jeff Bhasker
- Song recordings produced by Jeff Bhasker
- Songs written by Harry Styles
- Harry Styles songs
- UK Singles Chart number-one singles
- Number-one singles in Australia
- Number-one singles in Poland
- Songs written by Tyler Johnson (music)
- British soft rock songs
- Rock ballads
- Songs about death
- Songs written by Alex Salibian