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SM2008 HOME S.jpg
Homepage on 9 July 2008
Type of site
Matrimonial website
Available in English
Owner Adeem Younis
Created by Adeem Younis
Revenue Steady £100,000
Slogan(s) The world's leading Muslim introduction agency.
Commercial Yes
Registration Yes
Users 1,000,000
Launched 1 August 2000 (2000-08-01)
Current status Active is a matrimonial website designed for and marketed to Muslims. The website was launched on 1 August 2000, and its headquarters is based in Wakefield, West Yorkshire, England.


Founder and managing director Adeem Younis conceived the idea for[1][2] when he was a 19-year-old undergraduate student at the University of Leeds.[3][4] On 1 August 2000, Younis launched the website from his office, above a fast food shop in Wakefield, West Yorkshire, England. Friends and contacts in the local community helped the venture by offering support with website development, photography, and other essentials.[1][2]

The company has grown from just two original members of staff to eight and expects to keep expanding as the website continues to grow internationally.[5] As well as being available in the United Kingdom, the website also has Pakistani-, Canadian-, Australian-, and American-centered web pages.[6] also works in partnership with Muslim Marriage Events. In 2010, 130,000 members signed up to their events in the United Kingdom.[7]

Media and reception[edit]

On 3 October 2007, BBC One broadcast a documentary about called Single British[8][9] In August 2008, the website featured on a two episodes of six-part ITV1 series, A Match Made in Heaven.[10][11]

In June 2009, Majid Nagra, candidate from series five of BBC reality television programme The Apprentice, endorsed the website.[12]

In August 2010, Catherine Heseltine, Muslim Public Affairs Committee UK (MPACUK) CEO, married her husband Muhammad Ali who she met using the website.[13][14]

In March 2012, Rashid Khan and Damon Scully, who appeared on Channel 4 documentary series Make Bradford British, endorsed the website.[15]

See also[edit]


  1. ^ a b "Marriage made on the Net". The Asian Today. 10 August 2010. Retrieved 1 April 2013. 
  2. ^ a b "Marriage made on the Net". Desi Xpress. 10 August 2010. Retrieved 1 April 2013. 
  3. ^ de Muth, Susan (1 January 2011). "Muslim matrimonial websites--halal or haram?". The Middle East. Retrieved 1 April 2013. 
  4. ^ "Who's Behind Online Dating, and Why Does it Matter?". Patheos. 30 November 2011. Retrieved 1 April 2013. 
  5. ^ "Wakefield business talent wins national award in Parliament". Mary Creagh. Retrieved 1 April 2013. 
  6. ^ Lee, Rebecca (29 May 2007). "MDate Joins Ranks of Faith-Based Matchmaking Web Sites". ABC News. Retrieved 1 April 2013. 
  7. ^ Murtagh, Mary (8 February 2011). "Muslims in the UK try a western approach to matchmaking". Abu Dhabi: The National. Retrieved 1 April 2013. 
  8. ^ Hancock, Melisaa (1 April 2008). "Matchmaking the Muslim way". Real Business. Retrieved 1 April 2013. 
  9. ^ "Single Muslim - BBC One, 3rd October, 23.320". Charlie Gillett. 2 October 2007. Retrieved 1 April 2013.  |first1= missing |last1= in Authors list (help)
  10. ^ "Adeem Younis". Edge Foundation. Retrieved 1 April 2013. 
  11. ^ "A Match Made In Heaven, ITV1, July 13 - Aug 17". 17 August 2009. Retrieved 1 April 2013. 
  12. ^ "The Apprentice star Majid backs". 9 June 2009. Retrieved 1 April 2013. 
  13. ^ "How I met my perfect match". Asian Image. 19 November 2010. Retrieved 1 April 2013. 
  14. ^ "Dating services for the modern Muslim". NDTV. 9 November 2010. Retrieved 1 April 2013. 
  15. ^ ""Is Damon a Muslim?" (from Make Bradford British)". 28 March 2012. Retrieved 1 April 2013. 

External links[edit]