Stephanie Palmer

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Stephanie Palmer
Born Alexandria, Virginia
Occupation Author, Consultant, Pitching Expert, Development Executive

Stephanie Palmer is a consultant, development executive, and author. In 2005, she founded Good in a Room, a consulting company and blog that helps professionals inside and outside the film industry learn to pitch and advance their projects.[1][2]

Early life[edit]

She grew up in Alexandria, Virginia[citation needed] and went to college at Carnegie Mellon University where she received a B.F.A in Theatre Directing.[3]

Film Industry[edit]

She started her career in the film industry as an unpaid intern on Titanic before becoming an assistant at Jerry Bruckheimer Films where she worked on Armageddon, Con Air and Enemy of the State.[4] From there, she moved to MGM where she became Director of Creative Affairs. In this position, she supervised the acquisition, development, and production of feature films. Some of her projects included 21, Legally Blonde, Be Cool, The Brothers Grimm, Agent Cody Banks, Agent Cody Banks 2, A Guy Thing and Good Boy!.

The Hollywood Reporter named her one of the top 35 executives under 35.[2][5]

Good in a Room[edit]


In 2005, she left MGM and launched Good in a Room, a consulting company where she helps professionals inside and outside the film industry learn to pitch and advance their projects.[1]

She leads workshops and gives presentations for companies and organizations such as Google,[6] William Morris Endeavor, Merrill Lynch, Disney,[7] UCLA, University of Southern California, Warner Bros., National Speakers Association Graduate School, and the Great American Pitchfest. She also is the moderator for the American Film Market’s Annual Pitch Conference.[2][5]

Topics covered in her workshops have included: mastering the five stages of the face-to-face meeting; avoiding the secret dealbreakers of the first ninety seconds of a meeting; being confident in high-pressure situations; and presenting yourself more effectively.[6]

In 2013, she began offering an online webinar called "Pitching Essentials" which is aimed at helping TV writers, screenwriters, and filmmakers develop their pitching skills.[7][8][9]

Good in a Room (book)[edit]

In 2008, she authored the book, "Good in a Room," published by Random House. The book features several techniques for anyone who has to pitch and sell anything, whether it be business plans, movie scripts or themselves. These techniques break down the pitch into parts and explain how to progress through a meeting and avoid dealbreakers.[10]

Good in a Room (blog)[edit]

In 2012, she launched the blog, “Good in a Room.” In her blog, she showcases effective pitches from the film, TV, advertising, and venture capital industries. Stephanie also provides tips to help creative professionals learn to pitch more successfully.[1]

Media Appearances[edit]

She has been featured on the Today Show on NBC,[11] The Early Show on CBS,[12] National Public Radio,[13] Expert Access Radio,[14] and in the Los Angeles Times,[15] Variety,[16] The Hollywood Reporter,[1][17] Inc. (magazine),[18] The Atlantic,[19] Speaker,[20] and Script magazines.[5][21]


  1. ^ a b c d "Former MGM Exec Stephanie Palmer Launches "Good in a Room" Blog". Studio System News. Retrieved 24 February 2013. 
  2. ^ a b c "About Stephanie Palmer". Retrieved 24 February 2013. 
  3. ^ Leeder, Chris. "Stephanie Palmer & Sheila Hanahan Taylor". Done Deal Pro. Retrieved 24 February 2013. 
  4. ^ "A Top Hollywood Exec's Advice". Retrieved 24 February 2013. 
  5. ^ a b c Jones, Gray. "TV Writer Podcast 065 – Stephanie Palmer (Good in a Room)". Script Mag. Retrieved 24 February 2013. 
  6. ^ a b "Authors at Google: Stephanie Palmer, "Good in a Room"". At Google Talks. Retrieved 24 February 2013. 
  7. ^ a b Botto, Richard. "How To Pitch Like A Pro (And Avoid Sounding Like A Rookie)". Stage 32. Retrieved 24 February 2013. 
  8. ^ Palmer, Stephanie. "The Writer In The Middle: How To Avoid Being Seen As A Rookie And Break Into The Ranks Of The Pros". Retrieved 24 February 2013. 
  9. ^ "Pitching Essentials Online Class". Retrieved 24 February 2013. 
  10. ^ Palmer, Stephanie (2008). Good in a Room. New York: Double Day Business. ISBN 0-385-52043-3. 
  11. ^ "How To Get What You Want". Retrieved 24 February 2013. 
  12. ^ "How To Be "Good In A Room"". Retrieved 24 February 2013. 
  13. ^ Brodesser-Akner, Claude. "Never Coming to a Theater Near You; Good in a Room". NPR. Retrieved 24 February 2013. 
  14. ^ Eldridge, Maygan. "Expert Access Radio Interview With Stephanie Palmer". Retrieved 24 February 2013. 
  15. ^ Gornstein, Leslie (2 October 2005). "That Pefect Pitch" (PDF). LA Times. Retrieved 24 February 2013. 
  16. ^ Sneider, Jeff (4 November 2006). "Bizzers give film students pitch pointers". Variety. Retrieved 24 February 2013. 
  17. ^ Roxborough, Scott (6 November 2011). "AFM insiders offer Attendees Insights on the Art of the Pitch" (PDF). The Hollywood Reporter. pp. 2, 6. Retrieved 24 February 2013. 
  18. ^ Lagorio, Christine (24 May 2010). "How to Master Your Elevator Pitch". Inc. Magazine. Retrieved 24 February 2013. 
  19. ^ Williams, Luke (13 September 2011). "Designing the Perfect Elevator Pitch: Finding the Turning Point". The Atlantic Magazine. Retrieved 24 February 2013. 
  20. ^ Palmer, Stephanie (May 2008). "The Myth of the Elevator Pitch". Speaker Magazine. Retrieved 24 February 2013. 
  21. ^ Eckerling, Debra (May–June 2006). "When Hollywood Calls" (PDF). Script Magazine. p. 60. Retrieved 24 February 2013. 

External links[edit]