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Sun Broadcast Group

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Sun Broadcast Group
Company typePrivate
IndustryRadio broadcasting
Founded2008 (2008)
Headquarters
Key people
Jason Bailey (CEO)
WebsiteOfficial Website

The Sun Broadcast Group is an American radio network headquartered in Boca Raton, Florida and New York City.[1] The network covers over 5,500 affiliates and serves around 140 million monthly listeners in both English and Spanish as of 2014.[2] In 2014 and 2015, it was listed on the Inc. 5000 list as one of the fastest growing companies in America and the single fastest growing company in the broadcast radio industry.[3] Programs broadcast on the network include The Marilu Henner Show,[4] The House of Hair with Dee Snider,[5] The Hit List with Fitz,[6] the NCAA College Football Game of the Week,[7] and Yahoo! Deportes, among others.[8] Sun is also a founding member of the Shazam for Radio interactive radio platform.[9]

History

2008–2012: Early years as Sun Radio Network

The Sun Broadcast Group was founded as the Sun Radio Network in Boca Raton, Florida in November 2008 by CEO Jason Bailey.[10][11][12] It was designed as a nationwide programmer and syndicator of its own content while also providing programming support and sales representation to other radio networks and syndicators in the United States.[12] In its early days, the network primarily sought small, local advertisers to fund its operation on a comparatively small network. Content produced by Sun included short product placement ads designed to fit within programs on their network. Over time, the company attracted national businesses who would use the network for advertising.[10][13][14] By 2011, Sun's network had expanded to 3,000 radio stations covering 99% of the US population.[13] It also officially changed its name to the Sun Broadcast Group in 2011.[10][12]

2013–2015: Rapid expansion and Shazam for Radio

In 2013, the Sun Broadcast Group added The Marilu Henner Show to its syndication lineup. The show launched on September 9, 2013 and was said to be a non-political and non-confrontational alternative to typical talk radio offerings.[4] Also in 2013, Sun began a national sales representation agreement for Ricardo Sanchez's El Mandril Morning Show, the number one Spanish language morning radio program in Los Angeles.[15] In 2014, the company expanded its Sun Latino network—a Spanish-only, nationwide radio network—adding Yahoo! Deportes[8] and ad and affiliate support from Envision Networks.[16] By the end of 2014, the Sun Latino network had around 35 million monthly listeners.[2]

In October 2014, Sun announced a partnership with music detection service, Shazam, to create an interactive radio platform called Shazam for Radio. The platform would effectively allow listeners to use the Shazam app to find information about the current radio personality, social media campaigns and promotions, and music details all during the live broadcast.[9] Shazam for Radio would later expand by adding The Weather Channel (allowing listeners to get hyper-local, "Shazamable" weather reports from the radio to their phones)[17] and Hubbard Radio in 2015.[18] By the end of 2014, Sun had around 142 million monthly listeners on 5,500 general affiliate stations across the United States.[2] The company's revenue also jumped by 520% earning them a spot on the Inc. 5000 list as one of America's fastest growing companies.[1]

2015–present: Continued growth and beyond

In early 2015, Sun teamed with VH1 to create the VH1 Radio Network. Sun primarily handles advertising and affiliate sales for the VH1-run network.[19] Later that year, Sun added The Hit List with Fitz to its Shazam for Radio platform, which was the first interactive country music countdown and allowed listeners to discover content and interact with the show in real time.[6]

In August 2015, Sun again made the Inc. 5000 list as one of America's fastest growing companies with revenue increasing by 629%.[20] Additionally, Sun was named the fastest growing business in the broadcast radio industry and the 11th fastest growing company in all of media in 2015.[3] Sun Latino was also named the largest independent Spanish-language radio network in the United States.[21] In December 2015, Sun CEO, Jason Bailey, was named an Honorary Trustee by the Alliance for Women in Media.[22]

In January 2016, Sun acquired the syndication rights to The House of Hair with Dee Snider.[5] Sun also partnered with Radio Express in February 2016 in an ad sales and affiliate agreement that brought 10 new programs (including La Piedra, La Mex-Cha, and Jacapps) to the network.[21]

Programming and services

Sun Broadcast Group

Sun Latino

  • The Andres Gutierrez Show
  • El Show de Tomas Rubio
  • El Morro y Mostro
  • Creative Hispanic
  • Promosuite Latino Network
  • Yahoo! Deportes[21]

References

  1. ^ a b "Sun Broadcast Group Named One Of The Fastest Growing Companies In America". All Access Music Group. 20 August 2014. Retrieved 8 March 2016.
  2. ^ a b c "Sun Broadcast Group Celebrates Six Years With Major Milestone". All Access Music Group. 19 November 2014. Retrieved 8 March 2016.
  3. ^ a b "Sun Broadcast Group Makes INC. List". Inside Radio. 13 August 2015. Retrieved 8 March 2016.
  4. ^ a b c Marcucci, Carl (5 September 2013). "The Marilu Henner Show joins Sun Broadcast Group". Radio & Television Business Report. Retrieved 8 March 2016. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b c "Sun Acquires 'House Of Hair.'". Inside Radio. 12 January 2016. Retrieved 8 March 2016.
  6. ^ a b c "Shazam For Radio Strikes 'The Hit List With Fitz'". All Access Music Group. 14 May 2015. Retrieved 8 March 2016.
  7. ^ a b "Sun Broadcast Group - We Rise Together!". Inside Radio. 24 November 2015. Retrieved 8 March 2016.
  8. ^ a b "Sports Marketing Bits: FDP, NBCUniverso. Sun Broadcast Group-Yahoo Deportes, LAFC replaces Chivas". Portada Online. 5 November 2014. Retrieved 8 March 2016.
  9. ^ a b c Lopez, Napier (9 October 2014). "Shazam makes a big move into interactive radio content". The Next Web. Retrieved 8 March 2016.
  10. ^ a b c Kent, Cindy (2 September 2011). "Small business profile: Entrepreneur dials into radio's evolving platform". Sun-Sentinel. Retrieved 8 March 2016.
  11. ^ "It's Lucky 7 For Sun Broadcast Group". All Access Music Group. 17 November 2015. Retrieved 8 March 2016.
  12. ^ a b c "Sun Radio Network, Home of Payne Nation, Chooses Clear Channel Satellite to Provide Satellite Space Segment". Business Wire. 5 January 2012. Retrieved 8 March 2016.
  13. ^ a b Heizer, Pedro (1 August 2011). "Sun Radio CEO, Jason Bailey is Single-Handedly Putting Radio Back on the Map". The Boca Raton Tribune. Retrieved 8 March 2016.
  14. ^ "Jason Bailey". All Access Music Group. 13 September 2011. Retrieved 8 March 2016.
  15. ^ "Sun Broadcast Group to Represent El Mandril Morning Show". All Access Music Group. 13 March 2013. Retrieved 8 March 2016.
  16. ^ "Envision Networks Taps Sun Broadcast Group's 'Sun Latino' For Hispanic Ad Representation". All Access Music Group. 26 March 2014. Retrieved 8 March 2016.
  17. ^ a b "Sun Teams Up With The Weather Channel". Inside Radio. 7 October 2015. Retrieved 8 March 2016.
  18. ^ "Sun Broadcast Group Signs Hubbard Radio To Shazam For Radio". All Access Music Group. 5 August 2015. Retrieved 8 March 2016.
  19. ^ "Sun Broadcast Group, VH1 to launch VH1 Radio Network". Radio & Television Business Report. 5 February 2015. Retrieved 8 March 2016. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ Stimson, Leslie (14 August 2015). "Sun Revenues Earn "Fastest" Label". Radio & Television Business Report. Retrieved 8 March 2016. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ a b c "Radio Express Partners With Sun Broadcast Group For Ad Sales, Affiliate Relations". All Access Music Group. 4 February 2016. Retrieved 8 March 2016.
  22. ^ "Sun Broadcast Group's Jason Bailey Named Honorary Trustee Of Alliance For Women In Media". All Access Music Group. 3 December 2015. Retrieved 8 March 2016.
  23. ^ "Sun Broadcast Group Offers NYE Edition Of 'The Country Club With Dee Jay Silver'". New Music Radio Network. 2 December 2015. Retrieved 8 March 2016.
  24. ^ "Sun Broadcast Group Holds Upfront Presentation". All Access Music Group. 23 November 2015. Retrieved 8 March 2016.
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