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TP-Link

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TP-LINK Technologies Co., Ltd.
Native name
普联技术有限公司
Company typePrivate
IndustryNetworking equipment
Founded1996; 28 years ago (1996)
FounderZhào Jiànjūn
Zhào Jiāxīng
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
ProductsHubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras
Revenue$1.9 Billion (2013)[1]
Number of employees
21,849 Worldwide (Dec 2013)
Websitewww.tp-link.com

TP-Link (Chinese: 普联技术, stylized as tp-link), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong.

History

TP-LINK Global Headquarters in Shenzhen, China

TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company's name.[2]

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[3]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[4][5]

Product ranges

TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router

TP-Link products include wireless routers, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters and power banks. TP-Link also manufactured the OnHub router for Google.[4]

Manufacturing

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[6]

References

  1. ^ "About TP-LINK - Welcome to TP-LINK". Tp-link.com. Retrieved 7 March 2014.
  2. ^ "Network-gear firm TP-Link thinks big in US market|Across Americas|chinadaily.com.cn". Usa.chinadaily.com.cn. 5 April 2013. Retrieved 7 March 2014.
  3. ^ Richard Xu (15 September 2013). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 7 March 2014.
  4. ^ a b "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  5. ^ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  6. ^ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 7 March 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
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