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TP-LINK Technologies Co., Ltd.
Native name
IndustryNetworking equipment
Founded1996; 22 years ago (1996)
Area served
Key people
Jeffrey Chao (Chairman)
ProductsEthernet hubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras
Number of employees
21,849 (Dec 2013)

TP-Link (simplified Chinese: 普联技术; traditional Chinese: 普聯技術; pinyin: pǔ lián jì shù, stylized as tp-link), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong, China.


TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company name.[1]

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[2]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[3][4]

Product ranges[edit]

TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router

TP-Link products include wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters, power banks, and SMART home technology devices. TP-Link also manufactured the OnHub router for Google.[3] In 2016 the company launched the new brand Neffos for smart phones.[5] TP-Link manufactures smart home devices under their Kasa product line.[6]

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.


TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[7]


Computerworld reported in January 2015 that ZynOS, a firmware used by some routers (ZTE, TP-Link, D-Link and others), is vulnerable to DNS hijacking by an unauthenticated remote attacker, specifically when remote management is enabled.[8]


  1. ^ "Network-gear firm TP-Link thinks big in US market|Across Americas|". 2013-04-05. Retrieved 2014-03-07.
  2. ^ Richard Xu (2013-09-15). "Richard Xu, Vice President - TP-Link". Retrieved 2014-03-07.
  3. ^ a b "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  4. ^ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  5. ^ "NEFFOS PHONES". Gadgets 360.
  6. ^ "Smart Home | TP-Link". Retrieved 2017-09-16.
  7. ^ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 2014-03-07.
  8. ^ Constantin, Lucian (2015-01-27). "DNS hijacking flaw affects D-Link DSL router, possibly other devices". Computerworld. Retrieved 2018-03-24.

External links[edit]