TP-Link

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TP-Link
Native name
普联技术有限公司
Company typePrivate
IndustryNetwork Communication, Consumer Electronics, Video Surveillance
Founded1996; 28 years ago (1996)
FounderJeffrey Chao (趙建軍)
Headquarters,
Area served
Worldwide
ProductsWi-Fi and Mesh devices, Wi-Fi Extenders, Mobile Wi-Fi, DSL/Cable Gateways, Switches, Wireless Access Points, Controllers, Security Cameras, Video Recorders, Smart home devices, Home Robots, Software Services.
Brands
Number of employees
13,000
Websitewww.tp-link.com

TP-Link is a Chinese[3] provider of equipment and solutions specializing in network communication, consumer electronics, and video surveillance.[4]

History[edit]

Original TP-Link logo from 1996 to 2016.

TP-Link was founded in 1996 by two brothers, Zhao Jianjun (赵建军 Zhào Jiànjūn) and Zhao Jiaxing (赵佳兴 Zhào Jiāxīng), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link" invented by Alexander Graham Bell, a kind of cabling that reduces electromagnetic interference, hence the "TP" in the company name.[3]

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000-square-meter headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-Link USA was established in 2008.[5]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[6][7]

Product ranges[edit]

TP-Link products include high speed cable modems, wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, power-line adapters, print servers, media converters, wireless adapters, power banks, USB hubs, smart home devices, smartphones, and home robots. TP-Link also manufactured the OnHub router for Google.[6] TP-Link manufactures smart home devices under their Kasa Smart and Tapo product lines.[8][9]

TP-Link AXE7800 Tri-Band Wi-Fi 6E router
TP-Link Archer GE800 Wi-Fi 7 Gaming Router
Industry's First Motor Router
Omada Business Wi-Fi Solution
A TP-Link Archer A6 router's front side.
A TP-Link Archer A6 router's back side.

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers.

Brands[edit]

Deco[edit]

Deco is TP-Link sub-brand, focusing on whole-home mesh-network products. The first of this category was the TP-Link M5, followed up by the M9 Plus which had backhaul compatibility improving on the usable bandwidth in certain cases compared to the M5. At the same time, TP-Link also introduced the Deco P7 which was a power-line connected mesh-network system meaning nodes communicate through the electrical wiring of the domicile compared to the wireless transmissions of the other Deco products.

Deco provides solutions for a wide range of scenarios, covering all generations of Wi-Fi and varying installation methods. Technologies, such as 5G/4G, IP65, and PoE, have been integrated into the Deco line.[10]

In November 2022, Deco revealed the world’s first complete lineup of Wi-Fi 7 devices for home networks, including the Deco BE95 system, reportedly featuring a quad-band architecture and supporting the 6 GHz wireless band and 10 Gbps wired connectivity.[11]

Tapo[edit]

On September 30, 2019, TP-Link launched Tapo with one of its initial offerings being the mini smart Wi-Fi Plug—Tapo P100. The smart plug works over a 2.4 GHz wireless connection and integrates with Amazon Alexa and the Google Assistant.[12] Other offerings from Tapo include a line of home security Wi-Fi cameras [13] and a line of smart lighting appliances.[14]

In late 2022, Tapo releases its Tapo C225[15] security wi-fi camera which has a 2K QHD (2560 × 1440 px) image sensor. This is an improvement from its earlier Tapo C210 (3MP) and Tapo C200 (1080p Full HD) models because these three models all have the same view range with night vision. The Tapo C225 AI functionality is due to additional input trigger for activity notifications.

HomeShield[edit]

TP-Link's network protection software, packaged with Norton, offers security and parental control services integrated into its Wi-Fi hardware. The service is available in two tiers: a basic version with features like IoT Device Identification and Network Security Scan and a Pro version with advanced options like Malicious Content Filtering and DDoS Protection. Integrated into TP-Link's latest Wi-Fi hardware, HomeShield also introduced a new customizable Quality of Service (QoS) for application-based bandwidth prioritization.[16]

In 2022, TP-Link announced the launch of the KidShield app, which would integrate geo-fencing and real-time location services to aid families in monitoring their children’s devices and movement.[17]

Neffos[edit]

In 2016 the company launched a smartphone brand, Neffos.[18][19]

Manufacturing[edit]

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[20]

Participations in Organizations and Initiatives[edit]

TP-Link participates in industry organizations such as the Wi-Fi Alliance, the CSA, and the Bluetooth SIG.[citation needed]

References[edit]

  1. ^ "TP Link Headquarters". Retrieved 31 January 2024.
  2. ^ a b "Network-gear firm TP-Link thinks big in US market". 5 April 2013. Retrieved 31 December 2023.
  3. ^ "About Us / Imprint".
  4. ^ Richard Xu (15 September 2013). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 7 March 2014.
  5. ^ a b "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  6. ^ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  7. ^ "Smart Home | TP-Link". www.tp-link.com. Retrieved 16 September 2017.
  8. ^ "Welcome to Tapo". www.tapo.com. Retrieved 29 November 2019.
  9. ^ "Deco Whole Home Mesh Introduction".
  10. ^ "CES 2023 TP-Link Exhibits Complete WiFi 7 Networking Solution for Homes, Enterprises, and ISPs". 6 January 2023.
  11. ^ "Tapo Smartens Up Home Appliances". Tapo. 30 September 2019. Retrieved 29 November 2019.
  12. ^ "Tapo C200 Pan/Tilt Home Security Wi-Fi Camera Announcement". Tapo. 30 September 2019. Retrieved 29 November 2019.
  13. ^ "Tapo Smart Wi-Fi Light Bulb L510". Tapo. 25 November 2019. Retrieved 29 November 2019.
  14. ^ "Tapo C225".
  15. ^ "TP-Link HomeShield Introduction".
  16. ^ "TP-Link KidShield Guide".
  17. ^ "NEFFOS PHONES". Gadgets 360.
  18. ^ "Welcome to Neffos". www.neffos.com.
  19. ^ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 7 March 2014.

External links[edit]