TP-Link

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TP-LINK Technologies Co., Ltd.
Native name
普联技术有限公司
Privately Held
Industry Computer networking
Founded 1996; 20 years ago (1996)
Founder Zhao Jianjun and Zhao Jiaxing
Headquarters Shenzhen, Guangdong, China
Area served
Worldwide
Products Computer networking devices
Revenue $1.9 Billion (2013) [1]
Number of employees
21,849 Worldwide (as of Dec,2013)
Website TP-LINK

TP-LINK Technologies Co., Ltd. (Chinese: 普联技术), stylized, trademarked and marketed as TP-LINK, is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong province, China. TP-LINK is the largest Small Office and Home Office (SOHO) networking market share holder in China.[2][3] TP-LINK was the leader in global shipments of wireless LAN products as of the first quarter of 2013.[2]

History[edit]

TP-LINK Global Headquarters in Shenzhen, China
TP-LINK Canada

TP-LINK was founded in 1996 by two brothers, Zhao Jianjun (Cliff Chao) and Zhao Jiaxing (Jeffrey Chao), with a network card they had developed. The company name was based on the concept of “twisted pair link”, a kind of electromagnetic cabling.[4]

TP-LINK sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers (“DMRs”), value-added resellers (“VARs”) and broadband service providers. Its main competition includes companies such as NETGEAR, Buffalo, Belkin, Linksys, D-Link and Asus.

TP-LINK began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen’s Hi-Tech Industry Park. TP-LINK USA was established in 2008.[5][6]

Since entering the international market in 2005, TP-Link products have been deployed in over 120 countries. In the first quarter of 2013, TP-Link was the largest market share holder in the world for WLAN equipment with a 42.2% global market share.[2]

Product ranges[edit]

TP-LINK products include Wireless Routers, ADSL, Range Extenders, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters Wi-Fi Adapters and Power banks.

Wireless Routers
TP-LINK markets a range of wireless networking products, including the Archer line of dual-band wireless routers using the new “802.11ac” wireless standard, along with other dual-band wireless routers using the 802.11n wireless standard. High-end products use the latest technologies, such as MU-MIMO and Beamforming.
Range Extenders
TP-LINK Wi-Fi Range Extenders are under the repeater mode to work with Wireless router and Access point and help eliminate ‘dead zones’ by boosting wireless networks in home and office.
Powerline Adapters
TP-LINK sells a range of adapters and starter kits using the HomePlug Powerline Alliance networking standard. The latest models support speeds of up to 1200Mbps.
Wi-Fi Adapters
TP-LINK markets a range of Adapters, including the Archer line of dual-band wireless adapters to match the dual-band routers both using the new “802.11ac” wireless standard.
Switches
TP-LINK provides a variety of switches for business networking solutions. The products are Unmanaged Switches, Easy Smart Switches, Smart Switches, Jetstream L2 Managed Switches, and Jetstream L2+/ L3 Managed Switches.[7]
Portable routers
TP-LINK’s line of portable “travel” routers are smaller in size than typical home devices, targeting business travellers or families that travel and need to share one Internet connection in a hotel for multiple devices.[8]
3G/4G routers
3G/4G routers, also called MIFI, share Internet connections deriving from modems accessing various wireless broadband technology standards such as LTE, HSPA+/HSUPA/HSDPA, UMTS, and EVDO.
Routers
TP-LINK markets VPN routers under the “SafeStream” brand[9] along with load balance broadband routers with functions including IPsec/PPTP/L2TP VPN, Load Balance, Access Control, IM/P2P Blocking, DoS Defense, Bandwidth Control, Session Limit and PPPoE Server, which meet the needs of small and medium enterprises, hotels and communities with large volumes of users demanding a network with security.

Product gallery[edit]

Manufacturing[edit]

TP-LINK is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to “ODMs” (original design manufacturers). TP-LINK's quality control is unprecedented. Before a new product is shipped, it gets tested in 7,000 unique scenarios, and it only takes one failed test to start the entire process all over again.[10] The company claims this control over components and the supply chain is a key competitive differentiator.[11]

Awards[edit]

Industrial Design
TP-LINK achieves a great success in Independent Design field and wins all the top three Awards of industrial designIF award(Germany), Red Dot award(Germany) and IDEA Awards (United States).
Product Innovation
TP-LINK’s networking products win more than 300 awards worldwide from over 100 digital medias.

Awards gallery[edit]

References[edit]

  1. ^ "About TP-LINK - Welcome to TP-LINK". Tp-link.com. Retrieved 2014-03-07. 
  2. ^ a b c "TP-LINK Continues To Dominate WLAN Market Share". Mobilitytechzone.com. 2013-08-09. Retrieved 2014-03-07.  Cite error: Invalid <ref> tag; name "mobilitytechzone1" defined multiple times with different content (see the help page).
  3. ^ TP-LINK ranked 32nd on an annual ranking by Computer Partner magazine of the top 100 IT suppliers in China, and No.1 in SOHO networking companies.
  4. ^ "Network-gear firm TP-Link thinks big in US market|Across Americas|chinadaily.com.cn". Usa.chinadaily.com.cn. 2013-04-05. Retrieved 2014-03-07. 
  5. ^ Richard Xu (2013-09-15). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 2014-03-07. 
  6. ^ "About TP-LINK - Welcome to TP-LINK". Tp-link.us. Retrieved 2014-03-07. 
  7. ^ [1], TP-LINK Switch Line.
  8. ^ [2], Five Best Travel Routers.
  9. ^ [3], TP-LINK SafeStream VPN router.
  10. ^ [4], TP-LINK leads Consumer Worldwide WLAN Shipments in Q2 2014.
  11. ^ "Networking News". CRN. Retrieved 2014-03-07. 

External links[edit]