Talk:Brand

From Wikipedia, the free encyclopedia
Jump to: navigation, search
          This article is of interest to the following WikiProjects:
WikiProject Brands (Rated C-class, Top-importance)
WikiProject icon This article is within the scope of WikiProject Brands, a collaborative effort to improve the coverage of Brands on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
C-Class article C  This article has been rated as C-Class on the project's quality scale.
 Top  This article has been rated as Top-importance on the project's importance scale.
 
WikiProject Business (Rated C-class, Top-importance)
WikiProject icon This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
C-Class article C  This article has been rated as C-Class on the project's quality scale.
 Top  This article has been rated as Top-importance on the project's importance scale.
 
WikiProject Marketing & Advertising (Rated C-class, Top-importance)
WikiProject icon This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
C-Class article C  This article has been rated as C-Class on the quality scale.
 Top  This article has been rated as Top-importance on the importance scale.
 
WikiProject Retailing (Rated C-class, Top-importance)
WikiProject icon This article is within the scope of WikiProject Retailing, a collaborative effort to improve the coverage of retailing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
C-Class article C  This article has been rated as C-Class on the quality scale.
 Top  This article has been rated as Top-importance on the importance scale.
 

Introduction's focus on accounting practices is questionable.[edit]

Of the introduction's 260 words, 100 are currently devoted to brand valuation (which already has its own page), concluding with "the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value."

This inclusion seems rather arbitrary. One could instead represent graphic design, differentiating identity and logo from "brand" (a common mistake), social media branding -- you name it. Should valuation be moved further down, and/or use the link to the brand valuation page instead of overdescribing the process on the Brand page?

MandyCatalano (talk) 20:10, 16 February 2014 (UTC)

"Brand identity" section wanders into how-to territory; also merge "brand identity" with "visual brand identity"?[edit]

The second paragraph does not contain any specific references/citations. It also sounds like a marketing client pitch or advice for marketing and branding professionals. "Typically" and "should be" seem out of place in an encyclopedia.

Also, the page doesn't reflect the hierarchical organization of terms. "Visual brand identity" is a component of "brand identity" and should fall somewhere under the heading "brand identity." Editorial identity and nomenclature should also be represented in the same area.

MandyCatalano (talk) 06:41, 17 February 2014 (UTC)

Yes you are correct. This article needs some WP:BOLD editing. Please feel free to make changes. Bhny (talk) 14:45, 17 February 2014 (UTC)

Crowd Sourcing Branding[edit]

I removed this sentence, as the argument is problematic and would need further elaboration: "This type of method minimizes the risk of brand failure, since the people that might reject the brand in the traditional method are the ones who are participating in the branding process."

Reasoning: In theory, this argument might be true, the problem is that usually crowd sourcing branding is crowd sourced to (semi-professional) designers on crowd sourcing platforms, which are not necessarily part of the target group. Even if customers are asked to be a part for the branding team they might have very different views on the product or lack the understanding of all implications. So it is desirable to involve customers or even better learn about their needs through observation etc, but sourcing the branding itself to the crowd is not necessarily a better approach than the traditional approach done right. — Preceding unsigned comment added by 87.139.37.134 (talk) 11:32, 27 February 2014 (UTC)

Error in Brand Name diagram[edit]

The diagram Relationship between trade marks and brand in the Brand Name section has the Holds arrowhead at the wrong end of the line. I'm afraid I don't know (yet) how to change diagrams. DavidCh0 (talk) 12:35, 18 March 2014 (UTC)

Hello DavidCh0, thank you for your comment! The diagram is correced now. --LepoRello (talk) 07:24, 23 March 2014 (UTC)

External links modified[edit]

Hello fellow Wikipedians,

I have just added archive links to one external link on Brand. Please take a moment to review my edit. If necessary, add {{cbignore}} after the link to keep me from modifying it. Alternatively, you can add {{nobots|deny=InternetArchiveBot}} to keep me off the page altogether. I made the following changes:

When you have finished reviewing my changes, please set the checked parameter below to true to let others know.

Question? Archived sources still need to be checked

Cheers. —cyberbot IITalk to my owner:Online 17:56, 3 September 2015 (UTC)

Assessment comment[edit]

The comment(s) below were originally left at Talk:Brand/Comments, and are posted here for posterity. Following several discussions in past years, these subpages are now deprecated. The comments may be irrelevant or outdated; if so, please feel free to remove this section.

Citation 2a - missing page number "cultural accessories and personal philosophies" can be found on p.37 (of 'No Logo')

Last edited at 07:54, 26 September 2009 (UTC). Substituted at 10:12, 29 April 2016 (UTC)