Talk:Dove (Unilever brand)/Archives/2012

Comment

This article seems to end as an advert for the product. Should someone clean this up?Gavin

"use models who are old, ugly or overweight"

GIVE ME A BREAK. they advertise using beautiful girls and women who happen to not have the luxury of a personal trainer, personal chef, stylist, botox-er, etc. the comment is in complete dissonance with dove's campaign for real beauty. —Preceding unsigned comment added by 216.93.226.98 (talk • contribs)

That last paragraph had to go, unilever can post it in www.marketingpedia.com —Preceding unsigned comment added by Will83 (talk • contribs)

2006 "Real Beauty" ad campaign

• Self esteem
• Distorted image of beauty

Well-targeted ads, possibly usable for article expansion (since it's still a stub and all)? ~Kylu (u|t) 05:18, 19 October 2006 (UTC)

I read somewhere that Dove is part of the same company as Axe- the spray that will make tiny half naked models jump you- so their campaign for Real Beauty is clearly based on a monetary agenda rather than actual social change. Has anyone else heard or seen this? —Preceding unsigned comment added by 99.246.50.233 (talk) 19:47, 26 May 2008 (UTC)

Your point? What does Axe have to do with Dove? 66.65.9.74 (talk) 04:13, 28 October 2009 (UTC)

Axe is related to Dove, they are owned by the same company, Unilever. I agree with the momentary agenda, Unilever created a campagin promoting healthy self esteem, but then turns it around with Axe, and their degrading commercials. Why? So they can reach every demographic, so they can get every last penny. —Preceding unsigned comment added by 99.237.133.56 (talk) 04:48, 18 February 2010 (UTC)

Broken article

Bold claims without proper citation, and it's written like a blog. Also, I don't see how a blogger's(Jason Kottke) opinion is notable. Finally, sign your comments. --154.5.63.254 (talk) 07:57, 12 April 2008 (UTC)

WikiProject Food and drink Tagging

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Microsoft

Somehow, Dove is affiliated with Microsoft. Per [1]. Ellomate (talk) 09:17, 13 October 2008 (UTC)

• Depends what you call an affiliation. To be specific, it's clear to me that Dove is a client of Microsoft Advertising International.
  --Jerzy•t 19:43, 23 March 2009 (UTC)
  

Soap

"Dove Soap" is not a proper name, bcz they avoid implying it's soap, and contrast "Dove" with "soap", & IIRC have done so as long as the brand has existed. I took the word "soap" out of the heading (rather than just downcasing it) bcz there's no need, within the accompanying article, to distinguish their skin-cleansing products (yes, bar soaps and liquid or cream soaps, as far as i can tell) from the other senses of "Dove". But i added more wording that suggests the "Dove vs. soap" distinction is pretty much their advertising strategy rather than the clearest difference between them and other soaps.
--Jerzy•t 19:43, 23 March 2009 (UTC)

Dove (brand)?

That title supposed to distinguish the soap and body-wash brand from the Dove confectionary line that includes Dove (chocolate) & Dove Bar, but is it effective at that. I guess the soap is called "Dove cleansing bar" rather than "Dove bar", but the confectionaries seem to me to constitute a brand. If there has been objection to Dove (soap) (a redirect presently to Dove (brand)), how about Dove (toiletries)?
--Jerzy•t 19:43, 23 March 2009 (UTC)

I replaced the current hatnote pointing to Dove (disambiguation) with a simpler "Not to be confused with Dove (chocolate)." Linking to the full disambiguation page is unnecessary, because a reader looking for the bird or the tree would have a hard time winding up at Dove (brand) unintentionally (WP:NAMB gives a good example of a similarly inappropriate hatnote). Distinguishing between this Dove (brand) and Dove (chocolate) is necessary, however, because readers who have been exposed to both might naturally ask themselves if the two brands — both with a logotype featuring the word "Dove" in italics — are, in fact, one and the same. They are not, but that is the question we should focus on; and not on birds, trees, or other such things.

Counfounding this issue is the Dove Bar, an ice cream brand, which actually refers to two seperate ice cream bars: the historic ice cream bar introduced in 1956 (likely notable for giving its name to Dove (chocolate) after being purchased by Mars, Incorporated), and a contemporary line of ice cream bars introduced by Mars (no more notable than any other ice cream, despite being quite tasty). Assuming our coverage is geared toward readers interested only in the former – and since Dove (chocolate) already does a good job explaining its frozen origins – no further distinction between our Dove (brand) and the ice cream is necessary if our page simply adopts a less generic descriptor.

Thus, I have moved this page to Jerzy's suggested Dove (toiletries), which elegantly resolves complaints raised over earlier renaming attemps. To avoid double redirects, I have also pointed Dove Soap, Dove (soap), Dove (shampoo), and Dove (personal care product brand) to the new page. Please direct any pages I may have missed to their new home.

As for what to do about the remaining Dove (brand) page, I suggest we delete it. After all, Rubinstein (pianist) points nowhere despite the existence of Anton Rubinstein and Arthur Rubinstein. More clutter makes for more confusion.

Curiously, the owner of the Dove (toiletries) brand Unilever also owns Magnum which produces, guess what?, ice cream bars! —Cheng ✍ 11:12, 20 February 2011 (UTC)

Marketing campaign

Hmm. To me the end of this chapter makes a pretty strong statement. Guess the writer wanted to drive his/her own agenda. Should we tone it down a bit?

Agree. They really seem to be making an argument that Unilever has to have a consistent moral message across its brands. 66.65.9.74 (talk) 04:11, 28 October 2009 (UTC)

2010 John Ishak Marketing Campaign (Vandalism?)

I found this in the "marketing campaigns" section of the article.

In 2010, Dove launched its "John Ishak" campaign. It consisted of a television advertisement which claims, "If you use Dove sensitive skin unscented moisture, you'll have skin as soft as John Ishaks'".

It sounds ridiculous, like vandalism. If no one is able to find a source for this, then it should be removed. XP1 (talk) 23:34, 26 October 2010 (UTC)

Ok, this user seems to be adding random references to "John Ishaks" across several other Wikipedia articles. It definitely is vandalism, which I have now removed from this Dove (brand) page.

123.243.137.99 (talk · contribs · deleted contribs · filter log · WHOIS · RDNS · RBLs · http · block user · block log)

XP1 (talk) 02:39, 27 October 2010 (UTC)