Magnum (ice cream)

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Streets Magnum Classic

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


The ice cream today known as Magnum was developed in Belgium at the Ola laboratory (Baasrode) in cooperation with the Belgian chocolate producer Callebaut and launched in Germany in January 1989 as an upmarket ice cream for the existing Nogger brand. It was originally manufactured by Frisko in Denmark.[1] The original Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate which could stand the temperature of −40 degrees Celsius, an ad hoc chocolate had to be developed.[2] The original Magnum had a weight of 86 grams and a volume of 120 mL)[citation needed].

The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002.[3][4]


A Magnum Gold ice cream bar.

Starting in 1992, the company added Magnum Almond, Double Chocolate, and other flavours. In 2002, Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light". Late 2002 saw the launch of Magnum Intense, a chocolate truffle center enveloped in ice cream and covered with chocolate, and the limited edition 7 Deadly Sins series of ice creams, whose flavours were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavour was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.

In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-shirt. The extreme popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarly, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available in Australia today.

In Greece, the Magnum brand name is owned by Nestlé, so the Unilever ice cream uses the name Magic.

In 2008, Magnum brought out new variants in the UK—Mayan Mystica, a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours; and Magnum Minis available in a variety of flavours. Eva Longoria was the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.

In 2009, Magnum Mini Moments were launched. They came in three types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.

In China, the Magnum name is retained; however, there are fewer varieties—as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).

In 2011, Magnum ice cream was launched in the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark.

In 2011, actress Rachel Bilson became the spokesperson for the ice cream brand.

In April 2014, Magnum ice cream was launched in India by Hindustan Unilever.[5]

In 2014, The Philippines opened a "make-your-own" or "do-it-yourself" Magnum dessert bar/cafe called Magnum Manila. First branch at SM Aura's Sky Park, Taguig.


  • 1989: Original Magnum, later rebranded "Magnum Classic"
  • 1992: Almond
  • 1993: Chocolate
  • 1993: White
  • 1994: Cone Classic
  • 1995: Walnut
  • 1996: Nougat
  • 1996: Magnum White Chocolate Coconut
  • 1996: Magnum Meat and Roasted Almonds
  • 1996: Cone Almond
  • 1997: Orange Choc
  • 1998: Ego
  • 1999: Double Caramel
  • 2000: Double Chocolate
  • 2001: Caramel & nuts
  • 2002: Sandwich
  • 2002: Yoghurt Fresh
  • 2002: Seven deadly sins (Lust (vanilla ice cream and strawberry chocolate), Sloth (caramel swirl ice cream and chocolate), Greed (tiramisu, amaretti and chocolate), Gluttony (chocolate ice cream and white chocolate), Jealousy (pistachio ice cream and chocolate), Revenge (raspberry ripple ice cream and chocolate), Vanity (champagne ice cream and white chocolate)
  • 2004: Intense (Stick)
  • 2004: Intense (Cup)
  • 2005: Five Senses (Aroma (vanilla ice cream, chocolate and coffee), Touch (hazelnut ice cream and chocolate), Vision (strawberry ice cream and white chocolate), Sound (coconut ice cream and chocolate), Taste (vanilla and caramel ice cream and chocolate)
  • 2007: Ecuador Dark/Colombia Aroma/Temptation/Java
  • 2007: Mint
  • 2008: Mayan mystica
  • 2009: Moments
  • 2010: Gold
  • 2011: White Chocolate & Nuts
  • 2012: Infinity (Chocolate, Chocolate & Raspberry or Chocolate and Caramel)
  • 2012: Mint
  • 2012: Mochaccino
  • 2013: 5 Kisses (Creme Brulee, Meringue and Red Fruits, Tiramisu, Chocolate Cake, Apple Pie)
  • 2013: Black Espresso, Pink Pomegranate
  • 2014: Silver (Marc de Champagne flavoured)
  • 2015: Pink
  • 2015: Black
  • 2016: Double Peanut Butter

National variants[edit]

Australia Australia
  • Big Choc Bikkie
  • Magnum Gold
  • Magnum Sandwich with Almonds
  • Mini Honeycomb
  • Mini Pure Pleasures
  • Mini White Choc
  • Peppermint
  • Ultra Toffee Nut Crunch
  • Ultra White Berry Bliss
France France
  • Coco-chocolat noir
  • Magnum Gold
India India
  • Magnum Almond
  • Magnum Chocolate Truffle
  • Magnum Classic
  • Magnum Choco Cappuccino
  • Magnum Brownie
Indonesia Indonesia
  • Magnum Almond
  • Magnum Black Espresso
  • Magnum Choco Cappuccino
  • Magnum Chocolate Truffle
  • Magnum Classic
  • Magnum Chocolate Brownie
  • Magnum Chocolate & Strawberry
  • Magnum Golden Hazelnut
  • Magnum Gold
  • Magnum Infinity
  • Magnum Mini
  • Magnum Pink Pomegranate
  • Magnum White Almond
Israel Israel
  • Desire Range
    • Desire - Chocolate Chunks
  • Magnum Almonds
  • Magnum Gold
  • Magnum Ivory Coast
Italy Italy
  • Bomboniera
  • Magnum Gold
  • Magnum Pistachio
  • Temptation (caramel, orange with bon-bons, nougat with bon-bons)
Malaysia Malaysia
  • Magnum Almond
  • Magnum Choco Cappuccino
  • Magnum Chocolate Truffle
  • Magnum Classic
  • Magnum Chocolate Brownie
  • Magnum Chocolate & Strawberry
  • Magnum Golden Hazelnut
  • Magnum Gold
  • Magnum Mini
Mexico Mexico
  • 7 Pecados
  • Almendras
  • Pistache
  • 2006: Deseos
  • 2007: Miztica
Netherlands Netherlands
  • Magnum Gold
Nepal Nepal
  • Magnum Almond
  • Magnum Hazelnut
  • Magnum Chocolate fantasy
  • Magnum Classic
  • Magnum Almond
  • Magnum Classic
  • Magnum Chocolate Truffle
  • Magnum Choco-Cappuccino
  • Magnum Chocolate Brownie
  • Magnum Chocolate & Strawberry
  • Magnum Gold
  • Magnum Honeycomb Crunch
  • Magnum Infinity Chocolate & Caramel
  • Magnum Infinity Chocolate & Raspberry
  • Magnum White Almond
  • Magnum Almond
  • Magnum Classic
  • Magnum Mint
  • Magnum Yoghurt
  • Magnum Mini's
  • Magnum Caramell
  • Magnum Chocolate Brownie
  • Magnum White
  • Magnum Double-Chocholate
  • Magnum Gold
  • Magnum Pink
  • Magnum Dark Espresso
Singapore Singapore
  • Magnum Almond
  • Magnum Classic
  • Magnum Double Caramel
  • Magnum Gold
  • Mini Limoncello
  • Mini Irish Cream
  • Mini Chocolate
  • Mini Strawberry
  • Magnum Almond
  • Magnum Classic
  • Magnum Chocolate Truffle
  • Magnum Choco-Cappuccino
  • Magnum Chocolate Brownie
  • Magnum Chocolate & Strawberry
  • Magnum Gold
Turkey Turkey
  • Beyaz Büyü ("White Magic"; white chocolate and almonds over vanilla cream mixed with chocolate chips)
  • Magnum Gold
  • Strawberry Cheesecake Magnum
  • Super Ego (Dark chocolate and almonds over peanut and vanilla cream)
  • Winner (Candybar-shaped version; milk chocolate with peanuts over vanilla cream and caramel)
Sweden Sweden
  • Magnum Classic
  • Magnum Almond
  • Magnum Pints
  • Magnum 5 Kisses
  • Magnum Hazelnut & Chocolate
  • Magnum Strawberry White
  • Magnum After Dinner
  • Magnum Mini's
  • Magnum Chocolate & Nut


  1. ^ Jones, G. (2005). Renewing Unilever: transformation and tradition. Oxford University Press.
  2. ^ Reinders, P. (1999). Licks, sticks & bricks: a world history of ice cream. Unilever.
  3. ^ Streets Magnum | Official website
  4. ^ "Brands in action". Retrieved 10 August 2015. 
  5. ^ Pinto, Viveat Susan. "HUL launches Magnum ice-cream in two more cities". Retrieved 18 April 2016. 

External links[edit]