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Article Missing Key Point
I still don't know what the Noid is. This article does not describe its function, its motivation, the motivation for avoiding it, or anything at all. If this information has never been known, then that should be in this artice. Promontoriumispromontorium (talk) 06:31, 20 January 2010 (UTC)
My name is Gary Bastien, one of the only two art directors (Tom masters) and the one creative director that worked at group 243 when the noid wS developed in the summer and early fall of 1985. To answer some of the questions above about the Noid. You want to know the noid's purpose? At the time, there was a perception that a delivered pizza will arrive at your door stuck to the lid, cold, late, topping upside down. The idea of the noid is is was that this gnome (yes, originally when we created him, noid was spelled gnoid) was the gremlin that makes delivered pizza s bad, late, stuck to the lid, cold and upside down. The noid had one purpose in life, to wreck delivered pizza. But dominos pizza had a delivery system that knew how to avoid all the noid pizza wrecking tricks. Their quality and planning And drivers were so good, they were the only pizza company in the world who knew how to get the best quality pizza to your door unscathed. So, when you order from dominos pizza, you know how to avoid the noid. How? It's simple, just call dominos pizza. If you call any other competitor other than dominos, the noid will get your pizza and destroy it.
The above is the gist if the marketing plan. The word noid was shortened from our original gnome spelling of gnome to noid., mainly due to copyright reasons. But also noid fit well because for a long time before we at at group 243 ever worked on the noid, franchisees that were really geeked and loved the business were called dominoids. A decision head creative director, writer and producers Ernie perich, matt Thornton and phil kneesi worked out on their own toward the end of our development. The references about the mathmathitical noid and some 1960 use of the word noidin television media had nothing to do with the name noid. (perich, Thornton, masters, kneesi, and I were about 3 when that obscure reference to noid was around and frankly, we never heard if it, not did it come into play. (except for some opportunist who flashed the word on a piece of cardboard tried to claim it's creation to probably weasel some money from domino's pizza. Speaking of credit ONLY Ernie Perich, Gary Bastien, Tom masters, matt Thornton, or Dave larson were assigned in the fall of 1985 to develop and create the character and campaign. Many others at group 243 have on wiki have tried to claim, but fact is, they did not. Group 243 did hire will vinton to animate our commercials., there was a ton of collaboration between us. But fact is dominos pizza hired group 243, and group 243 hired vinton to animate. If anyone person deserves credit for the campaign ever seeing light if day, ernie perich fought relentlessly to have dominos take a chance with such an odd concept. Matt thornton, Gary Bastien and Tom masters did the daily Helmand work to get everything produced from tv, print and radio. Dave Larson, our in house producer was vital as well. Seeing crap stories here like some woman claiming she I vented the noid only not to get paid is horse dung. If you are not one of the five group 243 just mentioned or a Mensheviks the will vinton animation team, shut up, you did not develop and create the noid., these two teams did. — Preceding unsigned comment added by Mannyboles (talk • contribs) 01:37, 1 November 2013 (UTC)
The True History of The Noid
As a former Domino's manager in Columbus Ohio, I do know the true origin of the "Noid". There was a saying among many of us in the early 80's that we were all "noids and droids"...meaning mindless robots going to work every day. The first people who used it were Steve Vesco and Margi Rodock. That saying somehow became the basis for The Noid. And, no, we did not get a cut of the creation cash...
Gary Bastien writes: as noted above, noid primarily came from the word: gnome. That was 99 percent of the name. Having heard franchisees called dominoids, we thought it was a nice fit. But we never heard anything about the above about droits and nods. The main reason noid is not spelled gnoid was fear of a copyright infringement of the word gnome. The noid really was a gnome who's lifes work was to makes delivered pizza late and crappy. Gnomes are fairies and ogers. The noid ruins pizza. — Preceding unsigned comment added by Mannyboles (talk • contribs) 01:54, 1 November 2013 (UTC)
- As a manager and 10 years with dominos in the 70's and 80's in the Columbus area, I say the term was simply used for "die hard dominos employees" and I used it many times myself. These employees not only worked long hours and long weeks together but also partied together many hours during non store hours. These were called dominoids. I admit that the term could have been started by some who came from the Findlay Bowling Green area such as Margi Rodock but I think others could have started it. It could have even been myself but I don't remember. I know that I was part of the trend of using that term as stated. It was soon shortened to just "noid" as in "yeh, he's a noid." When the ad dept began the noid commercials I kind of thought it was silly but we knew it related to the term we made up. Dominos was a small family then and word got around quickly. In my opinion, although the Ann Arbor headquarters circle knew us they were kind of out of touch to our east Columbus dominos cult and took the term backwards and used it as such in their advertising trend. — Preceding unsigned comment added by 18.104.22.168 (talk) 10:07, 27 March 2016 (UTC)
good chunk of "History" redacted
I removed the following from the "History" section as unreferenced (just to be on the safe side, I redacted the names of all persons, they are in the page history):
Group 243 hired Will Vinton Studios to animate the commercials. Group 243 hired voice-over announcer, [person] and [person] as the voice of the Noid. The creative team of [person] (creative director), [person] (art director), [person] (art director)[person] (producer), [person] (producer) and [person] (writer) created the character its relationship to the brand and the television commercials that featured the Noid character that used the slogan "Avoid the Noid," and were the SOLE creative team assigned to the Noid campaign during the genisis of the Noid project. Group 243 was the exclusive agency of record employed by Domino's Pizza. *(As agency of record, Group 243, was the SOLE agency awarded the 55 million dollar Dominos Pizza account. ONLY the staff members above were assigned by Group 243 for the genisis of the project to conceive the Noid, develop the relationship to the brand and generate all of the television commercials. The above creative team each contributed in excess of 3000 hours on the project. Any claims by other individuals or organizations of contributing to the creation of the character and campaign are either false or worked on the campaign after the concept/ genesis phase, at best, represents 3-5 billable or sub-contracted hours, 1-5 years after the 1985 inception of the Noid concept stage of the project.)
All this is probably true, but we need some sort of reference beyond "this is my personal memory" (see thread above), because we need not only to know that it is true, but the reader needs to be able to check -- in some publicly available source -- that it's true.
An editor said "call me for confirmation at xxx-xxx-xxxx", which is a nogo, we don't do that kind of investigative research, and for goodness' sakes do not write down phone numbers or email addresses, we had to oversight that. We need some kind of published source (published on the web is OK, depending on reliability) and until then let's just not say anything. Herostratus (talk) 15:05, 30 May 2017 (UTC)