Talk:Social media marketing

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There is no proper definition for social media marketing. Social media marketing is a very far-reaching concept and it is not completely explained in this article. Reader cannot make out the exact meaning of social media marketing and it can be explained in more depth with more references.AnvayPradhan (talk) 05:02, 10 November 2014 (UTC)


This section has a very small spectrum of information. After reading this article, it is not clear what role does engagement has on social media marketing. This section can be elaborated and many contents can be added for better understanding. They have said about customers being part of marketing department for engagement process which can be explained in a broad manner.Mitalee Patil (talk) 05:03, 10 November 2014 (UTC)

Better content organization with clear supporting ideas needed[edit]

I suggest that the article needs to be organized better with more clear and detailed information of social media marketing strategies, techniques and theoretical models used. The social media platform describes about the medium used by the marketing companies to connect with people. Mobile phones would be a device that uses the social media platforms rather than itself being a platform. The subtopic on Decline in organic reach needs to be challenge rather than a technique used in social media marketing. This article will be better if we can include details on how does it benefit the social media platforms for their business, what do the companies infer from the data gathered , how do they form the business strategies and results with statistical data to compare the social media marketing with other traditional marketing techniques.Grprashanthkumar (talk) 19:51, 10 November 2014 (UTC)

Edit by Information Science Students, University of Pittsburgh[edit]

I believe the page is incomplete and does not touch upon all aspects of social media marketing (SMM). It is rather limited to e word of mouth and examples of how it has been used. Engagement which is an important topic has been only briefly touched upon and the various types/approaches of SMM have not been discussed. I believe their addition will give readers a rather balanced and holistic view of SMM. I found useful information regarding approaches of SMM from a book I had stumbled upon recently, I will add that to the page. Namely, the approaches are categorized into active and passive which are self-explanatory which I can elaborate with recent examples. AnvayPradhan (talk) 17:29, 4 December 2014 (UTC)

I agree with your improvements on the wiki page. I also think a paragraph on metrics of SMM can be useful since marketers would appreciate hard values when building marketing models for their brands, products or services. I can find some information on the same and add it to the page.Grprashanthkumar (talk) 17:33, 4 December 2014 (UTC)

Metrics and approaches are a good addition to the page, I can work on the subtopic Engagement which describes how customer are involved with social media channels of any business and is vital for marketers nowadays who wish to be positioned well in cut throat markets of recent times. I can elucidate on the topic comparing it with traditional marketing approaches and highlighting its benefits. Mitalee Patil (talk) 17:37, 4 December 2014 (UTC)

Semi-protected edit request on 17 January 2017[edit]

Wikipedia is looking for missing citation for the topic Local businesses

"70% of the U.S. Population has some form of social media profile, and by 2018 that number is projected to be 2.8 Billion" "Small businesses can benefit from social media marketing, due to its little to no start up costs which can decrease marketing costs, giving a personality to their brand, increased brand recognition, and higher conversion rates. Engaging customers in the 21st century is now only a click away." BenKingo (talk) 12:16, 17 January 2017 (UTC)

Spam link removed. . .Mean as custard (talk) 12:58, 17 January 2017 (UTC)
Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. — Sam Sailor 16:00, 17 January 2017 (UTC)

PHIL115 Talk Assignment[edit]

Social media marketing is a topic that particularly interests me because two of my family members are actually social media strategists, and social media marketing is their job. Both my mom and sister work in social media marketing so I thought I'd take this opportunity to dig a little deeper and find out what it really is that they do. Obviously there are a lot of ethics behind social media marketing because a lot can go wrong very easily. This article is very short and clearly still in development, considering there are only three citations, one of which is from the Huffington Post, which I believe to be a credible source. The links to these citations work and take you directly to the article or website related to the topic at hand (the ethics of social media marketing). It's interesting because the article talks about how the ethics behind social media marketing combine social media ethics with traditional marketing ethics. There is so much more that needs to be checked when it comes to social media because it is "so personal and international". Companies can now mass advertise and still have strict control over who sees their ads. There isn't really much diversity in the viewpoints, as the article mainly just focuses on how there are so many problems with social media marketing and doesn't discuss the perks very much. Most of the information is up to date and still relevant to today's times, especially because now social media is under such scrutiny because President Trump's main form of communication with the mass public is Twitter. This means that people are watching social media very carefully and advertisers know that so they must take precaution when designing advertisements. There isn't much to be said about ethics on the talk page, so I'm hoping to be able to add to this article and build on the already strong foundation. The article as a whole was given a "b-class" rating meaning it is basically complete but not there just yet. Hopefully I'm able to push the article to A-Class. Lwax314 (talk) 03:57, 14 February 2017 (UTC)Lwax314

Semi-protected edit request on 21 March 2017[edit]

The consumer's online brand-related activities (COBRA) could be extended to the following Wiki link: Antonio Ramon80 (talk) 16:53, 21 March 2017 (UTC)

Done DRAGON BOOSTER 02:32, 22 March 2017 (UTC)

Semi-protected edit request on 8 May 2017[edit]

Please change "Dating and friendship website Tumblr first launched ad products on May 29, 2012" to

"Tumblr is another micro-blogging platform like WordPress but the edge it has over others is what makes it an effective marketing platform. As of April 2017, more than 340 million blogs has been added on Tumblr."

Because Tumblr is not a dating website. It's a micro-blogging and social networking site. [1] M0h1t (talk) 07:40, 8 May 2017 (UTC)

Partly done, partly not. The source you suggested does not seem like a reliable source (it's a marketing company's webpage), so I've retained the existing source and cut out material (including the dating) derived therefrom. Nyttend (talk) 23:25, 25 May 2017 (UTC)

Semi-protected edit request on 10 May 2017[edit]

WUXIAOLIN (talk) 21:28, 10 May 2017 (UTC)

add one more example 5.13 Sina Weibo

Sina Weibo, as China's leading micro-blogging service provider, has eight times more users than Twitter users (Chen, Zhang, Lin & Lv, 2011). It significantly affected the processes of many hot spot of social activities. The company's 240 millions users make it become one of the most important platforms for interactive marketing communications. Weibo is growing deeper into the marketing collaboration with manufacturers, especially in the field of mobile phones and television. Weibo has many advantages as a marketing media. First of all, it costs less. The audience release text less than 140 words in weibo, so a few words, a picture or a short video can be made into a marketing information which means it is easier and low-cost to post an advertising. Also, all the marketing information is free in weibo, therefore the companies do not need to pay high fees in other traditional media like newspapers. Second, Weibo users through Followers and those who are concerned to form a huge network to spread information rapidly in a short time, creating viral marketing. At the same time, Weibo users will regard it as a personal social media platform, with a strong personality (Hassid, 2012). The company can build their brand through their own marketing information, language style and user-friendly interactive communication. For example, Durex official called itself "Du Du" in Weibo, according to its brand personality while it can be shown to the public as a playboy.

However, due to the immediacy, convenience and the frequency of rapid updates in Weibo, when the company’s marketing advertising is not attractive or users may not promptly concerned, it is likely to be buried in the massive information, which leads to the fact that weibo marketing communication is difficult to produce the desired results. On the other hand, it is difficult for the enterprises to control the audience's response (Harwit, 2014).


Chen, S., Zhang, H., Lin, M., & Lv, S. (2011, December). Comparision of microblogging service between Sina Weibo and Twitter. In Computer Science and Network Technology (ICCSNT), 2011 International Conference on (Vol. 4, pp. 2259-2263). IEEE.

Harwit, E. (2014). The rise and influence of Weibo (microblogs) in China. Asian Survey, 54(6), 1059-1087.

Hassid, J. (2012). The politics of China's emerging micro-blogs: Something new or more of the same?.

Not done: According to the page's protection level you should be able to edit the page yourself. If you seem to be unable to, please reopen the request with further details. —MRD2014 📞 contribs 01:09, 25 May 2017 (UTC)