Talk:Social media marketing

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Citation suggested

Advertising is beginning to move viewers from the traditional outlets to the electronic ones. ^[1]

References

^ Dilham, A.; Sofiyah, F. R.; Muda, I. (2018). "The internet marketing effect on the customer loyalty level with brand awareness as intervening variables". International Journal of Civil Engineering and Technology. 9 (9): 681–695.

Semi-protected edit request on 20 September 2024

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1st section of page:

Most social media platforms such as: Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. Marketers use a variety of techniques and strategies to promote content across a wide array of social media channels. Because of this, research has identified that social media marketing messages are often disrupted by various types of 'noise' within the network, including technical, material, and architectural noise, which interfere with message clarity at key interception points. Addressing these disruptions can help marketers improve communication effectiveness and support consumers in navigating technological barriers when engaging with digital content (Hardcastle, K., Edirisingha, P., & Cook, P. (2024). Identifying sources of noise within the networked interplay of marketing messages in social media communication. International Journal of Internet Marketing and Advertising, 20(2), 164-187.)

This adds some academic rigour to what the page is discussing and uses evidence to support InvisibleThinker83 (talk) 09:38, 20 September 2024 (UTC)[reply]

Not done The lead should consist only of a broad overview summarizing the rest of the article. This could be useful information though, and it might be worth finding a way to integrate it into the body of the article. Thebiguglyalien (talk) 06:20, 19 October 2024 (UTC)[reply]

[1] Dilham, A.; Sofiyah, F. R.; Muda, I. (2018). "The internet marketing effect on the customer loyalty level with brand awareness as intervening variables". International Journal of Civil Engineering and Technology. 9 (9): 681–695.

[1]