In March 2, 2012, Nuclear Blast, Nightwish's record label, held a contest for fans to create their own music video for "The Crow, the Owl and the Dove." The record label provided a MP3 download of the radio edit of the song for entrants to use in entries. The first-place winner received a "Golden Ticket," allowing access to any show on the Imaginaerum World Tour, a special award, and a band meet-and-greet. The second and third-place winners received two tickets to a Nightwish concert near them (including a meet-and-greet for the second-place winner), as well as a copy of the Limited Tour Edition of Imaginaerum. Winning videos were uploaded to the Nuclear Blast and NightwishYouTube channels. The contest ended April 10, 2012, and winners were selected by members of the band, label, and management, while taking YouTube "likes" and views into account. The winners were contacted by Nuclear Blast.