The Iconic

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THE ICONIC
Subsidiary
Industry E-commerce, Fashion, Clothing, Shoes
Headquarters Sydney, Australia
Key people
 Patrick Schmidt (CEO)
Adam Jacobs (Co-Founder & Managing Director)
Products Clothes, Shoes and Accessories
Parent Global Fashion Group
Website theiconic.com.au

The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer.[1] The company was launched in 2011 and is one of Australia’s largest fashion and sportswear destinations.[2]Since its launch date, the brand has become an Australian online fashion retailer which stocks over 700 brands and 50,000 items,[3] including Australian labels Sass & Bide, Camilla and Marc and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC has its warehouse located in Sydney.[4]

History[edit]

The Iconic was launched in 2011 by the co-founders Adam Jacobs, Finn Age Hansel, Cameran Votan and Andreas Otto.[5] Former Groupon Australia leader, Patrick Schmidt joined in October 2013 as CEO.[6]

In 2016, The Iconic relocated from their original Surry Hills location to an office tower in the Sydney CBD.

Features[edit]

The Iconic launches over 200 new products each day and offers a wide range of delivery options like 3-hour delivery in Sydney, a same day service to major metro areas and free overnight delivery around Australia and New Zealand with 30-day free returns.[7] Additionally, The Iconic has its own magazine.[8]

Achievements & Milestones[edit]

  • Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's)[9]
  • Wins “Best Social Commerce” category at the 2013 ORIAs[10]
  • Wins “Best Social Commerce” category at the 2013 ORIAs[11]
  • At the 2014 Virgin Australia Melbourne Fashion Festival, The Iconic launched an Australian first virtual runway show that’s shoppable in real time[12]
  • Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs[13]
  • In 2014, The Iconic's Net Promoter Score hits 90% for the first time, a reputable indicator of great customer engagement and loyalty.[14]
  • In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post[15]
  • At the 2015 Mercedes-Benz Fashion Week Australia, The Iconic works with emerging designer Jennifer Kate to launch "Shop The Runway" - real looks, stoppable instantly.[16]
  • In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD[17]

References[edit]

  1. ^ "About The Iconic - Australia's Online Fashion Retailer". www.theiconic.com.au. Retrieved 2016-06-06. 
  2. ^ "[1]
  3. ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 2016-06-07. 
  4. ^ "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
  5. ^ Office, Publications. "Clothes maketh - Home - The University of Sydney". sydney.edu.au. Retrieved 2016-06-07. 
  6. ^ "The Iconic Names Ex-Groupon Exec Patrick Schmidt as New CEO". Power Retail. 2013-10-03. Retrieved 2016-06-07. 
  7. ^ "Sydney Fashion Week: a peek behind the curtains at The Iconic". Official Google Australia Blog. Retrieved 2016-06-07. 
  8. ^ "Online Fashion Retailer The Iconic Launches Magazine Featuring Supermodel Nicole Trunfio - B&T". B&T. 2015-06-04. Retrieved 2016-06-07. 
  9. ^ "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 2012-07-18. Retrieved 2016-06-07. 
  10. ^ "Online Retail Industry Award Winners Announced". Power Retail. 2013-08-21. Retrieved 2016-06-07. 
  11. ^ "Online Retail Industry Award Winners Announced". Power Retail. 2013-08-21. Retrieved 2016-06-07. 
  12. ^ "The Iconic's 'Shop the Show' Launch Sells 500 Items in Hours". Power Retail. 2014-03-24. Retrieved 2016-06-07. 
  13. ^ "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 2014-07-23. Retrieved 2016-06-07. 
  14. ^ "The Iconic's New Leadership Hires". Power Retail. 2014-02-18. Retrieved 2016-06-07. 
  15. ^ "The Iconic to start weekend delivery". The Sydney Morning Herald. Retrieved 2016-06-07. 
  16. ^ THEICONICTV (2015-05-03), Jennifer Kate | MBFWA15 | Runway, retrieved 2018-01-01 
  17. ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 2016-06-07. 
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