The Iconic
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Subsidiary | |
Industry | E-commerce, Fashion, Clothing, Shoes |
Founded | 2011 ![]() |
Headquarters | Sydney, Australia |
Key people | Erica Berchtold (CEO) Adam Jacobs (Founder) Finn Age Haensel (Founder) Andreas Otto (Founder) |
Products | Clothes, Shoes and Accessories |
Parent | Global Fashion Group |
Website | theiconic |
The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations.[2] Since its launch date, the brand has become an Australian online fashion retailer which stocks over 1000 brands and 60,000 items,[3] including Australian labels Sass & Bide, Camilla and Marc and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC's fulfilment centre is located in Sydney.[4]
History[edit]
THE ICONIC was launched in 2011 by three founders and is part of the Global Fashion Group.[5] The company has been led by CEO Erica Berchtold since May 2019.[6] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[7] with former Kinnevik Investment Director, Christoph Barchewitz.[8] THE ICONIC announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[9] in February 2019.[10]
Achievements & Milestones[edit]
- Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's)[11]
- Wins “Best Social Commerce” category at the 2013 ORIAs[12]
- Wins “Best Social Commerce” category at the 2013 ORIAs[13]
- At the 2014 Virgin Australia Melbourne Fashion Festival, The Iconic launched an Australian first virtual runway show that's shoppable in real time[14]
- Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs[15]
- In 2014, The Iconic's Net Promoter Score hits 90% for the first time, a reputable indicator of great customer engagement and loyalty.[16]
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post[17]
- At the 2015 Mercedes-Benz Fashion Week Australia, The Iconic works with emerging designer Jennifer Kate to launch "Shop The Runway" - real looks, stoppable instantly.[18]
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD[19]
- In 2016, THE ICONIC hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach[20]
- THE ICONIC hosts its annual Swim Show and creates the world’s first floating runway on Sydney Harbour to celebrate in 2017.[21] The show was also dubbed a “watershed moment for fashion diversity in Australia” by fashion commentators.[22]
- In 2017, THE ICONIC launched its ‘Snap to Shop’ visual search tool
- In February 2018, THE ICONIC launched an 8-week digital exercise program called THE ICONIC Sport Challenge[23]
- THE ICONIC trials 1-hour delivery in Sydney in May 2018[24]
- THE ICONIC launches THE ICONIC Kids in August 2018[25]
- To celebrate its third annual Swim Show, THE ICONIC launched the world’s most body-positive runway show in November 2018,[26] led by international models Robyn Lawley and Zach Miko.[27] The show coincided with THE ICONIC’s expansion into big and tall clothing for men following its success with curvy clothing for women.[28]
- THE ICONIC creates a secret world at the 2018/2019 Falls Festival in Byron Bay in the form of a laundromat disguised as dance club.[29]
References[edit]
- ^ "About The Iconic - Australia's Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Financial Review. 13 August 2018. Retrieved 2 October 2018.
- ^ "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
- ^ "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
- ^ Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic Names Erica Berchtold as New CEO". Inside Retail. 1 March 2019. Retrieved 8 July 2019.
- ^ "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 14 January 2019.
- ^ Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic poaches Rebel Sport managing director Erica Berchtold". Australian Financial Review. 28 October 2018. Retrieved 14 January 2019.
- ^ "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
- ^ "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "The Iconic's 'Shop the Show' Launch Sells 500 Items in Hours". Power Retail. 24 March 2014. Retrieved 7 June 2016.
- ^ "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
- ^ "The Iconic's New Leadership Hires". Power Retail. 18 February 2014. Retrieved 7 June 2016.
- ^ "The Iconic to start weekend delivery". The Sydney Morning Herald. Retrieved 7 June 2016.
- ^ THEICONICTV (3 May 2015), Jennifer Kate | MBFWA15 | Runway, retrieved 1 January 2018
- ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 7 June 2016.
- ^ "Bondi Beach to host runway spectacular". www.dailytelegraph.com.au. 28 November 2016. Retrieved 14 January 2019.
- ^ McGregor, Kate. "The Iconic Built a Floating Runway and We Simply Cannot Deal". POPSUGAR Fashion Australia. Retrieved 14 January 2019.
- ^ Singer, Melissa (2 December 2017). "Fashion diversity: The Iconic swimwear runway lineup is a watershed moment". The Sydney Morning Herald. Retrieved 14 January 2019.
- ^ "Rugby star Ellia Green's top tips to coming back from injury". au.be.yahoo.com. Retrieved 14 January 2019.
- ^ "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
- ^ "The Iconic's Swim 2018 show was the world's most body positive runway". www.whimn.com.au. Retrieved 14 January 2019.
- ^ ""I went to THE ICONIC's swimwear show and here's what I can't stop thinking about."". Mamamia. 30 November 2018. Retrieved 14 January 2019.
- ^ Singer, Melissa (29 November 2018). "Why menswear has been so slow to join the plus-size revolution". The Sydney Morning Herald. Retrieved 14 January 2019.
- ^ Encalada, Javier. "Climb into a washing machine and enter a secret world". Northern Star. Retrieved 14 January 2019.