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The Iconic

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THEICONIC.com.au
HeadquartersSydney, Australia
Key people
Patrick Schmidt (CEO) and Adam Jacobs (Co-Founder & Managing Director)
ProductsClothes, Shoes and Accessories

THE ICONIC is a Sydney-based, Australian online fashion and sportswear retailer.[1] The company was launched in 2011 under e-commerce incubator Rocket Internet, and is one of Australia’s largest online fashion retailers,[2] creating a growing home-based fashion community.[3] Since its launch date, the brand has become an Australian online fashion retailer which stocks over 700 brands and 50,000 items,[4] including Australian labels sass & bide, Camilla and Marc and Lorna Jane. International brands stocked include J Brand, Nike, Levi’s, Calvin Klein and Adidas, plus UK high street brands, River Island, Dorothy Perkins and New Look. THE ICONIC has its warehouse located in Sydney.[5]

History

THE ICONIC was launched in 2011 by a group of co-founders, including Adam Jacobs, who remains as Managing Director.[6] Former Groupon Australia leader, Patrick Schmidt joined in October 2013 as CEO.[7]

Despite growth and maturation, THE ICONIC still maintains a start-up feel and culture[8] and has a reputation for being pet-friendly, with staff allowed to bring their dogs to work each day.[9] In 2016, THE ICONIC relocated from their original Surry Hills location to an office tower in the Sydney CBD.

Features

THE ICONIC launches over 200 new products each day and offers a wide range of delivery options like 3-hour delivery in Sydney, a same day service to major metro areas and free overnight delivery around Australia and New Zealand with 100-day free returns.[10] Additionally, THE ICONIC has its own magazine.[11]

Achievements & Milestones

  • Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's)[12]
  • Wins “Best Social Commerce” category at the 2013 ORIAs[13]
  • Wins “Best Social Commerce” category at the 2013 ORIAs[14]
  • At the 2014 Virgin Australia Melbourne Fashion Festival, THE ICONIC launched an Australian first virtual runway show that’s shoppable in real time[15]
  • Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs[16]
  • In 2014, THE ICONIC's Net Promoter Score hits 90% for the first time, a reputable indicator of great customer engagement and loyalty.[17]
  • In November 2014, THE ICONIC becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post[18]
  • In 2016, having grown from just five staff to over 400 in under five years, THE ICONIC moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD[19]

References

  1. ^ "About THE ICONIC - Australia's Online Fashion Retailer". www.theiconic.com.au. Retrieved 2016-06-06.
  2. ^ "[1]
  3. ^ "Creating A One Stop Fashion Shop with an Iconic Name"Phillips, Campbell, May 21, 2012/
  4. ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 2016-06-07.
  5. ^ "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
  6. ^ Office, Publications. "Clothes maketh - Home - The University of Sydney". sydney.edu.au. Retrieved 2016-06-07.
  7. ^ "The Iconic Names Ex-Groupon Exec Patrick Schmidt as New CEO". Power Retail. 2013-10-03. Retrieved 2016-06-07.
  8. ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 2016-06-07.
  9. ^ "The new office perk: pets at work". NewsComAu. Retrieved 2016-06-07.
  10. ^ "Sydney Fashion Week: a peek behind the curtains at THE ICONIC". Official Google Australia Blog. Retrieved 2016-06-07.
  11. ^ "Online Fashion Retailer THE ICONIC Launches Magazine Featuring Supermodel Nicole Trunfio - B&T". B&T. 2015-06-04. Retrieved 2016-06-07.
  12. ^ "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 2012-07-18. Retrieved 2016-06-07.
  13. ^ "Online Retail Industry Award Winners Announced". Power Retail. 2013-08-21. Retrieved 2016-06-07.
  14. ^ "Online Retail Industry Award Winners Announced". Power Retail. 2013-08-21. Retrieved 2016-06-07.
  15. ^ "The Iconic's 'Shop the Show' Launch Sells 500 Items in Hours". Power Retail. 2014-03-24. Retrieved 2016-06-07.
  16. ^ "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 2014-07-23. Retrieved 2016-06-07.
  17. ^ "The Iconic's New Leadership Hires". Power Retail. 2014-02-18. Retrieved 2016-06-07.
  18. ^ "The Iconic to start weekend delivery". The Sydney Morning Herald. Retrieved 2016-06-07.
  19. ^ "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 2016-06-07.


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