Rocket Internet SE is a German internet company headquartered in Berlin. The company builds online startups and owns shareholdings in various internet companies, including Dafiti, Kaymu, Foodpanda, HelloFresh, Home24, Jumia, Jovago, Lazada, Zalora and Spotcap.
It provides office space to new companies at its headquarters in Berlin, with IT support, marketing services and access to investors. The company aims to operate outside the US and China, with holdings in several countries, and more than 25,000 employees.
On July 1, 2014, Rocket Internet changed its legal form from a GmbH (private limited company) to an AG (public limited company). The initial public offering took place on October 2, 2014 at the Frankfurt Stock Exchange. The company is listed in the Entry Standard. On March 18, 2015 the company changed its legal form into an SE (Societas Europaea). In mid-April, Global Founders held 38.1% in Rocket Internet, Kinnevik 13.2%, United Internet 8.3%, Baillie Gifford 6.8%, Philippine Long Distance Telephone Company 6.1% and Access Industries 6.0%. Holtzbrinck Ventures held a 1.8% share, with main investors holding shares of 3.4%; 16.3% was held in free float.
The company has been criticized for its “copycat” strategy of founding startups which replicate the business models of other established, successful companies. In 2011, 20 of the then-130 employees left Rocket Internet at the same time. According to media coverage at the time, the reason for this string of layoffs was “bad quality of new products” and a “gruff manner” towards employees in the course of Rocket Internet’s expansion into a “large corporation”. The former Rocket Internet managers subsequently went on to found the incubator Project A Ventures with help from the Otto Group.
- "Global Founders Capital: new €150m VC fund from Rocket Internet's Samwer brothers". VentureVillage.
- "About - Rocket Internet". rocket-internet.com.
- Ryan Mac (31 July 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". Forbes.
- "30 things you should know about Oliver Samwer (CEO, Rocket Internet) / EU-Startups". eu-startups.com.
- "BRIEF-Rocket Internet changes legal form and transforms into Societas Europaea". Reuters.
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- "RKET:Xetra Stock Quote - Rocket Internet SE". Bloomberg.
- "Copycat Business Model Generates Genuine Global Success for Start-Up Incubator".
- Falk Hedemann. "Samwer-Klon-Schmiede verliert massiv Führungspersonal". t3n Magazin.
- "Umbruch bei Rocket Internet: Mitten im Wandel zum globalen Internetkonzern geht fast das komplette Führungsteam". deutsche-startups.de.
- "Erste Eindrücke von Project A Ventures". Gründerszene Magazin (in German).
- Startup Sacrilege for the Underdog Entrepreneur. Retrieved 29 April 2015.
- Steve O'Hear. "Rocket Internet Acquires Restaurant Delivery Service Volo". TechCrunch. AOL. Retrieved 29 April 2015.
- "Rocket Internet Buys Food-Delivery Startup Volo". pymnts.com. Retrieved 29 April 2015.
- Ingrid Lunden. "Rocket Internet Fashion Group GFG Raises $35M, Poaches Amazon Exec To Lead It". TechCrunch. AOL. Retrieved 29 April 2015.
- Steve O'Hear. "Rocket Internet Backs European Restaurant Delivery Service Take Eat Easy". TechCrunch. AOL. Retrieved 29 April 2015.
- Foundations of Marketing. Retrieved 29 April 2015.