The Macintosh Way
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 | |
| Author | Guy Kawasaki |
|---|---|
| Language | English |
| Genre | Non-fiction |
| Publisher | Scott, Foresman and Company |
Publication date | 1990 |
| Publication place | United States |
| ISBN | 0-673-46175-0 |
| OCLC | 19814888 |
| 338.7/61004165/0973 20 | |
| LC Class | HD9696.C64 A865 1990 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
The author wrote of the book on his website: "This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel." He re-acquired rights to it after it had gone out of print and released it online as a free download.
The book features a foreword by Jean-Louis Gassée.
Chapter listing
- First blood
- Macintosh days
- Environment
- Great products
- Support
- Marketing
- User groups
- Evangelism
- To Market, To Market
- The Printed Word
- Working With The Mothership
- How to Give Good Demo
- Presentation Manager
- Trade Show Mavenship
- How to Drive Your (MS-DOS) Competitors Crazy
- The Macintosh Guide to Dating and Marriage
- Sayonara
External links
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