The Montage Reno

"The Montage" redirects here. For other uses, see Montage.

The Montage Reno
Former names	Sahara Reno (1978–1981) Reno Hilton (1981–1992) Flamingo Hilton Reno (1992–2000) Flamingo Reno (2000–2001) Golden Phoenix Reno (2002–2005)
General information
Type	Residential
Address	255 North Sierra Street
Town or city	Reno, Nevada
Country	United States
Opened	1978 (1978)
Renovated	2006 2007 2008
Owner	ST Residential LLC
Design and construction
Architecture firm	Antunovich Associates Garofalo Architects
Main contractor	Del E. Webb Construction Company

The Montage Reno (formerly Sahara Reno, Reno Hilton, Flamingo Hilton Reno, Flamingo Reno and Golden Phoenix Reno) is a high-rise residential building in Reno, Nevada. The building was converted into a condominium tower from 2006 to 2008, after 30 years as a hotel and casino. It was formerly connected to Fitzgeralds Reno by a sky bridge. It is owned and operated by ST Residential LLC.

History

Sahara Reno (1978–1981)

The Primadonna in May 1973

The separate Virginia Street casino operated from 1955 until 1978 as the Primadonna.

The main hotel/casino, on North Sierra Street, connected by an airwalk was originally opened in 1978 as Sahara Reno, owned by Del Webb. The Virginia Street location was opened as Siri's Casino in 2014.

Reno Hilton (1981–1992)

Reno Hilton logo (1981–1992)

In 1981, the Sahara Reno became the Reno Hilton, then renovated in 1992 and became the Flamingo Hilton Reno.

Flamingo Reno (1992–2001)

Flamingo Reno logo (1992–2001)

In 2000, Hilton declined to renew its licensing agreement with the Flamingo brand, and the Flamingo Hilton Reno became simply the Flamingo Reno, returning to the original brand formed in the 1940s in Las Vegas.

The 602 room hotel-casino made a profit until its corporate owner Park Place Entertainment, owned by a subsidiary of Hilton Hotels, decided the resort was no longer profitable in a declining gaming market. They decided to close the property on October 21, 2001. The property was sold soon after closing to Vista Hospitality LLC of New York who pledged to renovate and reopen the hotel-casino.

Golden Phoenix Reno (2002–2005)

Former Golden Phoenix Reno

The new name—Golden Phoenix Reno—was announced in early 2002. The property's hotel reopened in April 2002. The hotel-casino property operated solely as a hotel, with one restaurant open, until the official hotel-casino grand opening in the Summer of 2003. Prior to the casino grand opening, in 2002, the movie The Cooler was filmed at the Golden Phoenix. Chicago real estate developer Fernando Leal put a bid in to buy the hotel-casino. Leal won his bid, and announced plans to convert the hotel-casino property into "The Montage" following a $170 million investment that would take the hotel property down to its concrete support columns, and rebuild condominiums based on the original platform.

Leal closed the Golden Phoenix Hotel Casino Reno on December 6, 2005 and his crews began gutting the hotel building in Spring of 2006.

The Montage Reno (2008–present)

The Montage Reno was completed in April 2008. Originally, Leal envisioned The Montage Reno as a flourishing condominium resort with a signed lease for Ruth's Chris Steakhouse and the other retail pad planned for the high-profile Cafe Med. Both would fall out. And as a result, Leal would hand the completed project back to its lender to avert a foreclosure disaster in December 2008.

The Montage is now owned by Chicago-based ST Residential, a subsidiary of Starwood Assets and Holdings, a global company. The property is still marketed as a condominium resort with Reno's most exclusive condo amenities such as a 24-hour doorman, resort style pool deck, owners lounge and top grade finishes.

External links

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