Harrah's Reno

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Harrah's Reno
Harrah's Reno logo (2).jpg
H Reno.jpg
Location Reno, Nevada, U.S.
Address 219 North Center Street
Opening dateOctober 29, 1937; 81 years ago (1937-10-29)
No. of rooms950
Total gaming space40,200 sq ft (3,730 m2)[1]
Signature attractionsSammy's Show Room
Notable restaurantsCarvings Buffet (formerly Fresh Market Square Buffet)
Harrah's Steak House
Hash House a go go
Joy Luck Noodle Bar
OwnerVici Properties
Operating license holderCaesars Entertainment
ArchitectMartin Stern, Jr. and Associates
Worth Group
Previous namesHarrah's Club
Renovated in1969: West Tower
1981: South Tower
1995: East Tower
1999: Outdoor Pavilion
Coordinates39°31′39″N 119°48′46″W / 39.527536°N 119.812737°W / 39.527536; -119.812737Coordinates: 39°31′39″N 119°48′46″W / 39.527536°N 119.812737°W / 39.527536; -119.812737

Harrah's Reno is a hotel and casino in Downtown Reno, Nevada.[2] It is owned by Vici Properties and operated by Caesars Entertainment Corporation.

It is credited for being Harrahs Entertainment's first hotel when the company was owned and operated by its founder William F. Harrah.


William F. Harrah opened his first bingo parlor on October 29, 1937, but by December 1937, it was closed. Harrah spent the winter raising money and re-opened his casino called the Heart Tango between Virginia and Center streets, in the heart of the action. Harrah slowly acquired neighboring casinos adjacent to his Virginia Street establishment. In 1968, he acquired the adjacent The Reno Grand Hotel and contracted noted casino architect Martin Stern Jr to create and construct a luxury 24- story hotel tower to build atop the bones of the former Grand Hotel. The tower opened in the summer of 1969. In 1981, a 100-room tower was added to the existing 24-story tower by the new owners Holiday Inn.

In the early 1990s, amidst another major renovation, Harrah's Reno renamed the Headliner Room, which had featured such acts as Joan Rivers, The Smothers Brothers, Merle Haggard and Mitzi Gaynor, to Sammy's Showroom, after Sammy Davis Jr., who had performed at the property regularly and was the opening night act in the former Headliner Room. The room opened with a dual headliner and revue policy, but later switched to a revue show-only policy. Acts in the first few years of the re-christened Sammy's Showroom included Vic Damone, Rich Little, Phyllis Diller, Marilyn McCoo and Norm Crosby.

In 1995, Harrah's Entertainment, was spun off of the Promus Hotel Company (formerly Holiday Inn), and built the world's largest Hampton Inn, one of its signature hotel brands, adjacent the Reno property. The hotel opened in November 1995. Hampton Inn at Harrah's Reno was connected to the casino floor and included its own lobby, valet and meeting facilities. During the Reno flood of 1997, both Hampton Inn and Harrah's had to be closed due to damage. In 1999, the Promus Company was sold to the Hilton Hotels Corporation. Harrah's acquired the 26-story Hampton addition and made it a seamless part of Harrah's, adding 400 rooms to its inventory. In 1999, Harrah's purchased the closed casinos of the Nevada Club and Harold's Club and imploded them to make room for a grand entertainment venue called The Plaza. Opened in 2000 as a concert venue, first year acts included Ray Charles. In 2003, Harrah's remodeled the East Tower, formerly the Hampton Inn and the original West Tower in 2005–06. Harrah's has left the Steak House, its most recognizable venue that founder Harrah built, virtually untouched. Major interior renovations took place in 1995, 1999 and 2006.

Until recently, it has received virtually no upgrades or refurbishments but all that changed beginning in early 2011; hotel officials decided to begin investing in certain areas of the property. Starting in late 2010, officials decided to return the use of the "wall-wash" exterior lighting to bathe the hotel towers in bright purple, the official color of the Harrah's brand. In February 2011, Harrah's closed its age-old Cafe Napa coffee shop and replaced it with Hash House a go go.

In October 2017, ownership of the property was transferred to Vici Properties as part of a corporate spin-off, and it was leased back to Caesars Entertainment.[3][4]

See also[edit]


  1. ^ "Listing of Financial Statements Square Footage". Nevada Gaming Control Board. Retrieved March 16, 2015.
  2. ^ Mandel, Leon (1981). William Fisk Harrah: The Life and Times of a Gambling Magnate. Doubleday & Company, Inc. ISBN 0-385-15513-1.
  3. ^ "Vici Properties Inc., completes spin-off from Caesars Entertainment Operating Company" (Press release). Vici Properties. October 6, 2017 – via NewsBank.
  4. ^ Form 424B4: Prospectus (Report). Vici Properties. February 2, 2018. pp. F-54 – via EDGAR.

External links[edit]