Time Warner Interactive
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|Founded||June 23, 1993(as Time Warner Consumer Products)|
|Defunct||March 29, 1996(North America) |
November 1996 (Europe)
Sold to Williams and rebranding into Williams Entertainment with Atari Games being transferred to Midway Manufacturing subsidiary
Acquired by GT Interactive Software
|Successor||Warner Bros. Interactive Entertainment (North America) |
GT Interactive (Europe)
Time Warner Interactive (Group) (TWI) was a studio within Time Warner which developed video games. It was formed in 1993 after Time Warner bought a controlling interest in Atari Games, and was active until 1996 when WMS Industries, the owners of the Williams, Bally and Midway arcade brands, bought the company.
This studio was previously known as Tengen, the consumer division of Atari Games. Atari Games would continue to operate under its own name until March 29, 1996, when both it and Time Warner Interactive were bought by WMS Industries and was subsequently absorbed into Williams Entertainment (later renamed Midway Home Entertainment), while Atari Games became part of Midway, and eventually was renamed Midway Games West in 1999.
Time Warner also bought the UK publisher Renegade Software in 1995 and kept it independent as Warner Interactive Entertainment, before merging with the European arm of TWI in 1996. Both subsidiaries were short-lived; Time Warner Interactive was formed from the Atari Games acquisition in 1993 and sold to WMS Industries on March 29, 1996, while Time Warner Interactive Japan dissolved in the same year due to WMS not seeing the merit of having a Japanese division in Japan due to how very costly it is for Midway to have a Japanese video game studio in their hands in Lost Decade situation, and European division of Time Warner Interactive (including Renegade Software) existed only two years before being sold to GT Interactive in November 1996 (GT Interactive are best known for distribution of Doom II, Duke Nukem 3D, and Quake as shareware).