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Trendupp Awards
Current: Trendupp Awards 2023
Force of Influence 2023 Car Winner
Awarded forOutstanding achievements in the social media community
CountryNigeria
Presented byTrendupp Africa
First awarded4 July 2021; 3 years ago (2021-07-04)
Websitewww.trenduppawards.com

Trendupp Awards is an annual awards ceremony that recognizes achievements in the social media community in Nigeria.[1][2] It honors content creators, influencers, brands, and organizations that have made notable contributions to the Nigerian social media landscape through innovative movements, campaigns, projects, and content.[3] Trendupp Awards is organized by Trendupp Africa, which was established by Tiwalola Olanubi.[4]

History

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The Trendupp Awards, themed annually as 'The Force of Influence,' were established in 2021 to recognize outstanding achievements in the Nigerian social media space.[5] These awards primarily recognize content creators, influencers, and brands for their consistent impact on the social media community through content, projects, and engaging campaigns on platforms such as Instagram, TikTok, YouTube, Twitter, and Facebook.[6] In its inaugural edition in 2021, the awards received approximately 91,000 nominations across sixteen categories, with 96 nominees and sixteen winners. The event garnered a virtual audience of over a hundred thousand attendees from across Nigeria.[7] The first edition was hosted by Timini Egbuson.[8]

The second edition took place on Sunday, June 12th, 2022, at the Monarch event center in Lekki, Lagos. Content creator, influencer, and TV host Kie Kie hosted the event.[9] The host generated headlines when she appeared to fall off the stage during the awards, later revealed to be a prank.[10] Winners of the second edition received $1000 cash prizes, while the winner of the "emerging force" category, the only voting category, received a cash prize of $1,500.[11][12]

The third edition was held on Sunday, July 9th, 2023, at Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos. The edition received over 200,000 nominations across sixteen categories.[13] Mikano Motors presented a brand new car to the "Force of Influence" Winner, Mr. Macaroni.[14] Other partners included Pepsi Nigeria, McVitie’s Nigeria, Tramango, and Cliqki Technologies, with media partners such as MTV Base and more.[15] Prominent past winners include Broda Shaggi, Anita Natacha Akide, Ikorodu Bois, Lasisi Elenu, Taaooma, Benjamin Hundeyin, Mark Angel, Fisayo Fosudo, Amazing Klef, Denola Grey, Aproko Doctor, Phyna, and Sheggz, all of whom have made significant contributions to the Nigerian social media landscape.[16][17]

Rules

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The Trendupp Awards employ a no-voting system, with winners selected each year by a jury of industry leaders, headed by Iyinoluwa Aboyeji.[18] Winners in each category are determined by the jury based on three criteria: creativity, consistency, and engagement. Nominations are open to the general public for the first three editions.[19]

Categories

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Force of Influence

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The Force of Influence is a prominent category in the Trendupp Awards, recognizing the influencer or content creator who had the greatest impact on the Nigerian social media space during the relevant year.[20] Iyabo Ojo was the first winner of this category, while Mr. Macaroni won this award in the second and third editions of the awards. In 2023, the organizers presented the category winner with a brand new car.[21][22]

Other categories

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The Trendupp Awards feature several additional categories:[23][24]

  • The Force of YouTube
  • The Force of TikTok[25]
  • The Force of Twitter[26][27]
  • The Force of Instagram
  • The Force of Virility
  • The Force of Food Content
  • The Force of Online Sensation[28]
  • The Force of Social Good
  • The Force of Tech
  • The Force of Comedy Skits
  • The Force of Blogging
  • The Force of Lifestyle Content
  • The Force of Creative Arts[29]
  • The Force of Wellness[30]
  • The Force of Collaboration
  • Emerging Force

Ceremonies

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Edition Date Venue Venue City Host Sponsor/ Partner Ref
1st July 4th, 2021 Marriot Hotel Ikeja, Lagos Timini Egbuson Pepsi [31]
2nd June 12th, 2022 Monarch Event Centre Lekki, Lagos Kie Kie Chipper Cash & Pepsi [32][33]
3rd July 9th, 2023 The Balmoral, Federal Palace Hotel Victoria Island, Lagos Kie Kie Mikano Motors & Pepsi [34][35]

References

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  1. ^ "DIGITAL CREATIVES FOR TRENDUPP AWARDS". Vanguard Allure. 28 June 2021. Retrieved 28 June 2021.
  2. ^ Kalu, Esther (2023-06-20). "Nigerian social media influencers charging N5m per post – Content Creator, AmaReginald". Premium Times Nigeria. Retrieved 2023-09-19.
  3. ^ "Trendupp Awards Announces Calls For Nominations". Innovation. 22 April 2021. Retrieved 5 October 2023.
  4. ^ "Chipper Cash unveiled as Headline Sponsor of Trendupp Awards 2022! Winners to receive $16000 Cash Prize collectively". Vanguard Allure. 31 May 2022. Retrieved 5 October 2023.
  5. ^ "Trendupp Awards Announces Calls For Nominations". 2021-04-22. Retrieved 2023-09-15.
  6. ^ Mix, Pulse (2021-04-10). "Trendupp announces the maiden edition of Nigeria's Influencers & Content Creators Award". Pulse Nigeria. Retrieved 2023-09-15.
  7. ^ "Trendupp Africa awards set to reward positive use of social media". Radio Nigeria Lagos. 29 April 2022. Retrieved 2023-09-15.
  8. ^ "Broda Shaggi Bagged an Award at the Trendupp Awards – BlueprintAfric". 2021-07-07. Retrieved 2023-09-19.
  9. ^ "Kiekie To Host Trendupp Awards – Brand Communicator". 2022-06-09. Retrieved 2023-09-15.
  10. ^ Edeme, Victoria (2022-06-13). "Comedienne Kie Kie says 'fall' at award show, a prank". Punch Newspapers. Retrieved 2023-09-15.
  11. ^ "Macaroni, Lasisi Elenu, Miss Techy, Others Emerge Winners at Trendupp Awards 2022 – THISDAYLIVE". www.thisdaylive.com. Retrieved 2023-09-15.
  12. ^ LAWORE, MUTIAT; Telegraph, New (2022-06-18). "Trendupp Awards 2022: Lasisi Elenu, Kiekie, Aproko Doctor, others emerge winners". New Telegraph. Retrieved 2023-09-15.
  13. ^ Zaccheus, Ukhueleigbe (2023-06-08). "Trendupp Awards Unveil 2023 Coveted List of Nominees: The Force Of". Retrieved 2023-09-15.
  14. ^ Muaz, Hassan (2023-07-10). "Mr Macaroni gets brand-new car at award |". The Eagle Online. Retrieved 2023-09-18.
  15. ^ YNaija (2023-06-28). "Glamorous Reception of Trendupp Awards 2023 Nominees: Sheggz, Phyna, Sydney Talker, Taaooma, Kie Kie, and More receive Nomination Certificates » YNaija". YNaija. Retrieved 2023-09-16.
  16. ^ "BBNaija's Phyna, Sheggz win big at award ceremony". www.thenationonlinng,net. Retrieved 10 July 2023.
  17. ^ "Aktivated Vision: How Amazing Klef is Changing the Game in Photography and Beyond" – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-07-10.
  18. ^ Zaccheus, Ukhueleigbe (2023-06-08). "Trendupp Awards Unveil 2023 Coveted List of Nominees: The Force Of". Retrieved 2023-09-15.
  19. ^ "Trendupp Awards Calls For Nominations For Third Edition – Brand Communicator". 2023-04-18. Retrieved 2023-09-16.
  20. ^ Partner (2023-07-11). "Layi Wasabi, Mr Macaroni and Others Emerge Winners at Trendupp Awards 2023". Zikoko!. Retrieved 2023-09-16.
  21. ^ "Mr Macaroni Wins Influencer Awards". The Guardian Nigeria News – Nigeria and World News. 2023-07-10. Retrieved 2023-09-15.
  22. ^ "Skit maker Mr Macaroni gets car gift at award ceremony". The Nation Newspaper Community. 2023-07-10. Retrieved 2023-09-19.
  23. ^ "Trendupp Awards 2022 Nominations officially kick off – Mobility Nigeria Tech Blog". 2022-04-28. Retrieved 2023-09-18.
  24. ^ Duncan (2023-07-12). ""Trend Upp" Awards The Finest Influencers and Content Creators in Nigeria 2023 | Our Review". tooXclusive. Retrieved 2023-09-19.
  25. ^ nairadiary (2023-07-10). "Softmadeit Wins The Force of TikTok At Trendupp Awards 2023". Naira Diary. Retrieved 2023-09-16.
  26. ^ "FULL LIST: Pamilerin, Tunde Onakoya, Mr Macaroni shine at 2022 Trendupp Awards". TheCable Lifestyle. 2022-06-15. Retrieved 2023-09-15.
  27. ^ Nwosu, Philip (2022-06-17). "Brand Influencer, Pamilerin Adegoke wins Twitter award". The Sun Nigeria. Retrieved 2023-09-16.
  28. ^ PM News Nigeria. "Trendupp Awards: Sheggz, Phyna win top honours". PM News Nigeria. Retrieved 10 July 2023.
  29. ^ "Aktivated Vision: How Amazing Klef is Changing the Game in Photography and Beyond" – THISDAYLIVE". www.thisdaylive.com. Retrieved 2023-09-19.
  30. ^ "Chude Jideonwo". alinstitute.org. Retrieved 2023-09-19.
  31. ^ "Erica Nlewedim, Denola Grey, Tolani Alli, Instablog9ja, Ikorodu Bois, Tacha, others…emerge winners at Trendupp Awards 2021 » YNaija". YNaija. 2021-07-06. Retrieved 2023-09-15.
  32. ^ "Macaroni, Lasisi Elenu, Miss Techy, Others Emerge Winners at Trendupp Awards 2022 – THISDAYLIVE". www.thisdaylive.com. Retrieved 2023-09-15.
  33. ^ "CHIPPER CASH UNVEILED AS HEADLINE SPONSOR OF TRENDUPP AWARDS 2022! WINNERS TO RECEIVE $16000 CASH PRIZE COLLECTIVELY". Vanguard Allure. 31 May 2022. Archived from the original on June 1, 2022. Retrieved 19 September 2023.
  34. ^ Partner (2023-07-11). "Layi Wasabi, Mr Macaroni and Others Emerge Winners at Trendupp Awards 2023". Zikoko!. Retrieved 2023-09-16.
  35. ^ Arowolo, Solomon (2023-07-10). "Mr. Macaroni gets car gift". Blueprint Newspapers Limited. Retrieved 2023-09-19.
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