Tuborg Brewery

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Tuborgs Fabrikker
Tuborg Beer logo.svg
LocationFredericia, Denmark
Opened1873
Annual production volume2 million hectolitres (1.7 million US beer barrels)[1]
Other productssoft drinks
Owned byCarlsberg Group
Websitetuborg.com

Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group. The brewery's flagship, the Tuborg pilsner, was brewed for the first time in 1880.

History[edit]

The name Tuborg comes from Thuesborg ("Thue's castle"), a Copenhagen inn from the 1690s situated in the area of the brewery. This evolved and was adopted into local placenames, such as Lille Tuborg and Store Tuborg.[2] Tuborgvej in Copenhagen is named after the site of the original Tuborg brewery.

Philip Heyman (5 November 1837 – 15 December 1893) was a Danish-Jewish industrialist who co-founded in 1873 the Tuborg Brewery, together with C. F. Tietgen, Gustav Brock [da] and Rudolph Puggaard. After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894,[citation needed] which through this way entered into a profit-sharing agreement with Carlsberg in 1903.[citation needed] In the company, after the founder's death, the CEO was his Jewish son-in-law, Benny Dessau, and was then run by his widow and also his son Aage Philip Heyman.

Beers[edit]

Tuborg sells a variety of beers in over 31 countries. These varieties include Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold, Tuborg Red, Tuborg Twist, Tuborg Black, and Tuborg Fine Festival.

Tuborg Red was the first beer brewed by the company, in 1875.[3] Tuborg Red is not brewed regularly but is produced once each May to salute the company's birthday.[4] The brewery has distributed Tuborg Squash since 1936.[5][6]

Marketing[edit]

[edit]

People wearing Tuborg caps as rings.

In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening.[7][8] In 2009 J-day was moved again to the last Friday in October,[9] but in 2010 it returned to the first Friday in November.

Sponsorships[edit]

In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer.[10]

Tuborg also sponsors the Tuborg Image Awards, an annual music award presentation that takes place in Nepal.[11]

See also[edit]

References[edit]

  1. ^ "Tuborg Brauerei steigerte Umsatz um 25 Prozent" [Tuborg Brewery increased revenue by 25 percent]. adz.ro (in German). Allgemeine Deutsche Zeitung für Rumänien. 3 September 2016. Retrieved 24 October 2016.
  2. ^ "Det gamle København!". 2 January 2008. Retrieved 24 February 2017.
  3. ^ "Tuborg Red". Carlsberg Group. Archived from the original on 24 February 2021. Retrieved 11 December 2021.
  4. ^ "Red Tuborg, is back at Carlsberg Visitors Centre". Archived from the original on 29 October 2013. Retrieved 24 October 2013.
  5. ^ "Tuborg Squash". Carlsberg Group. Archived from the original on 23 April 2021. Retrieved 11 December 2021.
  6. ^ "Campaign Spotlight: Tuborg Squash gets magically awkward in new campaign". Adobo Magazine. 8 April 2021. Archived from the original on 11 December 2021.
  7. ^ "Politiet ruster sig til snebajer-ryk". Politiken.dk (in Danish). 1 January 2006. Retrieved 17 August 2016.
  8. ^ "Betjente holder klar ved værtshuse". Politiken.dk (in Danish). Retrieved 17 August 2016.
  9. ^ "J-dag kampagner". Archived from the original on 4 November 2009. Retrieved 31 October 2009.
  10. ^ "Reading & Leeds get Tuborg Lager". Archived from the original on 28 August 2008. Retrieved 27 August 2008.
  11. ^ "Tuborg Image Stage Awards". The Kathmandu Post. eKantipur.com. 13 November 2013. Retrieved 4 April 2014.

External links[edit]