US Games

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Not to be confused with U.S. Games Systems, Inc..
U.S. Games
Industry Video games
Fate Dissolved
Founded 1978 (1978)
Founder Donald Yu
Defunct March 1983 (1983-03)
Headquarters Santa Clara, California, United States

US Games was a video game company founded by Donald Yu, which originally produced handheld electronic sports games. It pivoted to focus exclusively on video game software in 1981, and was acquired by then-conglomerate Quaker Oats in 1982 to develop games for the Atari 2600 in complement to its Fisher-Price toy brand.[1]

Sometimes cited—because of Quaker Oats being a cereal company—as an example of non-technology companies attempting to produce video games,[2][3] US Games released 14 games (with varying cartridge designs) and then closed their doors after only a year in operation during the North American video game crash of 1983[4] (Rival cereal company General Mills's video games were very successful, but its Parker Brothers division was experienced in producing family and licensed games.[1])

A TV commercial for one of their games, Space Jockey, aired in the United States.[5]

"None of our games became a hit," said spokesman Ronald Bottrell. "Instead of pouring in a lot more capital, we decided to drop it."[6]

Published titles[edit]

In alphabetical order:


  1. ^ a b Prince, Suzan (September 1983). "The Decline, Fall and Possible Salvation of Home Video". Video Games. Pumpkin Press. Retrieved 2016-02-24. 
  2. ^ Chance, Greg (March 17, 1996). "The Crash of 1984". 
  3. ^ "Useful Notes: The Great Video Game Crash of 1983". TV Tropes. 
  4. ^ "AtariAge - Companies - US Games". Retrieved 2006-09-19. 
  5. ^ "Space Jockey Atari 2600 Commercial". YouTube. 
  6. ^ Video Games Go Crunch! - TIME magazine, Oct. 17, 1983 issue